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13 Easy Ways To Promote An Online Course in 2021

13 Easy Ways To Promote An Online Course in 2021

Like all businesses, your online course also has an active audience on a certain digital platform. With digital marketing, you can build, scale-up, and sustain your brand across all such relevant digital channels. 

Having realized the value of sustainable marketing and advertising, businesses are making use of digital marketing by investing heavily in it. Digital marketing transcends the traditional marketing strategies and has become so much more than simple awareness and targeted advertising. Individuals and companies alike have identified its significance in today’s world and are using these tools to connect with their audience. The same can be said when looking for ideas on promoting online courses. 

Every business is dependent on an online presence, customer testimonials, and reviews if it has the slightest chance of survival. In fact, it is unthinkable for today’s generation to commit to something without learning about its reputation through various social platforms. 

13 Stunning Ideas to Promote Your Course Online in 2021

So now that you have an online course and have finessed it into something that the world can benefit from, what’s the next step? 

How do you get people interested enough to sign up for it? Here are some marketing strategies for your online course that will help you hit the ground running.

1. Harness the Power of Social Media for Promoting Your Course 

marketing strategies for online course

Social media is the most powerful tool in your digital marketing arsenal. Regardless of which platform you choose, the announcement of your course should start early on with bits of information that reels in the audience once it is launched. As your social media following grows, try to deliver meaningful content that gets your target audience in the door. Sometimes that content may have to come from someone other than you. 

Being consistent is the secret to successful social media marketing for online courses. Your audience will become habitual of regularly checking in for new content. Once you introduce your online course, you will already have an engaged user base at your disposal. 

It is quite easy and free to create a community on Facebook or Instagram. As people start exploring your group, they will talk with their network about your class, so these two platforms are quite popular with teachers. 

2. Become a Podcast Guest for Course Promotion

The importance of guest posting cannot be overlooked, especially when working on SEO to market a product. The same can be done for your online course. Reach out to popular podcasts and ask if you can offer some free help. 

Since you have designed an online course, it is apparent that you have credibility in your field and you hold expertise in the relevant niche. Look for an opportunity to provide quality content for others in your field. This is a win-win situation: you get to do free promotion of your online course and they get free content for their audience. 

Podcast for Course Promotion

Source: www.torontopodcaststudio.com

3. Create a Promotional Video on YouTube

With 30 million people visiting the site every day, YouTube has become the second largest search engine. Users look to YouTube for fun, information, and learning. Some of these users will fall into the category of your ideal students through whom your digital marketing efforts will bear fruit. 

Create a promotional video that is designed for your course, which will not only promote your course and engage with your potential students in the future. 

how to promote a course on youtube

Source: www.onlinecoursehow.com

4. Publish the Course Through a Book on Amazon (Amazon Kindle)

Access to a book on any electronic device has revolutionized the eLearning process apart from the literary aspect. Creating an eBook for your online course is a powerful tool that will support your course. 

The cost and accessibility of the eBook make it a worthwhile investment. The price is low since there is no cost of paper, printing, shipping, storage, and other logistics involved in marketing a tangible product. And on top of it, using Amazon to promote your course is the best way to drive quick traffic to your course.

Creating and selling one will cost you almost nothing, whereas it can boost sales for your online course. Digital readers find this facility exceptional, and the major benefit of promoting your course is definitely one for the books! 

Publish a Course Through a Book on Amazon

Source: www.amazon.com

5. Create a Free Mini-Course to Give an Overview of the Full Course 

This strategy requires some effort, but it is well worth it. A free mini-course offers a teaser of sorts for the course you’re offering. Your product offers knowledge, which means that students can learn fast and return it before the trial period expires. So this doesn’t bode well. But a free mini-course basically accomplishes the same thing but a lot more responsibly for marketing online classes. 

The students will get a glimpse of what you’re offering while figuring out how deep your topic runs. When planned in the right way, your mini-course will inform the students about how little knowledge they have of your niche, and from there, selling the entire course will be a breeze.

Create a Free Mini-Course

Source: www.lyndseyhookway.com

6. Conduct a Live Webinar

Running a regular webinar means you don’t have to look for new content every time. This is an awesome option for those who are not interested in podcasts. A webinar usually runs for 45-60 minutes with an organized structure. 

All you have to do is nail your webinar script and then ride that wave for a long time coming. You can always give it a tuning over time, making it more valuable. For your online course, you need to cover the topic broadly and touch on pain points by delivering a call to action near the end. You can even run ads to your webinar and witness how fast your course starts selling. 

Conduct a Live Webinar

Source: www.capterra.co.uk

7. Offer Discounts on Your Course 

Apart from being an effective marketing tactic, offering a discount on your online course accomplishes two more things:

  • Generation of tangible revenue 
  • It sets up a system where you can gather feedback and testimonials 

These critical components are able to determine the success of your online course early on. The money earned from this strategy can be put to good use while learning how to market your online course. 

You can offer discounts to consumers who sign up during your pre-launch phase. Getting students enrolled during this phase helps with gathering testimonials that can be used to convert skeptics. 

Offer Discounts on Your Course 

Source: www.vladan.fr

8. Get Reviews From Your Existing Students 

Most internet users trust third-party reviews since they cannot be changed or hidden. Register your course on review platforms (Trustpilot, LinkedIn learning) and get your existing students to review your course. 

