According to analysts, the online education market will exceed $370 billion by 2026. But even with such a skyrocket industry rise, the question of how to increase website traffic never gets old.
How to drive traffic to online courses in 2021? What's working and what's not?
Here are 199 answers to your question!
These are tactics that have helped our clients at Think Orion grow their revenue by +75% year over year. In other words, they're proven to work.
Traffic Generation Chapters:
Look for a small podcast that talks about anything related to your online course, and reach out to the host. Later on, you can use that interview to score bigger and better ones.
Use Site Explorer on Ahrefs to find podcast opportunities.
Search on Google for podcast opportunities by typing: "top [your niche] podcasts."
Start your own podcast and ask every new guest you have to promote the show to their audience.
Pitch yourself as a good case study on a well-known site with an audience related to yours, especially if you present yourself as an expert.
Create a list of websites/blogs related to your course niche, and whenever a new post goes out, jump in and leave a thoughtful comment. Most of them let you link your name to your site, and that's more than enough.
Offer to create a webinar for a relevant site with a large mailing list to teach something of your expertise to their subscribers for free.
Email the marketing team of a product relevant to your niche/online course and tell them how you've used it and how it makes your life better. Most probably, if it was good enough and well presented, they would want to feature it on their site, including links back to you.
Reach out to sites with the same niche as your online course and suggest contributing with content that their audience would like. Then include a few tactful links back to your online course landing page.
If you found that a site is no longer active but has a good-sized email list built up. Reach out and offer to purchase their email list and pitch them on your own site.
Search for products complimentary to your business that may not be updated, reach out to the founder and offer to acquire their business, and then use their customer list to send traffic to your own business.
Find another online course in a complimentary space like yours and offer to cross-promote each other in blog posts or newsletter mentions.
Pitch a valuable content piece to a relevant roundup curator, as they usually have a hard time trying to find quality content to showcase in their roundup every week. Use this search string on Google: intitle: "place here your topic" roundup.
Publish awards to companies in your industry to recognize them for excellence in certain areas. In return, they will be motivated to brag about it, driving traffic back to you.
Writers are always looking for great stories to tell their readers about. If you've got a new product, feature, or milestone and you know how to pitch, getting picked up isn't too hard.
If you regularly put out timely content specific to your industry, you can apply on Google News Publisher Center and immediately get exposed to hundreds of thousands more people.
Reporters usually turn to HARO to source people for interviews. So if you think you have the opportunity, sign up for that. If you get interviewed, you can mention an online course relevant to the interview.
Send a radio station (local or national) an email or a Facebook message highlighting the value you can add to their audience and ask to speak to the person in charge. Most importantly, present yourself as an expert in your field.
Go on TV segments about related topics to your niches. Find the contact page of the TV channel and send them a request. Start with small and local networks first, then work your way up to the bigger ones.
Interview influencers on your site, which lends you credibility and helps you with Google ranking.
Develop relationships with influential bloggers, so they talk about your courses in their blog.
Provide influencers free access to your course and invite them to post an honest review on their channels.
Write an expert roundup by reaching out to a number of different experts to get their opinion on a topic. This boosts your credibility and increases your chances of getting a promotion from a bunch of influencers.
Swap lead magnets with businesses in your niche.
Gone are the days where just one-word keywords were used to rank highly in search engine results pages (SERPs). Here are 26 simple ways to quickly double the search traffic of your website.
Create content people are searching for. Use tools like Ahrefs to look for topics with search traffic potential.
Choose your keywords that have a high-volume search but with low competition.
Use the content explorer database on Ahrefs to find low-hanging content ideas that are easy to rank for.
Submit your site to search engines besides Google, like Bing, Yahoo.
Request your site to be indexed and crawled by search engines when you publish new content.
Add meta names to all your images to make sure they get picked up on search engines and drive traffic. If you have 10 images in each article, that's another 10 things you could be ranking for aside from just the one article.
Add meta tags to all video content you post on your website.
Optimize your content for a better ranking via Google Search Console. Go to Search Analytics and filter all queries by impressions and position over the last 3 months to find all keywords that have more than 100 impressions and a position between 5-15. Optimize your content for these keywords to get into the first 3 positions and speed up your traffic generation.
