Once you’ve created a course, the next step is identifying the right platform to promote your course.

Social media platforms like Facebook, LinkedIn, Reddit, Twitter, and Instagram allow you to reach millions of prospective students.

And if you are not using them already, it’s time to reconsider. 

To drive engagement, you need a social media strategy with valuable content and promotional activity.

However, every platform has its special features and audience. They each give you a different way to reach people who want to learn from you.

To know how to promote online courses on social media, we’ve compiled 8 actionable strategies that you can implement and drive results.

The importance of social media course promotion cannot be overstated. Some of the benefits you’ll receive are:

  • Grow your online course awareness
  • Increase online traffic to your website
  • Promote your course to a wider audience
  • Boost lead for online course sales
  • Drive data from analytical insight

Key Statistics for Social Media Promotion

  • Generation Z video consumers in the United States spend approximately 29.3% of their time engaging with video formats on YouTube.
  • By 2024, adults in the U.S. will spend an average of 58 minutes daily on the social short-video platform.
  • Instagram has over 2 billion monthly active users worldwide, making it an ideal platform for reaching a wide audience.
  • Facebook is the platform with the largest amount of time spent daily, 33 minutes per day on average, providing ample opportunities for engagement with online course promotions.According to stats, 60% of marketers from Germany, the United Kingdom, and the United States reveal that influencer marketing has a better return on investment (ROI) than traditional advertising.

8 Actionable Social Media Marketing Strategy to Promote Online Courses

Selling an online course is a challenging feat as the social media platforms grow.

There are many ways to approach this. However, we’ve curated a list of 8 actionable social media marketing strategies from which you can benefit.

1. Leverage Facebook Ads to Reach Target Audience

If you want to reach more people on social media, you can use Facebook Ads.

These ads appear on people’s Facebook feeds and pages. But to be even more effective, you can use retargeting ads.

Retargeting ads are special because they target prospective who have visited your website.

So, if someone has already checked out your course but has yet to buy it, these ads remind them about it. This way, you’re showing up to people who already know about your course.

Here’s an example of a Facebook ad targeting parents who want to enroll their children in an online piano lesson.

Parents who see the ads more than once are more likely to buy this course.

Facebook ad targeting parents

Source: Facebook

2. Use Storytelling to Promote Your Course on YouTube

Storytelling is an essential part of the content marketing strategy for online courses.

Do you know how to promote courses to students through storytelling?

Storytelling is a more interactive way to convey your message narratively on YouTube. It’s more appealing and interactive and allows you to inspire your audience.

Ensure that each part of the video drives the story forward.

Here are some tips to create compelling stories for online course promotion:

  • Know who your story is for 
  • Include a narrative in your captions 
  • Connect with your audience
  • Utilise visual storytelling 
  • Tell your story

So, how to promote courses on social media using storytelling?

For example, an author, professor, neuroscientist, and empathy warrior, Lisa Genova, conducts online courses.

Through storytelling, she promotes her niche topic for online classes through the YouTube TED platform, reaching millions of viewers worldwide.

Lisa Genova, conducts online courses.

Source: YouTube

3. Reach Your Target Audience & Drive Engagement on Instagram

With roughly one billion monthly active users, Instagram is one of the most popular social networks worldwide.

Make relevant, useful posts that resonate with your audience. Instagram stories are, for short, fun updates that disappear after 24 hours. 

IGTV is for longer videos where you can dive deeper into your course topics.

Moreover, Instagram has different ads, such as photos, videos, carousels, and story ads.

The Instagram ad platform can be used to: 

  • Drive target audience to your online course
  • Grow your brand’s awareness by driving prospectives to your site 
  • Grow your following so you can do organic promotions

For example, through engaging stories and posts, Emily Reagan showcased her Digital Marketing Assistant course on Instagram.

With strategic scheduling and targeted ads, she effectively maximized visibility and enrollments, leveraging the platform’s features and advertising options.

Emily Reagan showcased her Digital Marketing Assistant course on Instagram.

Source: Instagram

4. Generate Leads for Your Online Course Via Pinterest

Pinterest is a social media platform that focuses on visuals and image sharing.

Unlike Instagram, Pinterest users can click through to visit live links.

To generate leads for your online course on Pinterest, create eye-catching pins that showcase your course content.

Use keywords and descriptions to optimize visibility. Engage with your audience by sharing valuable content related to your course topics.

Utilize Pinterest ads to reach a broader audience and drive traffic to your course landing page.

