How to Promote an Event on TikTok

TikTok is a relatively new social media platform to promote events online and interact with the target audience. With the ability to capitalize on viral trends, ad promotion, influencer marketing and video-sharing, TikTok has become one of the most popular for event promotion.

An expert event marketing agency can help you understand how to promote an event on TikTok and make it go viral. A well-crafted TikTok event marketing strategy can enhance visibility, reach a wider audience and increase ticket sales.

TikTok Stats Event Marketers Need to Know

TikTok is a video-sharing social media platform with over 656 million global users. TikTok had over 30 million monthly active users in 2022, achieving an all-time high active user rate. Ever since its inception, TikTok has been quite a sensation.

TikTok is an ideal platform to create event marketing campaigns and gain an edge over competitors. 

On average, TikTok users in the United States spent over 26 hours per month on the app, with a yearly increase of around 4.7 per cent. TikTok is a powerful tool to expand your event marketing game.

In this post, we will uncover everything you need to leverage event marketing on TikTok. Let’s dive into actionable ways to leverage event marketing campaigns on TikTok.

Standing Out from the Crowd:10 Creative Ideas for TikTok Event Promotion

Event marketing is no different from other social media platforms, but there are ways to promote an event on tik tok. 

The interface works much more than you’d expect from any other platform – with the option to like, share and comment on video posts and follow users.

Whether you’re looking for the right way to promote your events on TikTok or brushing up on techniques, we’ve got you covered.

1. Boost Your Event Visibility with Paid Promotion 
2. Capitalize on Viral Trends to Amplify Your Reach
3. Create Engaging Challenges to Encourage User Participation
4. Repurpose Trending Content to Suit Your Event’s Theme
5. Leverage the Power of Influencer Marketing to Reach New Audiences
6. Create Authentic and Relatable Content to Build Your Brand’s Reputation
7. Engage Your Audience in Real Time with Live Event Coverage
8. Optimize Your Content for Discoverability and Reach
9. Manage and Respond to Comments in Real Time to Ensure a Positive User Experience
10. Launch a Hashtag Contest to Generate Buzz for your Event

1. Boost Your Event Visibility with Paid Promotion 

Use paid promotion for event marketing on TikTok to get more people to discover your videos and improve your reach. It means you get your event video content displayed as an ad on TikTok.

However, we never know what’s going to click on the target audience, but you can focus on reach optimization to generate better results. Paid promotion on TikTok can help you target a specific audience based on demographics, gain new followers, and drive traffic to your event website. 

Similar to Facebook, TikTok has tools for advertising to promote content to a larger pool of consumers. Drive into social media marketing superpowers with marketers who can push you ahead of competitors and unlock success through TikTok paid promotions.

For example, Guess, a leading clothing brand, achieved a 14.3% engagement rate, 16.5% CTR and 12K+ followers through a 6-day campaign, #InMyDenim reached a total of 10.5 million video views.

SOURCE: TikTok

2. Capitalize on Viral Trends to Amplify Your Reach

TikTok event ideas to go viral must include video content inspired by the latest trends. Viral trend videos appear more in the feeds of larger audiences and hit right on the time to book your event marketing campaign.

Using trendy videos and popular sounds that are viral on TikTok increases view time and may help viewers discover your event page through search. Adding a trending sound can optimize your video and make it relevant to the audience.

For example, TikTok Creative Center allows marketers to find what performs well on TikTok and better engage the audience to make videos go viral.

SOURCE: TikTok

3. Create Engaging Challenges to Encourage User Participation

To amplify user-generated content (UGC) for effective event marketing on TikTok, participate in challenges. It helps you get noticed and gain traction on TikTok while maintaining your brand voice. Encourage UGC by producing video content that includes challenges and can help you attain higher engagement and achieve account growth.

Many TikTok challenges are entertaining but may not be related to your event marketing campaign. Therefore, you can promote your challenge, create fresh content, keep it relevant for your audience, and encourage them to participate.

4. Repurpose Trending Content to Suit Your Event’s Theme

Repurposing trending content means you reuse existing videos to promote virtual events. Slice and dice video content into different formats and add scenes and messages to create relevant TikTok videos.

Here are some ways you can repurpose content for TikTok:

• Use existing videos with different sounds, and add effects.
• Turn your event page into an informational TikTok video.
• Use images from behind the scenes to make light-hearted TikTok collage
• Use Instagram content for new videos

However, you must include clear call-to-actions (CTAs) to invite users to communicate directly. Also, use positive reviews on videos from users for future marketing campaigns.

5. Leverage the Power of Influencer Marketing to Reach New Audiences

Collaborate with influencers to drive a higher engagement rate. As they are known in their niche and have followers that may be interested in your event can help you gain unprecedented reach.