Use competitive intelligence tools like SEMRush to get a list of potential authors with a high search volume. Reach out to them, and offer an incentive in return for a guest post.
Interlink your posts which boosts your SEO rankings by making people stay longer on your site.
Eliminate technical errors by optimizing the site load speed.
Ensure a consistent posting schedule of unique content.
Avoid keyword stuffing; focus on the optimization of the right keywords instead.
Don't only stick to the high-ranking keywords available; make use of long-tail keywords that are more specific and relevant to your genre of the industry. This boosts your content and helps your target audience to find you.
Optimize your URL by complementing it with keywords. Include 3-5 relevant keywords, make use of hyphens, not underscores, and consider using spam indicators.
A/B test your content to identify which versions of content your audience likes better, like newsletters, for example.
Keep up with content freshness by removing outdated stuff, adding new sections, and keeping your content relevant.
Merge similar posts to improve performance on SERPs.
Use apps like Stamped.io, which allow customers to leave reviews on your product page, and this shows Google that there's regular activity on the page.
Another way to do that is by taking the most common customer feedback and turning it into a sentence in your description.
Build backlinks to signal to Google that your site is trustworthy and relevant to the anchor text (the clickable words).
Focus on quality links, not quantity.
Spy on your competitors using tools like Alexa to determine their main traffic sources and understand which marketing channels you should prioritize.
Allow website visitors to subscribe, so they have a reason to keep coming back.
Make your website mobile-friendly using a responsive web design.
Use a retargeting pixel on Google, Facebook, and Twitter to retarget people and send them back to your site.
Many small businesses give up on driving qualified traffic to their websites pretty quickly. Don’t let the competition deter you from implementing the strategies that’ll increase your website traffic. Even if SEO is not your cup of tea, you absolutely need it. And here are 41 more proven digital ways to drive traffic for your online course.
Submit your online course to aggregators like EduGorilla, Edukart, Embibe, CareerGuide, Learnable, Udacity, Skillcrush, etc., to be found by people looking for new courses to check out.
Sell your course on online education marketplaces like DomainRacer Udemy, Skillshare, Teachable, and Ruzuku.
Create an ebook, list it for free on Amazon, and during that period offer it as a freebie on deals sites to boost downloads. Remember to include a lot of links back to your online course landing page.
Host a free webinar.
Create a free mini-course. The more you can help people with your content, the more likely they will sign up for your paid course.
Run a free promotion on an online course deals site.
Repurpose blog content into smaller pieces and publish it on Medium, which has thousands of readers that you would never have otherwise reached.
Republish your blog content on "secondary" blog platforms like Tumblr, Squarespace blog, Quora blog with links back to your site.
Publish your content as "posts" to social sites like Reddit and LinkedIn to spark discussion.
Submit a Wikipedia page request to be made about yourself or your online education business with a link back to your site.
Sell your online course through affiliates by providing a percentage in return.
Create new offers for affiliates to promote.
Create a micro-site based on a specific aspect of your online course. This capitalizes on search engine rankings and gives your audience more ways to find you.
Grow your email list. It's the best asset for traffic generation. Your subscribers will be the first ones to read and share your content.
Run a giveaway and promote it on social media. If done right and incentivizes people to invite their friends to it, you'll end up with a ton of referral traffic.
Use Snip.ly when you share content to drive traffic back to you.
Use bundle pricing strategy.
Create a forum on your site to keep people discussing your site on your site.
Link your site with your name in the email signature or include a CTA telling people why they should check out your website.
If you have a team, make sure all members update their email signatures too to drive traffic back to the site, especially when referring their friends.
If you go offline, make sure you add a link to your site in your autoresponder.
Setup autoresponders with your best posts. Take a look inside Google Analytics to identify your top popular pieces.
Figure out what content you should be creating next by asking your readers what they want to learn more about.
Do an email list swap with online course creators who have email lists around the same size as yours.