Pro-tip: If your online course primarily targets women, Pinterest is the perfect platform for you, as they make up 76% of its user base.

Here’s an example of Om Sai Cooking Classes, where the instructor shares visually appealing pins featuring cooking tips, recipes, and course highlights.

It also includes a link to the course website to encourage prospective students.

Om Sai Cooking Classes

Source: Pinterest

5. Engage With Prospective Students Via Twitter Polls

Everyone loves to share their opinion on Twitter.

Therefore, Twitter polls are a really a powerful tool because they are easy to use and allows you to ask your audience a question to find out what they think, want, or are doing.

Your poll can run for as little as 5 mins or as long as 7 days.

For example, a Twitter can help you uncover opportunities to create course content that address their specific pain points.

You may try running a poll asking them what about a course they have completed or not, and gain insights into what the target audience thinks about it.

Twitter online courses polls

6. Be Authentic and Real With Course Promotion on TikTok

As TikTok gains popularity compared to other social media platforms, Gen Z TikTok users are 1.2x more likely than other platform users to DM a brand after buying a product.

After viewing an ad TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product.

This engagement translates into an attentive audience willing to explore educational content, making TikTok an ideal platform to promote online courses.

You must leverage this format to share compelling snippets of course content, sparking interest and prompting viewers to seek further information.

Here are different ways TikTok allows for more engagement:

  • Comments
  • Go live
  • Reposts
  • Duets
  • Stitches
  • Mentions
  • Direct messaging

Moreover, you can  also share the achievements of your students and their before-and-after transformation after completing your online course.

For example, Emily Reagan, digital marketing assistant course creator, effectively utilizes her TikTok profile to provide valuable content to her audience.

Through a combination of insightful tips, updates on her courses, and industry knowledge, she establishes herself as a knowledgeable authority in her field.

This consistent sharing of valuable information helps to build trust and credibility with her audience, driving interest and enrollment in her online courses.

Emily Reagan, digital marketing assistant course creator Promotion on TikTok

Source: TikTok

7. Build Connections & Collaborate For Course Promotion on LinkedIn

LinkedIn is more than a social media platform.

LinkedIn’s user base is truly global, with members from 200 countries and regions worldwide. It gives you the chance to reach a broader audience and build useful network connections.

Reach out to professionals who may benefit from your course via direct messages or connection requests.

Personalize your messages to highlight the value of your course and how it can help them achieve their professional goals.

Most importantly, collaborate with other professionals or influencers in your industry to expand your course’s reach. 

Here’s an example of Michael Brook, a leading course expert, coach, and trainer who has established a robust personal profile on LinkedIn to promote the online course platform.

Michael Brook linkedin profile

8. Drive Traffic From Active Communities on Reddit

Research and identify subreddits (specific topic-based communities) related to your course subject matter. 

Establish yourself as a knowledgeable and helpful member of the community.

Share valuable content related to your course topic by posting informative articles, tutorials, or engaging discussions.

However, avoid overly promotional content and focus on providing genuine value to the community.

Participate in discussions within relevant subreddits by offering insightful comments and answering questions related to your course subject.

You can conduct Ask Me Anything (AMA) session in relevant subreddits where course instructor is answering questions about course, expertise, and related topics. 

For example, the course creator here is promoting the Software Engineering Bootcamp that has been launched on YouTube. It will help him gather audience for the course, and drive traffic.

Software Engineering Bootcamp community

Source: Reddit

Frequently Asked Questions:

What are some common mistakes to avoid in online course promotion?

5 common mistakes to avoid in online course promotion:

  1. Not conducting market research
  2. Overlooking niche
  3. Not building an audience
  4. Pricing too low
  5. Not testing everything

How long does it take to see results from social media promotion?

If you are consistent with social media promotion, showing results should take 3 to 9 months. It may require more time and effort for a new brand than an established one.

Should I focus on organic reach or paid advertising?

Both organic and paid advertising should not be divided into silos but integrated for better results. Organic reach helps you build trust and relationships with your customers, while paid ads allow you to reach a larger audience and drive quality leads.

Final Words

Promoting your course effectively is key to achieving your goals, but it’s important to remember that there’s no one-size-fits-all approach

Actionable strategies help create a cohesive social media promotion strategy for your online course.

Remember to stay proactive and adaptable, continually refining your approach based on feedback and analytics.

If you need further assistance optimizing your promotion strategy, consider reaching out to an expert online course promotion agency for tailored guidance.

Now that you know how to promote online courses on social media, these strategies can successfully sell more courses and reach your target audience effectively.