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Google Tag Manager. Beginner’s guide and the benefits of using it.

Data collection using tools like Google Analytics is important for expanding your online reach and converting leads into customers. However, this is easier said than done. And it is made even easier with the use of programs such as Google Tag Manager (GTM).

Google Tag Manager (GTM): What is a tag?

Tags are bits of code you embed in your website’s javascript or HTML to be able to identify certain information.

In marketing, tags usually include how long users visit a page on your site, submission of forms, how a user arrived on-site and which links they clicked.

We use every tag to collect different info. You might create a tag just to see how many people fill out the form on your “Contact Us” page. Consequently, that tag can then send more precise information to Google Analytics, or AdWords, or another third party such as Facebook Ads.

What is Google Tag Manager?

This is a plugin from Google which allows you to place only one piece of code on the website. Afterthat, you can use its dashboard to place multiple other codes without ever needing to change the code on site.

It essentially helps in these 3 ways:

  1. Firstly, it allows your developers to look at the bigger picture. They can focus on more important tasks other than coding each individual marketing tag.
  2. Secondly, it significantly reduces the possibility of human error as Google Tag Manager codes the tags for you.
  3. Gives full control to the marketing department in creating and monitoring marketing tags, improves the accuracy of reporting, and ultimately gives you a better understanding of your true online presence.

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How to Set up GTM

Setting up GTM is a simple step by step process and only requires the use of a developer once. After that, your marketing department can take full control. We have listed out the simple process here:

Step 1: Visit Google Tag Manager at this address

Step 2: Sign in with your Google Account.

Step 3: Follow the image below and create an account.

Google Tag Manager beginners guide

Step 4: Fill in the relevant information and press Create Account.

Google Tag Manager beginners guide

Step 5: I will give you a set of instructions similar to the ones below. Ask your developer to follow these instructions.

Google Tag Manager beginners guide

And that’s it. You've installed GTM on your website. You are ready to take control of your marketing efforts and set up tags. To learn more about how to set up tags, visit this wonderful blog written by the Hubspot team.

Rayed Chaudhry

Rayed is passionate about marketing and interested in learning new ways to hack (legally) marketing platforms to help businesses achieve growth using unconventional methods. Prior to starting Orion, Rayed has worked in various marketing positions and spent millions of dollars across different ad platforms.