If you have a series of courses that perform well, consider creating an app. Even if you're not a developer yourself, you can find someone to help on sites like UpWork and Freelancer.
Create a browser extension if you think people would need quick access to your content when they're on other sites. This will not only increase retention but also remind them of your site and keep on bringing them back in the future.
Host a video course on Udemy and promote it through their platform to drive traffic back to your site.
Host a Teachable course that lets you keep more of your profits on your own site.
Create a browser extension if you think people would need quick access to Apply to become an instructor on CreativeLive; they are seen as high quality and will lend a lot of authority to your brand. Plus, they promote their courses to their audience, which means more traffic will be directed back to your own site.content when they're on other sites. This will not only increase retention but also remind them of your site and keep on bringing them back in the future.
Host exclusive content on your website.
Start using Flickr. Content from image aggregators rank higher in Google, so submit any pictures you've taken or made for your site and add your website link to them.
Repurpose content on other channels, like repurposing an article into a video and upload it on Youtube. This expands the content's shelflife.
Create a Slideshare of your high-value content in an easy-to-digest form with the important points. Make sure to include links back to your site.
Offer satisfaction money-back guarantee. This conveys confidence because you wouldn't offer that unless you knew that very few (if any) of your registrants are going to be unhappy with your course.
Offer a payment plan for those who don't have space on their credit card to pay the full price upfront. This way, they can spread the amount over an extended period of time.
Take one of the course's modules and turn it into a series of emails to create a free email course. This drives traffic and helps you build a mailing list as well.
Create a series of videos for your blog or social media account, answering the FAQs.
Use QR codes to direct customers to your website or course landing page, send you an email, download your app, or follow you on social media pages.
Translating your course into another language can help increase your sales without having to create additional courses.
Find sellers on Fiverr who will promote your message on their Twitter or Facebook accounts. They usually have a large fan base and a high rating from previous customers. Ideally, their audience should be interested in your niche.
Promote a new experience to your event participants with online and hybrid events.
But how would you gain any new leads for your new online course if no one's talking about it? You need to go out there and grow your social media presence…
Recreate viral and trending content on social media.
Create quizzes with a shareable results feature. This will not only help you drive traffic but build your email list at the same time.
Use a Facebook Chatbot to build a list of subscribers and start sending your top-performing content to them.
Create a Quora profile and link it back to your page.
Follow relevant topics on Quora and post answers to peoples' questions, but be careful not to seem too spammy or self-promotional.
Avoid dull replies when answering questions. Tell a story instead.
Include images when posting answers on forums to capture users' attention.
Connect with the owners of "Spaces" on Quora to help get your answers seen by many.
Create a Facebook page that links to your site and shares your latest articles. This adds to your digital presence and boosts your search engine rankings.
Use the URL link space on your Twitter profile to link your site, newsletter, or best-performing article. It's a precious space that you shouldn't waste.
Like Twitter, take advantage of the space on your Instagram bio to add a URL.
Send a direct message to your new followers on IG, Twitter, and Facebook to thank them and share your website link. Make your messages sound personal instead of sending generic ones.
Link your site in your Skype status; it's a friendly reminder to anyone you're connected with to check it out.
Add your link to your Pinterest profile, too; it helps you get a bit more SEO juice.
Post some behind-the-scenes videos.
Create teasers for your online courses.
Do a walk-through on how you do something. They are an excellent way to supplement your course content.
Create Youtube videos based on keyword research.
Include your target keyword in your Youtube's title.
Add your target keyword in your video's description.
Add tags to your Youtube video and include your target keyword too.
Design a clear and attractive thumbnail.
Post your Youtube video during the "best time" (refer to your YouTube analytics).
Respond to all comments when you post any content on social media channels, especially in the first 24-48 hours.
Add video embeds for your Youtube video.
Improve your traffic from Linkedin by adding your site link in your profile description and in the experience section as well.
Join relevant LinkedIn groups to share your content and be interactive; people in these professional groups are always looking for things to share on their sites.
If you use other niche social networks, make sure to include links to your site as they sometimes convert even higher because the people are more involved with the community.
Insert the "click to tweet" links directly inside interesting, "tweetable" pieces of text.
