Business owners are facing modern challenges with each passing year - be it the growing need to adapt technology or staying ahead of competition through marketing. The most exciting aspect is the accessibility of AI; it is yours for the taking. AI marketing is offering industry leaders to push the envelope with super personalized and relevant marketing.
Customer expectations have reached unexpected heights that make it challenging for any business owner to meet their demands. The secret to marketing like Netflix or Amazon isn’t as far-fetched as it seemed with AI behind your marketing strategy.
So how are marketers supposed to deliver a personalized experience to every customer across various channels and devices while remaining attentive and responsive to customer preferences? With AI, of course. Read on ahead to find out how artificial intelligence relates to marketing and offers excellent opportunities for your business irrespective of your size, budget, or vertical.
What is AI Marketing?
The problem with marketing today lies in one individual’s ability to create personalized campaigns by collecting customer data from a myriad of channels. Using that data to uncover insights and set up timely automated campaigns that connect meaningfully to every person out there is simply unrealistic. It isn’t possible to scale with human-driven personalization.
This is where AI marketing comes into the picture.
With AI, you can leverage customer data and use concepts like machine learning in your marketing strategies. AI aids you in anticipating your customers’ next move and enhances their journey by publishing relevant content and individualized automation.
AI absorbs all the data collected and mimics the way humans behave. The data is then at your disposal to be used in alignment with your marketing techniques, especially with tasks that can be automated. Now the marketing team can focus better on content, strategy, and other creative work instead of doing data analysis. Here are some names that are using AI to transform the marketing scene for all fields:
- Starbucks uses loyalty cards and mobile apps for collecting and analyzing data. This data is then used for identifying customer needs via predictive analysis using AI and making personalized recommendations.
- Alibaba, the retail mammoth, has recently launched a physical ‘FashionAI’ store that takes shopping to a whole new level. The intelligent garment tags detect touch and the smart mirrors display clothing information along with other accessories.
- Nike is offering its customers to design their own shoes in-store. Apart from gathering more customers, they collected data on personal tastes and used AI to design future products.
- AI used by Netflix is truly magical. The AI monitors user behavior which is then used to make predictions about shows or movies that they will like. The data is also used for creating new content.
5 Best AI Marketing Tools to Stay Ahead of the Competition
As a consumer, it may be surprising to know how AI is already at work in your life, but as a marketer, you need to be fully aware of its impact. To help you streamline your campaign, here are the top 5 tools to get you started on your path to AI integration in marketing.
1. Conversion.ai - Content Marketing Tool
If you’re looking for a content-generating tool that produces fresh and relevant content, then your search is over with Conversion.ai.
Their AI bot Jarvis generates top-notch content for limitless options that transcend your marketing classics. Content generation of Conversion.ai is limited only by your imagination. From producing company bios to AIDA frameworks, Conversion.ai doesn’t do it all but comes quite close! It doesn’t offer long-form content production yet, but you can get help from their writing assistant for blogs, books, and video scripts with their pro version.
2. Chatfuel - Improve Customer service with Chatbot
Chatbots are the future of all business-related conversations. With Chatfuel, you can set up an AI chatbot for your business in under 7 minutes. You develop conversational rules, and the bot identifies similar phrases that may be used by a user instead.
As social media becomes mainstream for many businesses, influencers and brands rely on chatbots to answer simple queries to keep their followers engaged. It is humanly inconceivable to keep up with the influx of messages and reply to each on time, but it’s worth it, which is why investing in a chatbot is the answer. Chatfuel can resolve 80% of the issues, save resources and time, and garner more business.
3. Google Analytics 4 - Analytics Intelligence
Google defines Analytics 4 as something different from what you’re used to seeing Universal Analytics. Analytics 4 can be used with an app or a website, or both simultaneously.
The advanced features of Analytics 4 notify you about new trends seen in your data, such as new customer demands that lead to more product supply. It also anticipates any future action your customers may take.
