The demand for online courses continues to grow as individuals start to future-proof their skills and seek new opportunities for growth and development.

The global e-learning industry is expected to reach a revenue of $840.11 billion by 2030. Creating and selling online courses is booming, and thousands of people are jumping into this.

Most unsuccessful course creators don’t have an issue attracting traffic; instead, they struggle with their offers.

Like any business, your online course has a target audience that can be found on various digital platforms. To entice your audience to buy your online course, you must inform, entertain, and educate them.

Marketing an online course involves a multifaceted approach that combines strategic planning, creativity, and targeted communication.

Therefore, you need a solid promotion strategy to build awareness and interest in your course. 

In this post, we’ll discuss 20 easy ways to promote your online course and increase enrollment with examples.

20 Effective Ideas to Market Your Online Course in 2024

Whether you’re tapping into the power of social media or leveraging SEO, these easy-to-implement tips are your key to success in the competitive online education market.

1. Turn Leads into Learners With an Engaging Course Website

An engaging course website can effectively nurture leads and convert them into eager learners to enroll in your courses.

Create high-quality, informative content on your website that showcases the value of your course. This could include blog posts, case studies, testimonials, and sample course materials.

Use persuasive language and design elements to encourage visitors to take action. Ensure that your website is easy to navigate, with clear menus and intuitive navigation paths, so visitors can find the information they need quickly and easily.

For example, our client PClub, who offer specialized sales training and courses designed by top sales practitioners to enhance the skills and performance of sales professionals and teams.

Their landing pages are tailored to their niche, making them memorable and unique. This landing page stands out with its attention-grabbing visuals and user-friendly layout.

engaging website
Source: PClub

2. Sell More Online Courses Through Instagram

Over 4.59 billion people worldwide use social media, a number that is expected to increase to almost six billion in 2027.

Social media platforms allow you to market online courses successfully and reach millions of potential students.

For example, Facebook and LinkedIn would be most effective for marketing online courses, while Instagram and Pinterest would be ideal for wellness and health courses.

Conor Harris, a Biomechanics trainer and author, brings over a decade of experience to his online courses.

Conor uses Instagram (among others) to talk to his audience about this, share special-limited time offers, and build his brand/authroity in general.

He also presents a live version of his main program every three months, during which people can interact and engage at a much deeper and more personal level.

social media account of an online trainer

Conor uses Instagram (among others) to talk to his audience about this, share special limited-time offers, and build his brand/authority in general.

He has over 350k followers, many of whom interact and engage quite often in the comment sections. This group can also be (re)targeted with ads!

The online education market is projected to reach US$185.20 billion in 2024.

With the online education market projected to reach US $185.20 billion, now is the perfect time to expand your course offerings.

Ready to scale your online course and reach new heights?

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3. Boost Your Online Course Visibility With SEO

SEO is a powerful method to promote your online course to reach your target audience and attract more students.

With SEO, you can organize your course website so that Google can understand it, make it easier to find content on your site, and improve the quality of traffic that visits your website.

Here are SEO strategies that can help to boost your online course visibility:

  • Optimize website content
  • Improve site speed and user experience.
  • Building quality backlinks

These efforts can lead to higher conversion rates by reaching prospective learners who turn into enrollments.

Here’s an example of an SEO-optimized website with user-centric content: Canada Safety Training, which sells online workplace safety courses.

With the right SEO strategy, their organic revenue has surpassed their paid marketing revenue and continues to grow month over month.

Source: Canada Safety Training

4. Create the Perfect Course Preview Video on YouTube

YouTube has over 2.5 billion global viewers and a larger audience that enjoys the content. 

As a course creator, a YouTube course preview video will help you gain more subscribers and increase course awareness.

A one—or two-minute video about your course will help learners understand what you’ll teach and, most importantly, how you’ll teach it.

Start with a slide showing your course image or branding, explain how the course is designed, telling prospective students why you’re a credible instructor.

Here’s an example of a sneak peek into a course on a YouTube channel, familiarizing prospective with the teaching style and course content and building better relationships before they enroll.

 sneak peek into a course on a YouTube channel

Source: YouTube

5. Self-Publish a Book on Amazon to Drive More Sales

Amazon is by far the most popular online marketplace worldwide, averaging about 4.8 billion visits per month.

Therefore, self-publishing a book on Amazon is a great strategy for course creators to drive more sales and increase their visibility.

As a course creator, publishing a book on Amazon adds credibility and authority as a published author, which can attract more students to their courses. 

