Manno Notermans

Manno Notermans

I'm Manno, the founder and lead marketing strategist at Think Orion. My role revolves around assisting online education providers in crafting and implementing effective go-to-market strategies, while also guiding our team to bring these strategies to life.

With a deep commitment to marketing principles, I often emphasize the importance of research, positioning, and messaging. I'm passionate about uncovering significant opportunities through innovative and creative ideas.

Posts by Manno Notermans:

Influencer Partnership in Education Marketing

Influencers are trusted by their followers. When they recommend an educational institution or course, people listen. It’s like getting a recommendation from…

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How Do You Promote Yoga Online Courses?

Are you a yoga teacher, or do you have a yoga business? If you are, you can create courses based on your…

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How to Promote Online Fitness Training Courses: 10 Best Ways

Are you a gym instructor, coach, or personal trainer? Do you plan to offer online workout classes or fitness courses? If yes,…

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Higher Education Marketing Strategies for Generation Z: 7 Best Tactics 

Gen Z—the first generation of true digital natives. Gen Z, or Zoomers, was born after 1996 and shaped by the digital age,…

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Higher Education SEO Tips Improve Organic Traffic

Boosting organic traffic might seem easy, but it's not that simple. Today, when students search for colleges or universities, they turn to…

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10 Proven PPC Advertising Tips for Higher Education Institutions

You've probably seen ads at the top of search engine results pages, like Google. Those are PPC, or pay-per-click, a type of…

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How to Measure Online Course Performance?

You've put in a lot of time and effort to make a great online course. What's the point of an online course…

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Higher Education Website Design: 10 Tips With Examples

A well-crafted website doesn't just draw in prospective students; it also creates a strong bond with the entire university community. So, when…

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Higher Education Branding Best Practices With Examples

Building a brand is the DNA of a university, conveying its essence and purpose to stakeholders. It is an intangible asset with…

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10 Effective Higher Education Lead Generation Strategies

Every year, thousands of students enroll in higher education. With the right lead-generation strategies in place, you can ensure that your university…

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Multilingual SEO Best Practices for Universities’ Website

A multilingual website offers content in several languages, regardless of where exactly you sell or offer. Creating a multilingual website and SEO…

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10 Key Features for Websites in the Education Sector

When it comes to the design of your institution’s website, you want to make sure that you stand out. A high-quality website…

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