Don’t expect glowing reviews all the way and consider a negative one as a chance for improvement. Find an amicable solution to handle any negative review. This can be done by reacting promptly, offering apologies, and expressing empathy combined with some offer or compensation. 

All the feedback received should be used to make the learning process more pleasurable for all future students. 

9. Take Part in Guest Blogging 

Guest blogs are underestimated when wondering how to promote your online course. Typically you will be writing an article that will be published by someone else. The goal here is to get more eyes on your product, so this free content creation is worth it. 

You can usually get to link two or more places, such as your social media handles, blogs, and sales page. You can communicate with the publisher’s audience in the comments section and nurture relationships of your own. This creates awareness of your product to audiences that may have been unreachable on your own. 

Take Part in Guest Blogging 

10. Collaborate with Other Online Instructors

This is where who you know will come in handy instead of what you know. Reach out to other professionals in your field who can help you promote your course. They can become customers and offer feedback on your course or give a shout-out on their social platform that reaches their entire following. 

This can lead to future collaboration with other non-competing experts in your field that can aid any further course that you design. Putting aside any prospects, influencers in your niche can provide you with a unique way to advertise your course. 

Collaborate with Online Instructors

Source: blackboard.com

11. Promote Your Course Through Online Advertisements Using Google Ads and Facebook Ads 

You know what they say ‘it takes money to make money, and promoting an online course is no exception. Running paid ads is an effective way to advertise your course, whose expanse depends on your budget, of course. A small $10 ad on Facebook goes a long way in boosting sales. Other benefits of using Google Ads or Facebook ads include:

  • Easy to track the success
  • Faster results 
  • Extremely targeted to your audience 

The success of your paid ad campaign is dependent on how well you have researched your preferred platform. Make sure your audience is a regular on your chosen medium so that your investment doesn’t go to waste. 

Promote Your Course Through Online Advertisements

Source: momentum3growth.com

12. Offer Commissions to Publishers to Review Your Course

Many platforms can give you much-awaited reviews for your online course when you offer them a commission. This strategy to market your online course will drive sales and generate revenue by the droves. 

Not only does the publisher earn, but you get to create awareness about your online course. For each sale that is made via the publisher, they get a commission. That is a small price to pay for the many consumers you will gather within a short span of time. 

This is an affiliate form of marketing for your online course, which is a win-win for both the advertiser and the publisher.

Offer Commissions to Publishers to Review Your Course

Source: www.epitrove.com

13. Write a Press release

Spreading the word is the objective once your online course is completed and ready for launch. A press release is the ultimate way to do that. You get information out that can be used by journalists.

This way, you get your target audience interested by making writers write about your online course. Make your press release enticing so that it stands out from the hundreds of news articles being read on a particular day. 

BONUS: Hire an Online Course Promotion Agency

If all of the above does and don’ts sound too much, then a simple solution is to hire an online course promotion agency. They have all the necessary skills, technology, and human resources to tackle the ins and outs of digital marketing. 

By hiring experts, you can focus on other aspects of your business while they are responsible for bringing in prospective clients. The plan should be detailed on your requirement, but once that is hashed out, you can relax and reap the rewards of the far-reaching tentacles of the digital world. 

Think Orion provides customized consultation for online course promotion, so that you can focus on content and students while we focus on scaling your business. 

 How to Sell Course Online Using Course Platforms

A crucial aspect of how to promote an online course is looking for a suitable platform to sell your online course. There are numerous avenues for this purpose, but it can be confusing to choose the right one, so we have narrowed down your choices.

  1. Teachable: as one of the first platforms of its kind, Teachable remains popular to this day with online course developers. You are in control of your course, branding, student data, and pricing. The price range starts from $39 per month and includes unlimited courses and students. 
  2. Udemy: the motto at Udemy is to make education available to all, and they’re doing a pretty good job of it. The platform makes it easy to assemble content like PDF documents, PPP slides, and YouTube videos into a holistic and coherent experience. You can use in-built tools to promote your course and then publish it in the Udemy marketplace. 
  3. Podia: build your own store for all your digital content with Podia. You can create courses, membership sites, and digital downloads as part of a single digital storefront.  The storefront templates are similar, which is good if you’re overwhelmed with too many options. You can publish your online course immediately or opt for pre-launch to create an email list. 
  4. Skillshare: you can use Skillshare to create courses with video lessons and class projects. The classes are pre-recorded and usually 10-15 minutes long, broken into shorter versions. After enrollment of more than 25 students in your course, you can participate in its Partner Program and earn money. 
  5. Uscreen: if you’re looking for everything to organize, brand, publish, monetize and upload your videos, then your search is over with Uscreen. Once you have your videos uploaded, then you can launch your branded apps without any coding skills. Uscreen also offers live HD streaming and other tools that help you develop a community of your own. 


Your online course is the real hero here, and when used in tangent with all the marketing strategies highlighted in this guide, it is bound to become a superstar. Promoting an online course after putting in all the hours of creation, can be daunting, but it is all automated from there on out once you know the ropes. So build yourself an online course while filling in the gap with valuable and meaningful content. Then market it to make it work for you!

Manno Notermans

Manno is a wanderer of the world looking to make an impact and change the world for the better. He has over 10 years of experience working in various marketing positions. Manno’s main focus the past few years has been accelerating the growth of businesses, increasing revenue, and profit with out-of-box creative ideas and implementations.