Additionally, e-books are valuable marketing tools, providing an additional revenue stream and monetizing your expertise in multiple ways.

If you already have an ebook and a great voice, you can record and submit the audiobook for Amazon’s audible courses.

Here’s an example of an audiobook on the Business Strategy Crash Course, attracting individuals who prefer listening over reading.

Your ebook and compelling narration skills substantially increase the possibilities for reaching and engaging learners.

Amazon's audible courses

Source: Amazon

6. A Free Mini-Course is Your Lead Magnet

A free mini-course serves as your sales page, offering insight into your expertise and the value you provide.

It helps prospective students experience what you offer, building trust and credibility.

It allows you to showcase your teaching style, knowledge, and the benefits of your full course, ultimately motivating leads to enroll in your paid offerings.

For example, Up and Running with JavaScript: Free JavaScript Mini Course by Jonas is an example of how to instantly engage the audience with your course without friction points like registration or login.

Up and Running with JavaScript

Source: YouTube

7. Use Webinars to Create Meaningful Engagement with Prospects

Webinars capture your prospective learner’s attention in a way that isn’t easy, considering all the content competing for their interest.

It is an interactive platform where you can share valuable insights, answer questions, and establish a personal connection.

Your webinar must be like any other great presentation with a narrative flow that follows an introduction, body, and conclusion. 

After your webinar, follow up with your online course link and information in the thank you email, enticing actionable feedback from attendees to become leads.

Here’s an example of a course creator who offers a webinar relevant to the courses offered, providing valuable insights, practical tips, and real-life examples to demonstrate their expertise in the subject matter.

biomechanics webinar

“5 Tips To Help Your Clients Feel 85% Better”

This webinar served as the entry point for new people to come in and extract immediate value from Conor’s teachings through a 45-minute video.

They could then take these teachings and use them right away in their practice and see the benefits almost immediately.

webinar promotion

We supported the webinar by launching targeted paid ads on Facebook, Instagram, Google Search & YouTube. 

This was a major factor in realizing the 125% growth in 2023 and growing the email list size by 200% (and counting).

8. Leverage the Psychology of Discounts to Promote Your Course

People. Love. Discounts.

If people feel they have a fantastic deal in front of them, it will massively increase the likelihood of them converting.

While discounts are important in your pricing strategy, it’s only one part, of course.

Check out what Manno Notermans has to say on the Secrets of Effective Pricing Strategies for Online Course Creators.

discount bundle

Discounts on the course are a win-win strategy. They create a sense of urgency and encourage prospective students to take action quickly.

Discounts also attract those who may have hesitated to buy at full price, making the course more accessible to a wider range of individuals.

Course bundles and package deals at lower prices entice prospective students to invest and try the course.

Moreover, you can also send course discount emails to your email list, announcing upcoming courses.

For example, a bundle course discount offer appeals more to prospective students than purchasing each course separately.

 MusicMatters bundle course discount

Source: MusicMatters

21% Of Businesses Choose to Work With an Independent Digital Marketing Agency in the U.S.

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9. Collect Reviews to Increase Social Proof

How often have you found yourself ready to purchase on Amazon, only to pause when scrolling down to read customer reviews and reconsider your decision?

Your prospective students are very likely to show the same behaviors. Therefore, reviews are a tried-and-tested method of attracting students for a reason.

Leveraging testimonials helps you capture the essence of your course from a student’s point of view, acting as a decision-making tool for prospective students.

course reviews

Here’s a compelling example of student reviews from of one of our clients on their checkout page.

This helps build credibility and trustworthiness right when the students are about to make purchase decision.

Since testimonials provide real-life insights into the student’s journey, inspiring others to enroll and achieve similar success.

testimonial on check out page

10. Guest Blogging for More Traffic & Leads

Guest blogging is one of the most effective techniques that help create a diverse backlinks profile and increase your online course website’s search results.

The more articles that mention your online course, the more people will know about you.

Wherever you share your guest posts, encourage your subscribers and followers to visit, comment, and share via email campaigns or social media posts.

Here’s an example of a guest post within a specific niche that provides information about the topic and incorporates a link to the course, offering readers a pathway to explore the course page.

Fintech review guest post example

Source: Fintech review

11. Strengthen Your Reach with Collaborations that Amplify Results

Collaborations allow course creators to reach new audiences and tap into market segments they may have yet to reach.

It also enhances the credibility of the course, as a recommendation from trusted sources within the niche can boost its perceived value.

