Content distribution covers a vast area in the marketing sector. It is tossed around in the marketplace without any specifications. Nowadays, in these competitive times, where everyone rushes to be at the top of their relevant markets, the content producers need to distribute their content in different channels.
Just producing and uploading your creative content is not enough these days. To make sure one does not get lost in the marketplace, content distribution helps you find your place. So, let’s see what content distribution is.
What is Content Distribution?
The content you produce is to be distributed in such a way that it can be not only be shared but published and promoted through various channels.
If you want your target audience to hear what you have to say in this noisy marketplace, you need to get out there and promote your content to get delivered. This is what content distribution is. The channels where the content is distributed can be classified into three main groups: Paid, Owned, and Earned distribution.
1. Paid Content Distribution
This kind of content distribution allows you to pay for the content that you are handing out to your audience. This way you can control what is shared and what is not allowed to be shared under your name. It can create earned media through the display of ads, sponsorships, and searches that are paid. Its examples are:
- Hiring an influencer to promote your content
- Pay per click
- Ads on social media websites
- Sponsored content
2. Owned Content Distribution
The content shared on your blog, social media accounts, website, or mobile sites is known as the owned distribution. The main purpose of this kind of distribution is to maintain a longer relationship with your already trustworthy clients and customers. One can own such channels and control the content however you like. But unfortunately, it takes longer to bring clients to these owned platforms making it difficult to engage with the targeted audience. Some of the examples for owned distribution are listed below:
3. Earned Content Distribution
Earned distribution, also known as the shared channels, allows others to share your content through retweets, articles about your content, or reviews for your products. It is a mixture of a successful paid and owned content distribution. Its credibility is the highest among the three distribution channels with a high success rate. Its examples are listed below:
- Social media groups
- Online channels like Medium
- Question and Answers platform
Why Is There a Need to Distribute Content?
We have seen the channels through which our content can be distributed. But did we ponder over the fact that why do we need to distribute our content on different platforms? Let us take a look at the reason to distribute content.
1. Attract audience
Our market works by spending more time on promoting your content than on producing it. In order to do that, you need to attract the targeted audience that you have created content for.
Promotion techniques like sponsored content, promoting ads on Facebook, Instagram, or other social channels, hiring influencers to promote your content, and more ways to engage with your audience will help you gain more followers in this field.
2. Improves SEO
Every content creator knows the importance of ranking at the top of Google’s ranking list. A website with a lot of engagement from the audience will be at the top of searches in Google’s algorithm. This will make your content more visible in the market and hence your content reach will be amplified with the help of search engine optimization.
3. Sets your goals
When you start distributing your content, you get to know what hard goals you have to achieve also while publishing your content through many channels. It helps you get a clear picture of where you are going with your content and how you will promote it through various means.
6 Free Platforms to Distribute Your Content in 2021
1. Facebook to promote your content to the median age group
2. Twitter to promote your newsworthy content
3. Instagram to promote your visual content
4. LinkedIn to promote business content
5. Use YouTube to promote videos
6. Email marketing to reach the target audience
When you have catchy content that you know will create a buzz among your audiences, you would want to channelize it through different platforms. It is not necessary to get a hold of every platform there is, but you would want to not take any risks and if one platform does not give you the desired success rate, the other one might. So, let’s have a look at the most famous platforms for your content.
Being the most famous and crowded social media website, Facebook has the tendency to promote your content successfully. It is ideal for all types of content that you want to promote. It has an option for free or paid promotions as well. You can use its ads to bring an audience to your page.
Twitter is known for bringing celebrities and even brands to one page. Here you can use hashtags to promote whatever content you want to. The ads on Twitter are not very costly and help you engage even more with a large and various types of community.
It might be allowing only pictures and videos to be shared, Instagram helps you promote your brand and content by making an even stronger relationship with your audience. It has also had a feature for paid ads where one can monetize their content.
This social media website has the sole purpose of promoting businesses and companies. It's not like any other application. It has a section of groups where people can participate and learn more about the market. It can drive a huge amount of traffic to your blog or website wherever your content is present.
This one is the largest platform where one can share his/her videos. Most of the content creators use this platform to engage with a large number of people. It is mostly used to share videos, may it be entertainment or even informative. YouTube has the ability to promote its content and make people viral within no time.
This kind of marketing is a direct relationship between businesses and the client. Email can be directly sent to a large number of people in order to promote your content, share some information about your brand or just to share your services with people around the globe.
Strategies to distribute your content
To distribute your content, you don’t only need to have catchy content but you need a platform and a strategy to distribute it is needed too. As we have already discussed different platforms to promote your content, we need to discuss the strategy you would need to bring an audience to your website. Here are some steps to distribute your content:
1. You need to know your target audience.
2. Have a focused goal to achieve.
3. Choose the relevant channel for the content to promote and choose a multiple of them in order to not take any risk while promoting your content.
4. Distribute the content through various methods
5. Test the methods you have chosen if they are working or not. If not, choose another one.
6. Improve through your past mistakes and never give up!
These strategies and channels will help you distribute your content in such a way that it will reach your target audience and bring the desired results free of cost.