Manno Notermans

Manno Notermans

I'm Manno, the founder and lead marketing strategist at Think Orion. My role revolves around assisting online education providers in crafting and implementing effective go-to-market strategies, while also guiding our team to bring these strategies to life.

With a deep commitment to marketing principles, I often emphasize the importance of research, positioning, and messaging. I'm passionate about uncovering significant opportunities through innovative and creative ideas.

Posts by Manno Notermans:

10 Effective Higher Education Lead Generation Strategies

Every year, thousands of students enroll in higher education. With the right lead-generation strategies in place, you can ensure that your university…

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Multilingual SEO Best Practices for Universities’ Website

A multilingual website offers content in several languages, regardless of where exactly you sell or offer. Creating a multilingual website and SEO…

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10 Key Features for Websites in the Education Sector

When it comes to the design of your institution’s website, you want to make sure that you stand out. A high-quality website…

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20 Easy Ways To Promote An Online Course

The demand for online courses continues to grow as individuals start to future-proof their skills and seek new opportunities for growth and…

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A/B Testing Email Best Practices for Colleges

Email marketing remains the preferred communication channel for people to interact with brands. Institutions should focus on email marketing to reach prospects…

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How to Design a Landing Page for Your School Website

As an educator, your school may have a website but struggle to generate leads. This is where the landing page comes into…

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How to Improve Your Higher Ed’s Website Efficiency

A university’s website is the most important source of information for its key stakeholders. If your Higher Ed website visitors face slow-loading…

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How to Create an Affiliate Marketing Program for Online Courses

Besides traditional college degrees, online courses and bootcamps have gained popularity in this age of digitization.  The COVID-19 pandemic paved the path…

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Email Marketing Strategies for Higher Education to Increase Enrollments

As we all know, email is an important marketing tool for higher education to increase student enrollment. It's the perfect channel to…

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The Comprehensive University Website Redesign Guide

A university website redesign guide involves more than just updating colors, fonts, and images. Redesigning your website in higher education is a…

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8 Challenges Students Encounter on Higher Ed Websites

A university or college website is often the first point of contact. Therefore, it must be user-friendly, engaging, and accessible.  A Higher…

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How to Sell Edtech Products to Parents: 8 Effective Strategies

Modern-day education isn’t possible without Edtech products.   EdTech products facilitate personalized learning, accessibility, and remote education. As technology advances, the demand for…

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