Home \Resources
199 Ways to get traffic to your online course website

According to analysts, the online education market will exceed $370 billion by 2026. But even with such a skyrocket industry rise, the question of how to increase website traffic never gets old.

How to drive traffic to online courses in 2021? What's working and what's not? 

Here are 199 answers to your question! 
These are tactics that have helped our clients at Think Orion grow their revenue by +75% year over year. In other words, they're proven to work.

Traffic Generation Chapters:

Public Relations (PR)
01

Look for a small podcast that talks about anything related to your online course, and reach out to the host. Later on, you can use that interview to score bigger and better ones.

02

Use Site Explorer on Ahrefs to find podcast opportunities.

03

Search on Google for podcast opportunities by typing: "top [your niche] podcasts."

04

Start your own podcast and ask every new guest you have to promote the show to their audience. 

Load more about Public Relations
Website Optimization & SEO
01

Create content people are searching for. Use tools like Ahrefs to look for topics with search traffic potential.

02

Choose your keywords that have a high-volume search but with low competition.

03

Use the content explorer database on Ahrefs to find low-hanging content ideas that are easy to rank for.

04

Submit your site to search engines besides Google, like Bing, Yahoo.

Load more about Website Optimization & SEO
Online Tactics
01

Submit your online course to aggregators like EduGorilla, Edukart, Embibe, CareerGuide, Learnable, Udacity, Skillcrush, etc., to be found by people looking for new courses to check out. 

02

Sell your course on online education marketplaces like DomainRacer Udemy, Skillshare, Teachable, and Ruzuku.

03

Create an ebook, list it for free on Amazon, and during that period offer it as a freebie on deals sites to boost downloads. Remember to include a lot of links back to your online course landing page.

04

Host a free webinar.

Load more about Online Tactics
Offline Marketing
01

Find inexpensive billboards or physical promotion spaces to buy ads. Just because it's not digital doesn't mean it can't work. 

02

There's definitely a magazine that's read by your target niche, so why not buy print ads there. If it is well-targeted, it can be very successful and magnitudes cheaper than web advertising.

03

If you still use business cards, make sure you have your website's URL on them.

04

Sponsor conferences and events in your target niche, even if it was a local sports team, for example. But instead of adding a phone number to your sponsor banner, use your website.

View less about Offline Marketing