Its objective is to empower marketers to make the most of AI technology for all their marketing strategies. It offers better integration with Google Ads, gives deeper insight into customer behavior, and delivers a multi-channel funnel report that has stats on how disparate traffic sources work together for higher conversion.
4. Adobe Analytics - Insight-Driven AI Marketing
Adobe Analytics is a terrific addition to AI marketing tools. It supports marketers in building insight-driven AI marketing strategies. The mass quantity of customer data is analyzed to discern customer behavior patterns so that you can optimize your chances of conversions.
A whole team of employees cannot match the speed at which Adobe Analytics works. It features real-time reporting capabilities that update every five seconds. Quicker insights mean higher chances of conversions leading to greater revenue.
5. INK - Content Optimization Tool
AI in content marketing is definitely something that no one saw coming. INK can get an edge over your competitor by producing highly personalized and relevant content to your target audience.
After your piece is complete, INK’s algorithm will work to no end in an effort to optimize the content. After clicking on the INK editor’s directions, the likelihood of featuring in Google SERP will increase exponentially. INK offers a perfect blend of optimization and creation, on-page SEO based on your niche, linguistic analytics, and completion on a straightforward solution.
How To Craft An AI Marketing Strategy Alongside A Traditional Marketing System
Marketing has the most to gain from AI in comparison to all the functions of an enterprise. Marketing at its core is gaining profound knowledge about customer needs, matching them to services and products, and convincing people of their value—all aspects that AI can drastically enhance.
AI does things at speeds and at a scale that humans cannot. It is particularly impressive at doing repetitive manual tasks that humans hate doing the most, like nurturing leads based on their probability of conversion. Not all leads convert. With an AI marketing platform, the probability for each conversion can be calculated so that your salespeople can hone in on those instead of wasting their time on others.
61% of marketers claim that AI is the most crucial aspect of their marketing strategy. Some of the constructive ways in which AI can be used alongside other conventional marketing techniques are listed below.
1. Predictive analysis
AI marketing uses machine learning and big data to analyze it against a number of factors. Some of these include demographics, while others may be emphasized on website analytics.
AI tracks metrics such as page views, bounce rate, time spent on-page, and CTRs on CTAs, among many more. The result can then be used by marketers to decide which areas of your overall marketing strategy need more attention and can benefit you the most.
Making informed decisions about future engagements depends on extracting data from the above metrics. Instead of figuring out why something happened now, you can be prepared to prevent something from happening again. This amplifies all future engagement and drives people to your content while using AI to improve the user experience of your eCommerce store or your business website.
AI and marketing are gradually becoming synonymous due to the innumerable benefits it brings to your digital marketing strategy in tandem with other techniques. Using AI-powered chatbots are robots that can converse with customers using voice or text commands. The most apparent use of chatbots in AI marketing is for customer-centered interactions.
While the world of the internet never sleeps, it is imperative to remain available 24/7, especially with customers who live in different time zones. Failing to reply on time could lead to loss of conversion and move on to someone who appreciates their position with a faster response time.
3. Audience targeting and segmentation
Knowing how to aim for the right audience for your content, products, and services is a critical facet of marketing. Machine learning algorithms use your customer data to identify recurring, pertinent patterns such as demographics about users based on distinct content.
For instance, if the algorithm notices that your 18-35-year-old audience is biased towards social media articles, but the 45-60-year-olds are more in favor of business articles or on employee management, then you can specifically use different platforms to reach each audience for more focused content.
Marketers are making their way into integrating AI into their marketing strategies and witnessing the many miracles of AI. The effectiveness of your marketing strategy and customer accessibility will only come to fruition if AI is used wisely.
AI in marketing gives you a fighting chance to drill down further than ever to decipher metrics. AI undeniably has the ability to shake things up for the better in the world of marketing while putting you years ahead of those who aren’t taking advantage of this emerging trend.
Though these tools, especially Google Analytics and Chatfuel can decrease your marketing workload, you still can’t fully depend on these for your marketing campaigns. It is therefore ideal to create a marketing strategy that uses a combination of these tools.