Are you a yoga teacher, or do you have a yoga business?

If you are, you can create courses based on your experience.

Becoming a yoga instructor is a great career choice. The yoga market is expected to grow to US $288.0 billion by 2034 from US $119.1 billion in 2024.

Moreover, the revenue in the online education market is projected to reach US $185.20bn in 2024.

So, if you’ve created an online yoga course, it’s important to sell it to the people who are most interested in it.

But you might feel unsure how to promote it.

Promoting your online yoga course means using tried-and-true methods while looking for creative ideas that fit the audience you want to reach.

In this post, we will walk you through 10 effective ways to promote your online yoga courses and gain traction from prospective students.

1. Establishing a Professional Website Builds Credibility

Whether you run your yoga studio or teach privately, your students will expect to be able to find you online.

The best way to promote online yoga courses is to establish a professional website.

A well-designed website enhances your credibility and improves your visibility on search engines, even if it’s just a simple landing page that includes your teaching schedule.

While there may be additional information you’ll want to include, here are the six essential elements your website should have:

  1. About Me Page: Introduce yourself and share your yoga journey, philosophy, and personal story to build a connection with visitors.
  2. Credentials: Highlight your certifications, training, and experience to establish your expertise and credibility in the yoga field.
  3. Services/Courses: Provide detailed descriptions of your yoga offerings, including course content, benefits, schedules, and pricing.
  4. Testimonials and Reviews: Showcase positive feedback from past students to build trust and demonstrate the impact of your courses.
  5. Contact Information: Include an email, phone number, and contact form to make it easy for visitors to reach out with questions or bookings.
  6. Links to Your Socials: Add icons to your social media profiles to build community engagement and stay connected with your audience.

Also, there are many online platforms and templates that you can use to build a website without any technical expertise.

Here’s an example of a yoga course instructor website with a simple, clean design, intuitive navigation, and conversion-focused pages.

yoga course instructor website

Source: Jennifer Brilliant

Fast Fact: According to a study conducted by IBM, Gen Z will not use a website that is hard to navigate and too slow to load. They expect frictionless and fast interactions online.

2. Collaborations and Partnerships to Drive Enrollments

Promoting yoga courses online is similar to running any other business.

Collaborations and partnerships increase visibility and attract a wider audience, helping to boost course enrollments.

Moreover, work with fitness platforms, health magazines, and social media influencers to promote your yoga courses.

Here’s an example of collaboration where Reni Rawlings, an expert yoga instructor, invites the movement science expert to discuss musical movement and the science behind that.

This type of collaboration can attract a broader audience, including those interested in yoga and the science of movement, and enhance the credibility and appeal of both experts involved.

Reni Rawlings invites science expert

Source: YouTube

Fast Fact: Research from the BPI Network indicates that 44% of businesses seek alliances for new ideas, insights, and innovation.

3. Offering Freebies and Trials to Motivate Prospective Students

We like the sound of free – so most students do as well.

Provide free trials and collect feedback to improve the course and enhance user experience.

By reducing the initial cost, you can show prospective students the value of your content and make them want to return for more.

Allow access to a subset of lessons or modules during this trial period, providing an overview of the course’s content and value.

It helps ensure a seamless transition from trial to full access.

Communicate the trial’s duration and the benefits of upgrading to the full course.

Free trials show you are confident in your content and willing to let potential students experience it risk-free.

Here’s an example of Bulldog Online, a platform that offers yoga courses and 14 free days of fun, energetic, musical, and fitness-fueled online yoga classes.

Bulldog Online offers 14 day free trial

Source: Bulldog Online

Fast Fact: According to Recurly, free trials significantly impact conversion rates to paid subscriptions, with particularly high rates in Consumer Services (66.8%).

4. Creating Engaging Newsletters and Promotional Emails

Before you start crafting your newsletters and emails, it’s essential to segment your audience based on their interests, engagement level, and stage in the customer journey.

Marketing yoga classes via email is a powerful tool for developing relationships with prospective and existing students.

Use personalization, urgency, or curiosity to grab attention and entice subscribers to open the email.

Instead of sending a promotional email to everyone, you can get much higher engagement by segmenting your list. 

You can filter your list using the following criteria:

  • Previous history
  • Engagement
  • Content consumed
  • Course advocates
  • Lead Source

Encourage your email list to subscribe and join for course updates and special offers.

Create a newsletter and promotional emails with exclusive insights, wellness tips, and sneak peeks into upcoming lessons.

Yoga With Adriene’s call-to-action, “Subscribe to my Weekly Letter,” is an effective way to ask prospective students’ email addresses and entice them to receive weekly newsletters.