Use Buffer to automate multiple scheduling for your new content and give it a second or third chance to catch readers.
Tweet about new content a few times, post it to Facebook and Linkedin at least twice.
Use MeetEdgar to help you share your content over and over again without having to keep Buffering it in the future.
Even if there are only a few people hanging out on Google+, it doesn't hurt to post your articles there as well. The key is to categorize your content using the right #hashtags.
Include a link to your website in your Google+ profile too, which gives your site more authority in Google's eyes.
Join communities on Google+ to spread your reach, especially if you don't have many followers on G+.
Create strong visuals and share them on Pinterest using relevant hashtags.
Make use of Snapchat as well by including your Snapchat username and your "Snapcode" on your blog to encourage people to follow and engage with you.
Create your own Snapchat filters and lenses to add personalization to your brand and boost traffic.
Create TikTok videos. This can drive massive amounts of traffic to your website.
Since you can't share a whole article to Instagram, take a quote or idea from it, create a nice image using Canva and direct your IG followers to read more on the website.
Add a WhatsApp share button to your site to allow your readers to share things from your web pages with their friends and family on WhatsApp.
Create WhatsApp groups dedicated to your readers and share interesting content from your website for them to check out and engage with.
Track those who Track those who shared your content to ask them again next time and possibly reward them.your content to ask them again next time and possibly reward them.
Stream live videos to your followers on Twitter's popular app, Periscope. You can engage with your audience and answer any questions they have.
Use Facebook Live, very similar to Periscope. It boosts engagement and also drives traffic to your site. When answering questions, make sure to mention additional resources on your site to help them further.
Create visually appealing infographics and share them on Facebook, Twitter, Pinterest, etc. Of course, include a link back to your site to increase your reach.
Add a social sharing button to your site to encourage other people to share your content (and thus increase your traffic).
If you mention an expert/influencer/ etc. in your content, shoot them an email or tag them to let them know and possibly re-share themselves.
Ask influencers to feature you in their email newsletters.
Participate in chats on Twitter; these usually happen at a certain time of the week and are followed by a hashtag and specific timing.
If there's not a good Twitter chat to join, consider starting one.
Publish a press release and share it to a syndicated site like PR Newswire or PRWeb.
Use beautiful, high-quality images on Instagram to win the hearts of Instagrammers.
Post short and concise messages on Twitter about your brand's news and highlights and engage in conversations.
Take sides on big and viral issues that are relevant to your niches and blog about them.
Touch your audience on an emotional level and even evoke certain negative emotions, depending on the topic.
Incentivize sharing your content by offering something in return. You can automate this strategy using tools like SocialShareMonkey.com, which unlocks a gift after the person shares the content on social media.
Use content reminders in your content to arouse curiosity and keep people reading or watching until the end.
Host a conference related to your expertise.
Join mastermind groups to make business connections, give each other guidance, advice, and support.
Send content to professors that would be useful to share with their students.
Join Yahoo groups to find and connect like-minded people who are interested in your courses.
Post in Facebook Groups but make sure to read the sidebar or pinned posts with rules before posting your links.
Create your own Facebook Group to build a community of like-minded people discussing that niche.
Look for Google Groups that fit your niche and start sharing your articles and ideas there too.
If you're a member of any Slack team, you can share your new articles with team members.
Use Slack Teams to share a link to another place that you've posted your article and ask team members to vote it up and comment on it.
Create your own Slack community to avoid getting in trouble with admins, and you also make sure that everyone who's in the team is interested in what you have to share with them.
Aside from big and popular chat platforms, you can find more niche forums related to your industry.
Find relevant subreddits to your online courses and share your content there. But make sure you become a member of the community before you two links, as Reddit doesn't like self-promotion.
Host a Reddit AMA even if you have a small audience where they and other people can ask you questions. Remember to make it very targeted and speak as an expert in your field.
Submit your digital product to Product Hunt. If the niche resonates with their community, you'll likely get thousands of new site visitors.
Submit your content to sites similar to Reddit like Inbound, GrowthHackers, or Triberr. These can bring a ton of new visitors as long as you share something worthwhile.
