With so many businesses treading their marketing horses on Facebook, your strategy must be robust.

According to Hootsuite, 36.8% of the global population uses Facebook daily. Its annual revenue has increased by 2203% over the past decade. These figures are sufficient to understand that Facebook is one of the most powerful marketing platforms. 

Facebook advertising is cheaper than other paid marketing channels. Yet, its targeting options are super precise that can help you reach your potential customers.

However, if your Facebook Ads design is not up to par, you could waste money on your campaign and not reach your target audience.

A few things can happen if your Facebook Ads are appropriately designed. First, your ad may not be approved by Facebook. This can happen if your ad does not meet Facebook’s advertising guidelines. Second, even if your ad is approved, many people may not see it. Facebook has an algorithm that decides which ads are shown to users, and if your ad is not well designed, it may not be given a high priority. Finally, even if your Facebook Ads design is good, you may not get a lot of click-throughs if your ad copy is not well written.

Therefore, a kick-ass Facebook Ad strategy is essential to grab attention and increase engagement. 

If you’re not getting the results you want from your Facebook ads, it may be time to redesign them. With so many businesses competing for attention on Facebook, you need to make sure your ads stand out from the crowd. Check out these tips for creating eye-catching and engaging Facebook ads.

11 Facebook Ads Design Tips to Grab Attention and Increase Engagement

When it comes to designing Facebook ads that genuinely stand out, there are a few key things to consider.

Let’s look at 11 of the best Facebook Ads design tips to make your ads more compelling:

1. Choosing Ad Format in the Design Process Is Key to Facebook Ads Design

The ad format you opt for depends upon your advertising objective. Whether you plan to use an image, video, or words, it’ll all be based on your ad format.

You should find an ad format that is right for you. Some of the ad formats that Facebook offers are:

Image Ads

Image ads offer a straightforward format to feature imagery and copy. They simply have one image and can be used in various ad formats, positions, and aspect ratios.

This format is an excellent choice for every stage of your sales funnel. Whether you want to promote a product to increase conversions or improve your brand awareness – this ad type can offer targeted results at every stage.

Best practices for image ads include:

  • You should be careful about the aspect ratio so the product doesn’t stretch too much or cuts off
  • Make quality images that stand out from the others
  • Write a brief copy 

Video Ads

These ads use a single video to market a product or a service. This type of advertising drives high engagement. Companies of all sizes can use it to enhance their best features or exciting offers.

Some of the best practices for video ads are:

  • Ensure that the length of the video stays minimum
  • Create engaging content to keep viewers hooked till the end

Carousel Ads

Carousel ads allow you to showcase about ten images or videos in a single ad. Each of these images or videos can have its link, headline, and description.

By leveraging carousel ads, you may effectively tell a tale of your product and services.

Best practices for this ad format are:

  • You can create multiple unique headlines and CTAs
  • You can show the top-performing images or videos to grab the attention of your audience
  • You can add links to multiple landing pages for a more personalized experience

Collection Ads

Collection ads allow people to discover, browse, and purchase what you offer – like a marketplace. People can click on the ad to learn more about a product or a service.

You can think of this strategy as a refined version of carousel ads. These ads are perfect for big online stores. But if you are a company selling limited products or services, you should be looking for better alternatives.

Best practices for collection ads are:

  • Let the Facebook algorithms decide which product from your category is relevant for the targeted users
  • Fill your catalog with products that Facebook can pick
  • Use an eye-catching image to compel people to click on an ad

Instant Experience Ads

Instant Experience advertisements, previously known as Canvas Ads, are mobile-only interactive ad that allows Facebook users to interact with your content.

Facebook Instant Experience ads allow your target audience to swipe through a carousel of images, rotate the screen in different directions, and zoom in or out on your ad. In addition, Instant Experience advertising load ten times faster than traditional mobile web applications.

Best practices for instant experience  ads are:

  • Use five to seven photos, videos, or other media in your ad to increase engagement
  • Throughout your ad, make sure to repeat your crucial theme
  • To save time, use a pre-made template

2. Choose the Right Images for Your Facebook Ads Design to Catch More Eyeballs

Choosing eye-catching images relevant to your product or service is essential when creating Facebook ads. The right image can make all the difference in whether or not your ad is successful.

Think about what kind of image will appeal to your target customer. If you’re selling a product, consider using a photo of the product. If you’re promoting a service, an image of a happy customer may be more effective.

