Manno Notermans

Manno Notermans

I'm Manno, the founder and lead marketing strategist at Think Orion. My role revolves around assisting online education providers in crafting and implementing effective go-to-market strategies, while also guiding our team to bring these strategies to life.

With a deep commitment to marketing principles, I often emphasize the importance of research, positioning, and messaging. I'm passionate about uncovering significant opportunities through innovative and creative ideas.

Posts by Manno Notermans:

Email Marketing Strategies for Higher Education to Increase Enrollments

As we all know, email is an important marketing tool for higher education to increase student enrollment. It's the perfect channel to…

Read More
The Comprehensive University Website Redesign Guide

A university website redesign guide involves more than just updating colors, fonts, and images. Redesigning your website in higher education is a…

Read More
8 Challenges Students Encounter on Higher Ed Websites

A university or college website is often the first point of contact. Therefore, it must be user-friendly, engaging, and accessible.  A Higher…

Read More
How to Sell Edtech Products to Parents: 8 Effective Strategies

Modern-day education isn’t possible without Edtech products.   EdTech products facilitate personalized learning, accessibility, and remote education. As technology advances, the demand for…

Read More
Best Alumni Websites: Features & Examples

Building a solid alumni network is essential for universities. Existing and prospective students tend to think fondly of the alma mater, and…

Read More
Edtech Sales Strategies

As classrooms expanded beyond traditional settings during and post-COVID, Edtech emerged as one of the significant solutions for enhancing learning experiences. The…

Read More
How to Promote Online Nutrition Courses: 10 Proven Ways

Online courses can be a powerful asset when you’re an expert in your niche. If you have been thinking about creating an…

Read More
How to Promote Online Fitness Training Courses: 10 Best Ways

Are you a gym instructor, coach, or a personal trainer? Do you have experience and expertise within the health and fitness industry?…

Read More
Top 7 Capital Campaign Websites for Universities and Colleges

Universities and colleges worldwide are engaged in capital campaigns to raise money for their institutions. These strategic fundraising efforts secure essential resources,…

Read More
Change Management Strategies for Higher Ed Websites

In the rapidly evolving higher education landscape, websites serve as a dynamic platform for connecting students, faculty, and administrators, providing detailed information.…

Read More
13 Effective Digital Marketing Strategies for an Edtech Business to Grow

In the post-pandemic era, edtech has soared to great heights, and for good reason. As an industry, it was worth a staggering…

Read More
How to Create an Effective Enrollment Marketing Funnel?

A Higher Ed enrollment or an admission funnel is a simple yet impactful tool for marketers to attract more applicants. The funnel…

Read More