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Top 6 eCommerce Marketing Automation Tools for 2021

According to a study, most business owners would like more time instead of less work
Building onto this narrative, entrepreneurs need to wear various hats when managing their business, from marketing to operation and sales to customer service. Much like a mother, they juggle multiple jobs to keep the business running smoothly.
Doing all this is necessary, especially when you’re starting out, but it isn’t practical, and you would need to delegate or automate some of the tasks. As your leads and customers grow, it becomes impossible to deal with each individual shopper. This is where eCommerce marketing automation becomes indispensable.

What Is Marketing Automatio n For eCommerce, And How To Use It?

Marketing automation employs software to manage and streamline repetitive tasks. This leaves your human resource to focus on getting on with other tasks and managing the said software. 
Marketing automation software aids marketers in ways that weren’t imaginable previously, including gaining customers, leading them down the funnel, and analyzing their behavior against the marketing campaign performance. 
In an effort to grow their business, eCommerce marketing automation has become an essential resource for many organizations. It has led to the development of a seamless cross-country marketing experience to boost customer engagement. 
Marketing automation for e-commerce encompasses several areas of functionality such as social media, email, analytics, multi-channel marketing, and more. Automation allows businesses to manage their workflows and build customer relationships across different channels. It also gives customers a notable experience where their differing needs or interests are not a variable. 
All in one, e-commerce marketing automation approach offers you an opportunity to connect meaningfully with your target audience, all the while relieving you of the extra effort that can now be done with technology. It gives your marketing strategy a clear objective by driving out all of the fuss and provides it with a convenient approach to generate leads, enhance conversion rates, build customer relations, and blossom into a more robust brand. 
Here’s a glance into what e-commerce automation can do for you in your marketing campaign and strategy:

  • Determine, engage and monitor every buyer online. 
  • Prioritize your customer list based on their preferences.
  • Estimate the revenue generated by every one of your e-commerce marketing campaigns.
  • Screen your customers based on their interest and engagement level.
  • Set up eCommerce email automation with customized emails and take your marketing to the next level. 

What’s the best thing about automation?

Automation does all this work for you while you don’t have to dedicate a whole productive day for this purpose and even if you are not accustomed to using tools and want to stay more focused on your operations, you can partner with an eCommerce marketing agency that has the expertise to manage your eCommerce marketing automation. 

6 Best eCommerce Marketing Automation Tools and Software list

1. ActiveCampaign – eCommerce Email Marketing Automation

The category-defining customer experience of ActiveCampaign is in use for over 130,000 businesses in over 170 countries. 
The platform offers a built-in combination of marketing automation, email marketing, and CRM for potent personalization and segmentation across social media, email, chat, and text. ActiveCampaign’s customers like Facebook, Microsoft, Square, and Salesforce use its 800+ integrations at just $9/month. 

It was built for an impressive customer experience that transcends traditional marketing touchpoints like email. With the growth of a business, the complexity of managing relationships all across social platforms becomes too much, which is why ActiveCampaign is so popular. It helps by removing the silos between communication channels, data sources and scale their business with one-on-one customer relationships. 
Here is a summary of ActiveCampaign’s features that you may find suitable for your particular business: 

Reporting and Analytics

  • Basic reporting 
  • Web analytics 

Online Marketing 

  • Dynamic content 
  • Landing pages and forms
  • Mobile optimization

Email Marketing 

  • Building personalized emails
  • Manage email deliverability 
  • Automated email responses
  • Sending outbound emails 

Lead Marketing

  • Marketing lead database
  • Data quality management
  • Lead nurturing 
  • Segmentation
  • Online behavior monitoring 
  • Automated alerts and tasks

2. Klaviyo – eCommerce marketing automation platform 

So what do D2C sophisticated brands like Huckberry, Chubbies, and ColourPop have in common? 
They all have unburdened their growth troubles on Klaviyo. 

This marketing platform offers a personalized experience across all channels such as SMS, email, in-app notification, and web. The results are evident by the whopping $3.7 billion in revenue that Klaviyo drew in just last year. 
Your search is over with this software that offers seamless higher-value customer relations, which is why 67 brands rely on Klaviyo every day. The pricing of Klaviyo depends on your email and SMS list, which you can find out quite easily on their official website by entering your specific number and getting an estimate. Here are some of the features it offers:

Email Marketing 

  • Building personalized emails
  • Sending outbound emails
  • Manage email delivery
  • Automated email responses 

Online Marketing 

  • A/B testing


  • Text and themes

Lead Management 

  • Segmentation 


  • Pre-made
  • Build


  • Analytics 
  • Issues 
  • Integrations 

3. SyncSpider – Auto-sync Products And Order From Multiple eCommerce Channels

SyncSpider automation toolbox is designed for businesses to automate multi-channel sales processes, sync inventory data, connect apps, and more. 