Follow these practices to help your ads stand out:

  • Add images of happy people
  • The colors of an image should be bright and catchy
  • Integrate an easily-recognizable logo
  • Add a clear value proposition
  • Include children or pets to grab attention
  • Add a funny or odd image (if your niche allows)

3. Make Your Ads Relevant by Running Location-Custom Ads

Location-based ads can be created for a particular region, locality, or country. Facebook location targeting simply allows us to tell Facebook which relevant geographic places we want our ads to appear in.

Facebook allows you to target people based on their country, state (or region), city, zip/postal code, and business address.

Multiple locations can be targeted under a single targeting group, albeit the number of unique targeting parameters you can create is limited.

Facebook also offers a wide range of targeting options, including the “Worldwide” option. You can also target broad regions, such as Asia, or by FTA.

Facebook also serves ads to a more extensive network of apps and websites, which means you can reach more prospects.

4. Keep a Library of Most Common Ad Dimensions

Facebook provides online advertisers with a wide range of ad styles and locations, including images, videos, and text, to help them reach their various goals. However, image and video formats and sizes vary depending on the ad style and placement.

It’s critical to use the optimum Facebook ad sizes and Facebook ad specs to achieve your objectives and maximize your results.

Here are the ad dimensions for image ads, video ads, carousel ads, and collections ads:

Image ads

  • Resolution: At least 1080 x 1080 pixels
  • Minimum width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Video ads

  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Resolution: At least 1080 x 1080 pixels
  • Minimum width: 120 pixels
  • Minimum Height: 120 pixels

Carousel ads

  • Resolution: At least 1080 x 1080 pixels
  • Aspect Ratio Tolerance: 3%
  • Ratio: 1:1 

Collections ads

  • Ratio: 1:1 
  • Resolution: At least 1080 x 1080 pixels 

5. Make Use of Facebook Story Ads

Facebook Stories are a terrific way to humanize your brand and show your customers what goes on behind the scenes of your company.

When posting Stories on a Facebook Business Page, you have two options: 

  • Organically, as you would on a personal account
  • Through paid marketing

You’ll want to showcase your company’s personality and the items and services you provide in either case.

Stories are an opportunity to let your hair down and be a little more casual with your communication. Your viewers aren’t looking for a polished visual masterpiece. According to stats, 52% of consumers prefer to watch brief and easy-to-follow stories.

6. Make Deals and Discounts Part of Your Facebook Ads Design

When it comes to Facebook or Instagram ads, one of the most crucial factors in generating conversions is having a compelling offer. When it comes to promotions, nothing beats a good deal or a discount in the eyes of the customer.

You can include a bargain or a discount in the design of your Facebook ad to entice potential customers to take action after clicking.

When advertising a Facebook discount ad, we propose the following:

  • Make your offer time-sensitive
  • Implement scarcity factor in your ads 
  • Clearly mention discounts in percentages to grab attention – example: 25% or 50%
  • Align the content of your ad to your landing page
  • Your ad copy should reflect your offer – don’t forget to make it sound salesy

7. Value Proposition Should Be a Part of Your Facebook Ads Design

Value Proposition is the statement that tells why a customer should buy your product or service.

A value proposition is the first thing people should see when they see your advertisement. When customers understand what you provide and how you solve their pain points, they are more likely to convert.

Incorporate your value proposition into your image and make your CTA concise and to the point to attract your audience’s attention.

Use color contrast and bold text to draw your audience’s attention to your product’s value proposition. Keep your CTA simple and direct.

For example: “Get 3 months subscription for FREE!”.

8. Landing Page Where Ad Leads Should Be Consistent With the Ad

A landing page is a dedicated page designed to convert the visitors from a Facebook ad.

For example, when you click on this ad:

It will lead you to this page:

The landing page should be aligned with the Facebook ad. A focused landing page with concise information and compelling imagery is always beneficial. However, it should be consistent in colors, text, and images with the Facebook ad.

9. Utilize the Color Psychology in Facebook Ads

Color psychology focuses on how colors impact users’ perception of a product or a service. For example, the darker shades of blue invoke a sense of professionalism. On the other hand, purple denotes wealth and looks good with the Facebook theme.

Different colors can evoke different emotions in people, so it’s important to use color deliberately in your Facebook ads. Depending on what sort of response you’re hoping to achieve, you can select colors to produce the desired effect.