Partnering with trusted individuals or brands in your niche can lend authority to your course and make it more appealing to prospective students. 

Leveraging each other’s networks means exposure to a larger pool of prospective students increases conversions cost-effectively.

Shared resources and efforts mean lower marketing costs while maximizing impact.

Here’s an example of online collaboration: two course creators have discussed a topic relevant to their courses.

This collaborative effort demonstrates the power of partnership in sharing knowledge and expertise, driving the attention of prospective students.

How to Create the Go-To Course in Your Niche w/ Jasmine Jonte

Source: YouTube

12. Reach the Targeted Audience With Facebook Ads

Facebook Ads have the potential to reach a large and highly targeted audience.

Whether you’re looking to attract hundreds or thousands of prospective students, Facebook ads provide the flexibility to scale your promotion efforts.

Facebook’s ad platform allows you to target specific demographics, interests, behaviors, and custom audiences.

Setting your budget and bidding strategy allows you to maximize your ad spend to reach the most relevant users.

You can track key metrics such as click-through rates, conversions, and return on ad spend (ROAS), enabling you to optimize your campaigns for maximum effectiveness.

Here’s an example of a client PClub that offers online courses and trainings for the sales teams and individuals.

facebook ad

What did we do?

We clearly identified and addressed P.Club’s target audience, drawing the attention of those in the field interested in improving their sales skills.

The ads address common pain points that they experience, like struggling to hit their quotas; THEY can become able to close deals, earn 6-figure commissions and get into that 1%.

The feeling of dominating the market while others look up to them is very desirable. The feeling of struggling and watching other sellers win big time? Horrible. Strong value propositions and specific benefits are really important.

  • Highlight what makes you unique!
  • Urgency is key in various ways, whether it’s around the offer or ad copy.
  • Always urge readers to click with a clear call to action.
  • Social proof will increase trust and make your offer much more attractive!
  • “Taught by the top 1% of SaaS revenue practitioners” enhances credibility and trustworthiness

Reach 3 billion monthly active users on Facebook.

Stay ahead of the competition by scaling your online course effectively.

Our experts can help you develop a tailored strategy to grow your business and stand out in the crowded online education market.

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13. Drive Signups to Your Course Via Marketplace Platforms

There is no best online course platform for everyone—you must find the one that aligns with your objectives and course audience.

These platforms provide a centralized marketplace where potential students actively seek out educational content, increasing your course’s visibility, especially when utilizing effective online education marketing strategies.

Also, some of the best online course platforms offer built-in marketing tools, such as email campaigns and promotional features, to help boost course exposure.

For example, the Internet of Learning lets course creators upload their courses and sell them on the platform. It’s a free platform that helps you build course awareness.

Source: Internet of Learning

14. Create an Online Community to Bring Existing and Prospective Students Together

Do you know how to advertise an online course through an online community?

Course creators must build a community to develop a sense of belonging and support around their courses by establishing a dedicated space where students can connect, engage, and support each other.

An online community for your course allows students to ask questions, share insights, and discuss course material, creating valuable interactions.

Moreover, satisfied students are more likely to recommend the course to others within the community, leading to organic promotion and increased enrollments.

Here’s an example of an online course community that serves as a place for course updates, announcements, and exclusive content, keeping students engaged and informed.

Source: ScottBaseLessons

15. Integration of QR Codes for Online Course Visibility

QR codes are commonly used to share website links, contact information, or make payments.

By scanning the QR code via smartphones, users can quickly access landing pages, course details, or promotional materials, eliminating the need for manual URL entry.

Course creators can strategically place QR codes on physical materials such as flyers, posters, business cards, or merchandise.

QR code scanning activity can be tracked and analyzed, providing valuable insights into the effectiveness of different marketing channels and campaigns.

For example, the German University of Technology in Oman posted an Instagram post showcasing online course registration via a QR code.

It makes their online course registration process faster and easier for students to enroll.

Source: GUtech

16. Capture the Attention of Students With Visual Appeal on Pinterest

Pinterest is a highly visual platform where users discover and save ideas, making it an ideal space to showcase course content engagingly and appealingly.

With over 463 million monthly active users (MAUs) worldwide, Pinterest invites its users, or Pinners, to express themselves by creating pinboards – a modern-day virtual mood board.

People are watching nearly 1 billion videos on Pinterest every day. Pinterest’s search functionality allows users to discover content based on their interests, making it easier for course creators to target specific demographics and niche audiences.