With this practical tool by your side, you can expect your business to grow revenue, improve the purchase experience for customers, centralize stocks, and sync data across marketplaces and apps. 

Its price starts at $29/month with a free trial as well. Many of its alluring features include:

  • API
  • Activity dashboard
  • Alerts/notifications
  • Billing and invoicing 
  • Compliance management 
  • Data import/export
  • Document management 
  • Real-time data 
  • Search/filter
  • Status tracking 
  • Third-party integrations
  • Workflow management 
  • Customizable reports
  • Audit management 
  • Activity tracking 

4. Buffer – Automate Social Media Posts For Online Stores

The market needs intuitive software that would work without supervision.  
Buffer is one such eCommerce marketing platform that is trusted by various brands, agencies, businesses, and individuals to promote meaningful engagement and results on social media. 

Their suite of products is optimal for publishing, analytics, engagement, and team collaboration. Their services are carefully designed and refined to help marketers deal with the havoc of social media. They want you to be able to use social media as the ultimate medium of success and do your best to support you on this journey. 

Buffer has several pricing packages starting with a free one and up to $99/month for a business plan. 

Buffer has following features:

  • Social analytics
  • Social publishing 
  • Campaign optimization 
  • Social engagement 
  • Content calendar
  • Shared inbox
  • Approval workflows
  • Users and permissions 
  • Content library 

5. Omnisend – Abandoned Cart Automated Marketing Campaign 

You can set Omnisend up and run it without any hassle. It is popular for the email and SMS marketing features that help increase sales and improve conversion rates.

Their full integration of e-commerce platforms, no-code editing, pre-built automation workflows allow for an experience that’s one for the books. More than 50,000 brands make use of Omnisend to take their business to new heights and build on their many options to enhance their eCommerce marketing automation strategy. 
Omnisend offers the following features: 

  • Building personalized emails
  • Automated email responses
  • Manage email delivery
  • Sending outbound emails
  • Marketing lead database
  • Segmentation 
  • Data quality management 
  • Online behavior tracking 
  • Landing pages
  • Mobile optimized
  • Dynamic content 
  • ROI analytics
  • Basic reporting 
  • Web analytics
  • Revenue analytics

6. HubSpot – All in One eCommerce Automation CRM

With HubSpot, users can hit right to their marketing targets. You don’t have to struggle with your marketing campaign because the tools are user-friendly and help save valuable time. The program provides customers with a personalized experience that attracts them by the horde. 

You can achieve unmatched alignment with sales while using the full CRM platform of HubSpot and validate investments. 
The pricing starts at $50/month for starters to $3200/month for an enterprise. Its cart of features includes:

  • Building personalized emails
  • Sending outbound emails
  • Manage email delivery
  • Automated email responses
  • Lead nurturing 
  • Marketing lead database
  • Online behavior tracking
  • Segmentation
  • Data quality management
  • Web analytics
  • Basic reporting 
  • Dynamic content
  • Landing pages
  • Mobile optimized 
  • Search tracking and optimization 

Frequently Asked Questions on Marketing Automation

1. What is eCommerce marketing automation?

eCommerce marketing automation uses software to streamline a company’s day-to-day marketing tasks and workflows. It puts many tasks on autopilot, such as emails, remarketing ads, and lead implementation, leaving you to focus solely on other areas of your business like product designing and strategizing for financial growth. 

2. How to use marketing automation for eCommerce?

Here are 5 top uses of marketing automation tools: 

  • Segment and create funnels for more sales. 
  • Recover revenue with abandoned cart emails.
  • Exhibit your products in emails. 
  • Nurture leads.
  • Send automated e-commerce to cross-sell and upsell campaigns to your customers.

3. Can you automate Shopify?

Shopify itself makes selling products via eCommerce stores very easy. It has tools, plug-ins and plans that allow automated functions. However, there are third-party software programs that can import your overall Shopify details and automate the whole dropshipping process. 

Final Thoughts

Running a successful eCommerce business means not being bogged down by handling the digital world on your own. This means choosing an eCommerce marketing automation tool that helps you in your journey to success, allowing you to meet all your business goals timely. 
Our favorite tool from the list is ActiveCampaign because of its user-friendly features and the overall marketing functions users can perform with the software. Most importantly, it provides the right value for money. So, whether a business is a startup or an organization serving hundreds of products or clients, ActiveCampaign can be the best fit. However, all 6 tools mentioned in the list are popular ones, have their own usability features and work well for businesses from different sectors. 

Manno Notermans

Manno is a wanderer of the world looking to make an impact and change the world for the better. He has over 10 years of experience working in various marketing positions. Manno’s main focus the past few years has been accelerating the growth of businesses, increasing revenue, and profit with out-of-box creative ideas and implementations.