For example, if you want to create a sense of urgency, you might use red or orange in your ad. If you’re trying to promote a sense of relaxation or calm, blue or green might be better choices. And if you want to create a feeling of happiness or excitement, yellow or pink could be suitable options.

Of course, you’ll also want to make sure that your ad’s colors complement your brand’s overall look and feel. You don’t want to use colors that clash with your company’s logo or website design.

Using color psychology in your Facebook ads can more effectively target your audience and produce the results you’re looking for. Understanding the impact of colors on viewers’ minds is essential before sending the designs for final publishing.

10. Adhere to the Basics in Your Facebook Ads

Although it is okay when you try to stand out in the sea of adverts, one shouldn’t go overboard. The ads you display on Facebook should maintain your brand identity. You should ensure that the ads have your logo, brand colors, and fonts you generally follow.

Moving away from the overall brand theme doesn’t reflect a positive image of your brand identity. It also seems out of place as the ad doesn’t relate to your brand.

To begin, your Facebook ad should always incorporate the following branding elements:

  • Logo of your brand
  • Your brand’s color scheme
  • The essential products and services of your brand
  • The face of your brand (spokesperson)
  • Fonts and typography of your brand

It’s critical to integrate your brand’s visual identity across all visual assets once you’ve defined it.

11. A Facebook Ad Should Always Be Designed With Mobile-First in Mind

Mobile-first video content is more memorable and watched for longer than non-mobile video material.

This implies your ad budget is more likely to meet your campaign objectives.

Individuals who favor mobile viewing habits show shifting trends in how people want to consume content. Mobile is king, and individuals use their phones in various settings.

What does it mean to “develop ads for mobile”?

It means:

  • Creating short video ads
  • Introducing your brand quickly
  • Designing video content for sound off

Learning the ins and outs of mobile-first marketing is essential to finalizing your designs.

5 Best Tools To Design Appealing Facebook Ads

Having the right tools to design a Facebook ad will help you save money, energy, and time spent designing these ads. The five best tools you should have in your arsenal are:

  1. Biteable: This tool allows you to create Facebook video ads following three simple steps. After selecting the video template, you have to edit the text. And lastly, you have to customize elements, including the image, colors, and font. 
  2. Crello: It supports more than 720 patterns and 25,000 premium layouts for Facebook ad design. You can use the animation maker to create images for the ads.
  3. Canva: Provides multiple templates for images and videos that you can use for Facebook advertisements. You can choose a template and use your creative instincts to ensure that the final design stands out. Its vast library of templates and images makes it one of the must-have tools for Facebook Ad Design.
  4. Flickr: Is the photo-sharing platform for professional and newbie photographers. You can use keywords to search for stock images and use them for further ad designing.
  5. Facebook Grid Tool: Lets you upload a picture and check if it meets the image-text requirements. Ads with less than 20% coverage perform well, so you should reduce the text if it goes beyond 20% of the image.
  6. Grammarly: Is a robust tool to correct grammar in your ad copy. It helps to make the copy readable and concise for the viewers.

Best Facebook Ad Design Examples

The following real-life examples of Facebook Ad designs will show you how to craft your strategy:

1. Restream

The Restream ad has several trends. It uses 3D illustrations, gradient colors, and bold typography. They have kept the ad copy short and crisp, making it attractive to their audience.

The ad highlights its top features and benefits without going overboard on text or illustrations.

2. Starbucks

Starbuck started to place products on a backdrop popping with colors. This makes their products stand out. The text on their ad is minimal, as you can see in the image below. Very direct and to the point. 

3. Snickers

Snickers show us how to advertise for brands targeting a younger audience. The creativity of this ad is incomparable. Their copy has an informal tone to grab the attention of young folks. The visuals are fantastic, and the colors are truly vibrant. The text on their ad, “let’s chill, ” clarifies that this ad is for their ice cream. 


So, what are you waiting for? 

Start using these Facebook Ads design tips to create better ads and drive more sales. And if you need help getting started, don’t hesitate to take help from professional Facebook Ads Agency (Orion). We can help you design beautiful Facebook Ads that get results. 

Have you tried any of these tips? 

Make sure that you follow all the tips mentioned above to create a striking Facebook ad. Keep testing and upgrading your ad designs to ensure that your ad stays out-rank your competitors.

What’s next? 

Consider checking out our guide on Google Ads vs. Facebook Ads to figure out which platform is right for you.