Event marketing is a form of marketing that involves creating and promoting an event to generate buzz, build brand awareness, and drive sales. Each day, hundreds of events are planned and posted online as we speak.
Most of us are aware of how event marketing strategies are helping organizers to increase attendees. Out of all the social media platforms that can leverage to promote events, Facebook is the top-rated.
1. Facebook has a huge user base. This means that there is a large potential audience for your event.
2. Facebook is highly targeted. You can target your event ads to people who are likely to be interested in what you're offering.
3. Facebook is interactive. People can like, share, and comment on your event posts, which helps to spread the word about your event.
According to Meta Platforms, Facebook had 2.9 billion monthly active users in January 2022. In fact, the number of monthly users increases each month. What this means is that there is a large pool of your target audiences on Facebook, just waiting to be invited to your event.
That said, your social media event promotion must be structured to help you get a higher number of attendees and fruitful leads.
In this blog, we’ll tell you all about Facebook marketing as well as share with you some Facebook event promotion examples. Finally, we’ll tell you 7 actionable tips for marketing an event through Facebook.
So without any further ado, let’s get started.
What is Facebook Event Marketing?
Facebook Event Marketing is a strategy that allows businesses to promote their events and products on the world’s largest social network. Businesses can use Facebook Event Marketing to create events, invite their target audience, and track the performance of their event campaigns.
With over 2 billion active users, Facebook provides businesses with a huge potential customer base. Event marketing on Facebook allows businesses to tap into this vast pool of potential customers and promote their events more effectively.
When done correctly, Facebook Event Marketing can be an extremely effective way to boost event attendance and generate more sales.
There are a number of ways that Facebook Marketing can be used to increase event attendees. One way is by using Facebook Ads to target individuals who live in close proximity to the event location and who have expressed interest in similar events in the past.
Another way is by creating a Facebook Event and inviting individuals who have liked your Page or who have RSVPed to a similar event in the past.
Finally, you can use Facebook Insights to track which events are being talked about the most and then boost events on Facebook accordingly.
By using a combination of these methods, you can significantly increase the number of individuals who attend your event.
Facebook event advertising starts with creating an event, adding details, and convincing the prospects to attend. You can target the desired audience from the event page and use a photo or video to promote it online.
Facebook event marketing is not easy. It takes a lot of time, effort, and creativity to attract attendees. A lot of businesses hire professionals to carry out event marketing for them. We’re also a professional event marketing agency. Orion has years of experience in Facebook advertising. We help you generate the results that can create an impact on your business.
Facebook Event Promotion Examples
Before you jump into creating and boosting your Facebook event ads, you should scour the Internet for the best event campaigns to take inspiration from. You can use these to set a benchmark when you promote an event on Facebook.
Two of the most popular Facebook event ad examples that you can use to set a benchmark when you advertise an event on Facebook are covered below:
Leeds Festival - Facebook event promotion example
When you click on the “Leeds Festival” event page on Facebook, you will find a catchy video with a “Book Now” call-to-action (CTA) along with it.
A clear CTA plays a significant role in generating leads. The use of gripping graphics enables the marketers to grab the audience's attention. Once the prospects roll onto this event page, the organizers spike their excitement and compel them to purchase a ticket.
They direct people to a ticket sales page before they change their minds.
The engagement in the event ads grew because people found exciting activities aligning with their interests. As a result, the organizers were able to attract a huge number of attendees.
The London Coffee Festival
The London Coffee Festival held a virtual event before conducting an offline event. The event's highlights discussed how influential coffee entrepreneurs would be discussing the ins and outs of this domain. This virtual program was anticipated to allow potential visitors to taste what to expect at the festival.
Their Facebook event page contains all the relevant information potential attendees need to make up their minds. What date is the event scheduled at, location, number of people interested, and even a Facebook messenger button to encourage people to inquire about the event.
The organizers created an attractive Facebook Event page to boost engagement. They created fun-filled coffee videos to keep the audience on edge. The Event page also promoted its partners and sponsors. This provided them with an added value.
7 Tips for Marketing an Event through Facebook
Below, we will walk through the 7 best strategies to promote an event on Facebook.
Follow the 7 actionable tips below to craft your next marketing plan and get more responses than ever before:
1. Create a Facebook Event Page
The first step when marketing your event on Facebook is to learn how you can create an appealing Facebook event page. Make sure your Event Page is complete and accurate. Include all the relevant information about your events, such as date, time, location, and description. Use high-quality photos and videos to promote your event. Facebook users are more likely to engage with event pages that have visuals.
2. Optimize the Event Page
The next step is to ensure your page stands out in the crowded event lists. According to Meta Platform Inc’s Investor Earnings Report, the size of Facebook’s global advertising audience was 2.109 billion in January 2022. Hence, your event page must be unique and valuable.