The most challenging aspect of owning a website is driving qualified traffic to it. Not all businesses have the capital to run massive paid marketing campaigns. Many are on a tight budget, and if you've already invested thousands of dollars on your website, you expect a good return on investment. But, for that to happen you’ll need consistent ‘eyeballs’ or website visitors. Here are 25 advertising ways to increase your traffic. Easy, fast, and effective.
Start paid TikTok advertising to include an external link in your video and drive traffic to your online course landing page or website.
Leverage destination-based marketing by creating ads on apps like Waze.
Exchange shoutouts on Instagram with a relevant account that has a similar audience and size as yours. This is like guest posting for social media!
You might want to consider even buying shoutouts.
Twitter ads don't have the popularity of Facebook or Google ads but are still an opportunity for some inexpensive traffic.
Linkedin ads are a perfect fit if your niche is more business-oriented and helps people professionally.
Facebook ads give you the largest website custom audience with flexibility and easy retargeting.
Google search ads are great when you don't want to wait for SEO to kick in and just want to skip straight to the top of Google search results. However, depending on your niche, it can get expensive quickly.
Google Display ads are those that you see in banners on other people's sites. You can target your course or consultancy service to people who are reading relevant content published on other sites. Again, if the competition is high, you'll have to pay a ton for placement.
Create native ads, which are easily identifiable on web pages and help overcome banner blindness and increase website traffic.
Pinterest ads are a prime place if your course is more about visual content (arts, cooking, etc.)
Promote yourself on Stumbleupon's ad network, and you get preferred placement in their recommendations. The key here is to have a super catchy and exciting headline as people tend to move at a higher speed than in most other mediums.
Advertise on Instagram by paying for ads to show up in people's feeds.
Pay influencers to post about your course.
Reverse engineer successful campaigns.
Leverage Reddit ads to target the people following certain "subreddits."
Use Bing ads to compete for keywords at a lower price since they're in much less demand than Google.
Just like Bing ads, yahoo ads are also a cheaper replacement for Google.
Launch retargeting ads to win back visitors.
Mobile ads can be a good way to drive traffic if you have an app or a mobile-optimized landing page.
Advertise on niche sites that create content related to yours. You can negotiate with them outside of Google's Display network for a better deal. They will also benefit by ensuring that they're showing relevant content to their readers.
Sponsor a relevant newsletter by reaching out to the author. Since people see this person as an authority, these promotions are highly targeted.
Sponsor a 'Thank You' page on a website related to your target audience, which guarantees that your ad is only being seen by a highly qualified audience.
Boost your website traffic using push notification campaigns. They get delivered in real-time and immediately notify the person, which is a great tool for promoting limited-time offers.
90% of SMS messages are read within the first 3 minutes. Use SMS push notifications to communicate important business information.
If offline marketing is the last thing that comes to your mind when thinking of boosting online traffic, then you clearly have no idea of its potential.
Find inexpensive billboards or physical promotion spaces to buy ads. Just because it's not digital doesn't mean it can't work.
There's definitely a magazine that's read by your target niche, so why not buy print ads there. If it is well-targeted, it can be very successful and magnitudes cheaper than web advertising.
If you still use business cards, make sure you have your website's URL on them.
Sponsor conferences and events in your target niche, even if it was a local sports team, for example. But instead of adding a phone number to your sponsor banner, use your website.
Distribute 3D printed staves with your logo and website on it for your dream 100 clients, your customers, and guests at your next conference.
Host an in-person workshop with an expert related to your target market.
Create laptop stickers that showcase your website or your URL if your SEO is low, and place them front and center on the back of your laptop. Curious people in coffee shops might not only check it out but strike a conversation with you too.
Find relevant meetups in your area to attend, and try to be part of the community by making friends with the hosts and regular attendees.
Start your own meetup, where you'll have more control over the community, get better feedback and promote your course as much as you want.
Giveaway your own T-shirts representing your course to your team, friends, family, and clients. Just make sure they're nice, and people would feel comfortable and enjoy wearing them.