Do your research! Take time to find the perfect influencer for your event campaign, as a creator that doesn’t align with your brand can be an immediate turn-off among the audience. Search for influencer profiles that have an organic audience base and use suitable techniques for event marketing.

Choose influencers that closely align with your event’s purpose to increase your chances of getting a viral video are higher.

For example, you can search for marketing influencers on TikTok. Influencers use the right keywords and hashtags to rank their videos on top.

SOURCE: TikTok

6. Create Authentic and Relatable Content to Build Your Brand’s Reputation

It’s no secret that TikTok can help you build your brand’s reputation online to create visibility for a particular audience. Creating authentic content is one of the elements of successful event branding.

Before you work on your video content, find what your target audience is looking for! Answer queries, deliver value that aligns with your event, and keep it relatable.

Be creative! Make authentic content, pick one key message you want to share, and make an impact. Original content emotionally impacts the viewers, as it has a humanized touch and associates the brand with feelings. TikTok can make your users feel positive and uplifted with vibes that attract them to the brand.

Here’s how you can inspire creativity and spark joy to build your brand’s reputation on TikTok.

• Stay true to your brand values
• Show original content 
• Humanize your content
• Create reliability to build relationship
• Run in-feed ads to boost your content

7. Engage Your Audience in Real Time with Live Event Coverage

TikTok live event coverage allows brands to share more of themselves with viewers in real time. You can truly be your authentic self and develop a genuine connection with the audience, resulting in trust and credibility.

Real time live event videos take much less time to produce, boosting your engagement and interaction. Respond to your viewers on the live chat box, hold a discussion around a specific topic, or give shout-outs to your fans. Start out strong, be spontaneous, and take your viewers behind the scenes process.

8. Optimize Your Content for Discoverability and Reach

As consumer behavior changes, particularly for Gen Z, social media has become more of a search engine. As an event marketer, you must understand how to market an event on TikTok to skyrocket your visibility and build a strong community.

TikTok’s discoverability feature allows you to promote a video showcasing your best compilations, driving traffic to your profile and helping viewers find more videos covering relatable topics. Also, CTAs on the video increase quality leads and turn the target audience into potential leads.

Powerful targeting and practical analytics of TikTok improve the reach to a wider audience. Demographic and location targeting option on TikTok gives greater control to run event marketing campaigns.

9. Manage and Respond to Comments in Real Time to Ensure a Positive User Experience

Real time engagement refers to interactions at the speed the viewers want you to respond and communicate. It is recommended to make yourself more available for your viewers in real time and enhance the efficiency of your marketing campaigns.

Responding to comments in real time boosts the brand experience, increases viewer loyalty, and increases sales funnel velocity to maximum conversion.

It helps marketers nurture relationships, increase customer engagement, and make themselves more available to drive customer loyalty. 

10. Launch a Hashtag Contest to Generate Buzz for your Event

Hashtags can be a great way to promote events and invite people to engage in conversations. Long before your event begins, find the best keywords for your event and use them as a hashtag to generate buzz. You can get potential attendees excited on TikTok by informing them about keynotes, speakers, sessions, sponsors, and other key event highlights.

Make sure your hashtag is relevant, unique, and memorable. It makes your event easy to search, gets collected in one place, and spreads awareness. Make event hashtags short and fun that aligns with the brand and appeal to the attendees.

Most importantly, you can use a hashtag that is tied to an action you want potential attendees to take.

How to do a live event on TikTok?

Here’s how you can maximize your live event on TikTok:

• Open the TikTok app
• Tap the create icon (+) at the bottom
• Select Live from menu
• Add a video title or description
• When you’re ready, tap go live to start 

Does TikTok sponsor events?

Yes, TikTok does sponsor events. Over the years, TikTok has sponsored several high-profile entertainment events. 

Can I use TikTok to live stream my event?

TikTok’s live features are similar to other social media platforms and allow users to connect with their followers in real time. Once you start the event live streaming, followers will receive an update.

Final Words

Integrating TikTok in content marketing events strategy has become imperative, as it cannot be avoided. It is a powerful platform to expand event marketing game plans and retrieve exceptional results. For event marketers, TikTok is an all-in-one solution platform to boost awareness and ticket sales and drive audience engagement.

TikTok is a creative platform to capture the attention of potential attendees and create fun and engaging content to promote ticket sales. With users from all demographics, make it the perfect platform to run successful event marketing campaigns.

If you haven’t used TikTok for event promotions yet, it’s time to level up your game and add TikTok to your event marketing strategy for the best return on investment.