This can be done by implementing the following tips:
- Use short and memorable event names
- Add fundamental information to the banner and make it catchy for the viewers
- Provide all information about the event location and timings
- Include a compelling call-to-action (CTA) and a link to the ticket
- Write an engaging event description, including all the relevant keywords to target the right audience for your event
When all of these factors are coherently integrated on your Facebook events page, you can proceed to the next steps for promotions.
3. Generate a buzz about the event in your Facebook circle
Creating a buzz before the event will help you generate excitement about your event. The organizers should encourage all employees and investors to advertise the event in their circles. This is one of the proven ways to promote virtual events as well as an offline event.
Moreover, they can introduce exciting offers, including:
- Early bird registration discounts
- Show them the fantastic perks they will get when they attend the event
- Highlight keynote events and guest speakers
Getting the audience excited about the upcoming event ensures that you will get a high attendance.
4. Promote with Facebook Event Ads
When you create an event on Facebook, you can choose to promote it with an ad. Event ads are a great way to reach more people with your event and can be very effective in getting people to attend.
When you create an ad for your event, you'll be able to choose your target audience, budget, and ad format. You can also use Facebook's powerful advertising tools to create an event ad that is highly targeted and effective.
You can promote the event through your business page by tapping on the “Promote” button at the top. When you promote an event with Facebook ads, you can pick the demographics that you wish to target.
The event ads will show up on the Newsfeed of the potential prospects. Compelling visuals and CTAs will encourage them to proceed and convert.
5. Keep potential attendees updated with fresh content
One of the best ways to keep potential attendees updated and interested in your event is by regularly posting fresh content. This can be in the form of blog posts, social media updates, or even email newsletters. By providing new and relevant information about your event, you'll be able to keep people engaged and informed, and more likely to attend.
In addition to providing potential attendees with updated information, posting fresh content can also help to attract new people to your event. By creating informative and interesting content, you can draw in new readers or viewers who may not have heard about your event before. And once you have their attention, you can then invite them to attend.
People who mark themselves as “interested” or “going” to your event must become your high priority list. It would be best to keep them in the loop by posting regular updates about the guests appearing at your event. You can also conduct contests where people can win tickets to the event or avail of special discounts.
6. Use Facebook Live
One of the best ways to gain maximum eyeballs for your upcoming event is to leverage Facebook Live. Hook your fans by revealing behind-the-scenes and telling them how you are working to arrange the event.
Track the insights in Facebook Live to determine your audience's interests and post relevant content accordingly.
If you haven’t used Facebook live video before, we highly recommend reading this guide for using Facebook live video for your business.
7. Adopt Retargeting Strategy
If people have viewed your event page or your website earlier, it shows that they are interested. This gives you a perfect opportunity to come up with a retargeting strategy. You can install Facebook Pixel on your website to retarget these visitors who previously showed interest in your event. Facebook Pixel is a small piece of code that tracks visitors who interacted with your Facebook event ads.
With the help of your retargeting strategy, you can serve highly targeted ads to only those people who already performed some action on your website. You can choose if you want to retarget all the site visitors or those who scrolled to the specific pages of your website. It totally depends on you.
Frequently Asked Questions (FAQs)
Is it better to promote an event through Facebook or Instagram?
If you have rich visual content for promotion, you should choose Instagram for promoting your events. But if your content is varied and includes written content, Facebook event ads should be your ultimate pick.
How much does it cost to promote a Facebook event?
There is no one-size-fits-all answer to this question, as the cost of promoting a Facebook event can vary depending on a number of factors, including the size and scope of the event, the target audience, and the budget. You tell Facebook how much money you'd like to spend on ads. Then Facebook’s algorithm will get you as many results as it can considering your budget. You can spend $5 or $50,000 per week, it’s your call.
Is it better to boost an event or a post on Facebook?
If your main objective is to increase RSVPs for the event, you should use a post to boost the event. You have to pay to reach your target audience using a selected post from your events page. This is similar to boosting a post. Some marketers find video posts more engaging when they add a link and description with it.
Planning and organizing events aren’t easy. No matter what kind of event you’re planning, there are a lot of details to take care of. From finding the right venue to sending out invitations, there’s a lot to do. And if you’re not careful, it can be easy to overlook something important.
Fortunately, you can use Facebook to your avail and make your event a raging success. There are a lot of reasons Facebook is great for promoting events. For one, it has a huge user base. That means there's a good chance your target audience is on Facebook.
Facebook also offers a lot of features that can be helpful for promoting events. For example, you can create an event page and invite people to it. You can also boost your event page so that it reaches more people.
Following the tips covered in this Facebook event marketing guide will help you attract more attendees to your event.
what’s next: If you want to attract more attendees to your event, definitely check out this guide on increase attendees with Facebook events.