Adriene’s newsletter example

Source: Yoga With Adriene

Fast Fact: According to Statista, in 2023, 30% of global marketers reported email open rates between 10-20%, while 57.8% had open rates between 20-50%.

5. Leveraging SEO to Gain Higher Visibility on SERPs

Leveraging SEO to promote yoga online courses can help you enhance visibility, promote course content, and attract prospective students.

Keyword research is essential before writing content for your yoga course website because it helps you align your topics with what prospects are actively searching for.

You can easily conduct keyword research quickly on SERPs.

SEO to promote yoga online courses

Quality content is the number one driver of your SERP rankings, and there is no substitute when doing organic SEO.

Follow these tips to optimize your website content for search engines.

  • Use tools like Google Keyword Planner or Ahrefs to find popular and less competitive keywords that your target audience is searching for.
  • Create high-quality, informative content that addresses the needs and interests of your audience. 
  • Interlink your website pages strategically to guide visitors and search engine crawlers to important pages, including your course offerings.
  • Google prioritizes mobile-friendly websites, so use responsive design, fast loading times, and easy navigation to provide a seamless experience for mobile users.

Also, you must optimize your Google Business Profile to enhance visibility in local searches for yoga courses on Google Search, Maps, and Shopping.

Here’s an example of a Google business profile offering key information, helping prospective students easily connect with the offerings.

Local SEO to promote yoga online courses

Fast Facts: According to the data published by Forbes, page one results have an average click-through rate of 27.6%, compared to page two results, which have a much lower average rate of 15.8%.

6. Exploring Google Ads for Targeted Promotion

Every second, billions of searches are performed on Google, and if you don’t have visibility via ads, you will be unable to capture opportunities.

Google ads help you get better-quality leads and enhance conversions. These yoga class advertisements can be in text, image, video, or rich media format.

When prospective students search for yoga courses online, they show up at the right time and place.

When someone types a keyword or phrase “online yoga course in seattle” into Google’s search engine, you will see a list of ads at the top of the results page.

PPC Ads to promote yoga online courses

These don’t get there by accident.

They show up because a business knows how to advertise yoga classes and pay for Google ad targeting that keyword, ensuring their page appears first in search results.

Write compelling, genuine ad copy. To create an ad copy, write headlines and descriptions, and use relevant visuals such as images, logos, a strong CTA, limited-time offers, and videos.

Fast Facts: According to estimates from Statista Market Insights, Google claimed almost 60% of global search advertising revenues last year. Google held a global market share of approximately 81.95% among leading desktop search engines.

7. Promote Yoga Courses Using Targeted Facebook Ads

According to Statista, five billion people use social media worldwide, a number that is projected to increase to over six billion in 2028.

So, how do you create yoga social media campaigns on Facebook?

Digital marketing for yoga includes designing visually appealing ads with high-quality images or videos showcasing your yoga classes, instructors, and success stories.

Include compelling ad copy with strong CTAs to encourage clicks and sign-ups.

Highlight special offers, discounts, or free trials in your ads to attract attention and entice prospective students to enroll.

Here’s an example of a Facebook ad highlighting limited remaining seats, course details, and a CTA to learn more.

Nada Yoda School facebook ads

Source: Facebook

Implement retargeting ads to re-engage users who have previously visited your website or interacted with your content but still need to sign up for a course.

Fast Facts: With three billion monthly active users, Facebook’s advertising revenue exceeded US $113 billion, accounting for 60% of the global social media ad revenue.

8. Hosting Webinars and Live Sessions to Attract Prospective Students

Going live and directly in front of prospective students who need your online course is crucial for successfully promoting it.

Hosting webinars and live sessions to reach and interact with a broader audience.

During a webinar, the course instructor shares their screen, slides, or multimedia content while giving a live talk.

To engage the audience, webinars often include interactive features like chat, Q&A sessions, polls, and surveys.

So, how to promote yoga classes via webinars?

Here’s an example of a webinar by an online yoga course instructor. It offers a convenient and cost-effective way to reach a large audience, interact with prospective students, and connect with them on a deeper level.

yoga webinar example

Source: YouTube

Fast Facts: According to HubSpot, people reported being most likely (27%) to sign up for a webinar that teaches them something about a hobby or passion, and 18% would attend a webinar that taught them something about their career or industry.

9. Creating a Podcast Series Related to Yoga and Well-being

Podcasts have transitioned from a niche format to mainstream media.

Just like telling an exciting story to friends, if you’re enthusiastic about your message, your podcast audience will feel it, too.

Podcasts and audio content are great for promoting online yoga courses because they are convenient and easy to access.