Create well-organized boards and visually appealing pins, optimize your content for search, and maintain an active and consistent presence to drive traffic to your online course website.

Here’s an example of a pin showcasing new online cooking courses, parking interest, and inviting users to explore and learn more.

Source: Pinterest

17. Get Features on the Best Courses List to Gain Traction

Being recognized as one of the best courses in your niche lends instant credibility to your offering. Prospective students are more likely to trust and enroll in a course endorsed by trusted sources.

Being featured on a best courses list provides powerful social proof. These lists are often widely circulated and promoted, reaching a large audience of prospective students.

Getting listed on Class Central, an online course review site and a trusted resource for learners adds a reputation for the course creator.

Being featured on the platform exposes your course to potential students who trust Class Central’s recommendations.

Class Central, an online course review site

Source: Class Central

18. Show Up First in Search Engine Results Page with Google Ads

Google Ads allows your course to appear at the top of search results for specific keywords related to your course topic.

Ads displayed at the top of search results tend to receive higher click-through rates (CTRs) than organic listings. 

With Google Ads, you can target your ads to specific demographics, interests, and behaviors, ensuring that your course is seen by users most likely to be interested in enrolling.

For example, if you search for the ‘best online Banjo course,’ you can see sponsored Google Ads displayed at the top of the search results.

These ads are from course creators who have used Google Ads to promote their Banjo courses.

19. Engage Prospective Students With Content Marketing

Engaging prospective students with content marketing involves creating and sharing valuable, relevant, and educational content to attract, engage, and convert them into enrolled students.

You can build trust and establish your authority in the field by consistently delivering high-quality content that resonates with your audience.

For example, Emily Regan, the creator of the Unicorn Digital Marketing Course, constantly shares new insights, trends, and relevant information via blogs for prospective students, keeping them engaged.

Emily Regan, the creator of the Unicorn Digital Marketing Course,

Source: Emilyreaganpr

20. Captivate Your Audience With Compelling Posts

Create engaging and attention-grabbing content on social media platforms to capture the interest of your audience. 

This approach involves creating posts that resonate with your followers, such as informative content, eye-catching visuals, thought-provoking questions, or behind-the-scenes glimpses into your course creation process.

For example, Yik Chan is an eCommerce and Forex Coach, a course creator who shares exciting content on Instagram for the audience, promoting courses and related niches.

 Yik Chan is an eCommerce and Forex Coach

Source: Instagram

Frequently Asked Questions:

How do you generate leads for online courses?

While there a literally dozens of ways you can generate leads for your online course, here are 11 sure-shot online course lead generations strategies that work:

1. Run surveys to find out what your potential students look for in a course

2. Google Ads for quick results.

3. Utilize social channels to promote your course

4. Use different content forms to create your course

5. Run email marketing campaigns

6. Offer a mini-course for free

7. Find your course’s unique selling point

8. Keep tabs on your competitors

9. Use a free course hosting platform to promote your course

10. Offers early bird discounts and promotional deals

11. Create and engage with your community of loyal students

12. Build sales funnel for online courses

How can I add value to my online course?

1. Keep on updating your content with new information

2. Host a Q&A session with your students

3. Provide live consultation

4. Create a community of loyal and enthusiastic students

5. Keep the production quality of your courses top notch

6. Value your student’s feedback

7. Keep measuring the performance of online courses

How do you convince students to take online classes?

1. Explain the outcome of your course (Be clear)

2. Create a social media presence (Engage with your audience)

3. Offer special discounts to new students

4. Offer referral perks to existing students

5. Leverage social media marketing

6. Collaborate with guest instructors who have a strong social media presence

7. Offer something of value for free (ebook, template, etc)

What are the smart online course marketing strategies?

You must create a well-thought-out marketing strategy for selling online courses. Here are some smart marketing strategies you must implement.

  1. Create a Fully Optimized Online Course Website
  2. Establish Yourself As An Authority With a Content Marketing Strategy
  3. Integrate an SEO Strategy to Extend the Reach
  4. Use Lead Magnets to Generate Leads for Your Course
  5. Nurture Course Leads Through Email Marketing


Promoting online courses means leveraging multiple channels to reach as many people as possible. With the right message and consistency, your online course will draw prospective students faster than you think.

Understanding these strategies is crucial whether you’re a solo instructor or working with an online course promotion agency.

Now that you know how to promote an online course, choose the ones that best fit your needs and target audience.