Here’s how you can create a podcast series related to yoga and well-being:

  • Define your niche
  • Plan your episodes
  • Create a format
  • Script or outline content
  • Establish a consistent schedule
  • Promote on social media
  • Optimize for SEO
  • Seek guest collaboration

Featuring well-known figures in these podcast series builds trust, assuring prospective students of the course’s quality.

Here’s an example of a Yoga podcast by Keen, a fitness enthusiast and course creator. In it, he connects with experts on different topics and helps viewers deepen their understanding of yoga philosophy and techniques.

Yoga podcast by Keen

Source: YouTube

Fast Facts: According to Statista, podcasts serve as a source of inspiration, escape, and education for U.S. listeners. A survey revealed that 42% of U.S. adults had listened to a podcast in the past month, which has tripled in the last decade.

10. Hosting Virtual Workshops and Events on Niche Topics in Yoga

Specialized virtual workshops preview prospective students of your yoga course, showing them what they can expect.

Think of the workshop as a chance for you to showcase your expertise.

Virtual events create a sense of community among attendees and generate excitement, which can lead to more people enrolling in your online yoga course.

Offer exclusive discounts or bonuses to attract prospective students to your online yoga events and workshops.

For example, those who attend the workshop might get special, limited-time discounts on course enrollment.

You can also offer bonuses like extra course modules, downloadable resources, or personalized coaching sessions.

Here’s an example of a workshop offered by a yoga instructor, Alicia, in which attendees benefitted from the additional value, which will help her gain more enrollment for the online course.

Alicia yoga instructor hosting virtual  workshops

Source: YouTube

Frequently Asked Questions:

How do I get online yoga clients?

Here are the top 5 sources to get your online yoga clients from:

  1. Social Media Platforms: Utilize platforms like Instagram, Facebook, and Twitter to showcase your expertise in yoga. 
  2. Online Directories and Marketplaces: Join online directories and marketplaces specifically designed for connecting yoga instructors with potential clients. Websites
  3. Your Own Website and Blog: Establishing a professional website is the best way to promote your yoga services and attract clients. 
  4. Email Marketing Campaigns: Build an email list of potential clients and current students who have expressed interest in your services.
  5. Collaborations and Partnerships: Collaborate with local gyms, spas, health food stores, or holistic health practitioners to cross-promote each other’s services.

Where to advertise yoga classes?

To advertise yoga classes, focus on online platforms like Instagram and Facebook for targeted advertising and engaging content. Utilize specialized online directories to reach individuals seeking virtual classes. Ensure your website is optimized for search engines and list classes there. Also, build partnerships with local yoga studios and gyms to expand your reach.

How do I advertise my yoga on social media?

Here are 10 ways to advertise your yoga class on social media:

  1. Create engaging content with photos, videos, and graphics
  2. Use relevant hashtags and include popular yoga-related hashtags
  3. Use Facebook Live and Instagram Live to host real-time Q&A sessions
  4. Post testimonials and reviews from satisfied customers
  5. Partner with influencers or other wellness professionals
  6. Create special offers, discounts, or promotions for your social media followers
  7. Use paid advertising on platforms like Facebook, Instagram, or LinkedIn
  8. Organize yoga challenges or giveaways on your social media platforms 
  9. Provide valuable and educational content such as tips and techniques
  10. Respond to comments, messages, and inquiries promptly

How do you sell yoga classes?

Selling yoga classes involves the following eight steps:

  1. Choose a platform such as Zoom, YouTube Live, Facebook Live, or specialized yoga platforms like Namastream or Glo
  2. Determine the types of classes you’ll offer (e.g., vinyasa, Hatha, restorative) 
  3. Develop high-quality yoga classes tailored to your target audience
  4. Promote your online classes through your website, social media channels, email marketing, and online ads
  5. Choose a payment processing system to accept payments securely online
  6. Provide clear instructions for signing up, accessing the classes, and troubleshooting technical issues
  7. Engage with students via live Q&A sessions, webinars, and hosting virtual events
  8. Gather feedback from students to improve your classes

Final Words

Now that you’ve learned how to promote yoga online courses, you can easily attract prospective students for your course.

By establishing a solid online presence on social media platforms, you can build your brand and connect with a broader audience.

Creating high-quality videos, blog posts, and newsletters, as well as sharing success stories and testimonials, will further establish your credibility. 

Offering free content like yoga tips and short classes can attract potential students.

Leveraging SEO techniques and email marketing will increase your visibility and keep you in touch with your audience.

Hosting specialized virtual workshops and webinars can give potential students a sneak peek into your courses.

Collaborating with influencers, yoga practitioners, and wellness brands and engaging in cross-promotions with fitness platforms and health magazines can broaden your reach even further.

However, as the yoga industry moves forward, you must continually refine your promotion strategy based on feedback and analytics for sustained growth and success.