Online video consumption continues to grow, and it’s no secret that the market for online courses is enormous. The video-on-demand market worldwide is projected to reach a revenue of US$159.90 billion by 2023.
Video is quickly becoming the standard e-learning format.
But what is a video course?
A video course is an educational program delivered through video, typically accessible online. It covers a specific topic or skill, providing structured lessons for learners to watch and learn from.
If you are an edupreneur, selling video courses online is quite profitable. Let’s say you’ve already created an online course; how do you sell video courses online?
In this blog, we will take you through all the steps of selling video courses so you can monetize your skills.
- Planning Your Video Course
- Creating High-Quality Video Content
- Platform Selection
- Marketing and Promotion
- Providing Exceptional Customer Support
- Optimizing for Search Engines
- Building a Community
- Legal Considerations
1. Planning Your Video Course
First and foremost, before you start selling video tutorials online, you need to plan your video course.
But do you know how to plan your video course content so prospective students can understand what they will be learning? Follow these steps to plan your video course.
Identifying your niche
Define your target audience and subject matter, ensuring your course meets specific needs within a niche market, optimizing relevance and engagement.
Setting learning objectives
Clearly articulate what students will achieve, ensuring objectives align with your niche and guide content creation for a focused and practical course.
Structuring course content
Organize information logically, creating a cohesive flow that aids comprehension. Use modules, lessons, and assessments to enhance learning progression, promoting a seamless educational experience.
Choosing the correct format and length
Select a format (video lectures, quizzes, etc.) that aligns with your content and audience preferences. Optimize video length for engagement, balancing depth and brevity for effective learning.
2. Creating High-Quality Video Content
Every niche has an audience, from online cooking classes to digital marketing masterclasses. When you are learning how to sell video courses online, you must know how to create them.
You must create high-quality video content depending on the goals, course topic, budget, and available resources. High-quality course videos enhance credibility, communicate professionalism, and deliver a positive learning experience for prospective students.
Selecting equipment and software
Choose professional-grade tools based on your content needs, ensuring high-resolution video and clear audio for a polished, engaging course production.
Scripting and storyboarding
Craft a well-structured script and storyboard to guide the content flow, ensuring a straightforward narrative that enhances viewer comprehension and engagement in your educational video course.
Filming and editing techniques
Employ practical filming and editing techniques to enhance visual appeal and maintain viewer interest, combining seamless transitions and engaging visuals for a polished and professional course.
Ensuring audio and visual clarity
Prioritize clear audio and visuals to minimize distractions, ensuring an optimal learning experience. Invest in quality equipment and utilize effective editing techniques for maximum clarity in your educational videos.
3. Platform Selection
When you plan to sell video courses online, consider the platform. Online video course platforms offer convenience and exposure. Online platforms help you access an existing student base, which makes selling online courses easier.
When choosing the right platform to sell online video courses, consider these elements:
- Cloud-based architecture
- Easy-to-use navigation
- Secured and centralized platform
- Collaborative learning
Evaluate platform features like customization, analytics, and fee structures to align with your course needs and goals. Choose a platform that balances functionality and cost-effectiveness for optimal results.
Each platform offers different payment options and revenue-sharing models, such as transaction fees, subscription models, or one-time payments, to maximize your income while meeting audience preferences.
Building Your Website vs. Using Existing Platforms
You have two options to sell your online video courses:
- Your website
- An existing platform
Creating a website provides complete control over design, branding, and content. It offers flexibility for customization and direct ownership of user data. The drawback includes time, technical skills, and ongoing maintenance.
Leveraging existing platforms like Udemy, Coursera, or Teachable helps you gain access to a broader student base. Intuitive systems, precise controls, and meaningful support offered by these platforms enhance the experience for course creators and students.
4. Marketing and Promotion
Creating an online course is just half of the puzzle. The other half is marketing and promotion.
You must sell video tutorials online to the right target audience using the proper marketing channels and platforms. Marketing can help you grow your online presence, but it can also improve enrollment rates.
So, whether you’re an experienced course creator or are looking to launch your first online video course, consider the following marketing and promotion tactics.
Create Your Website
Consider creating a website to showcase your video content. Optimize it for search engines, provide clear course information, and enable easy enrollment. A well-designed site establishes credibility among prospective students. Add an opt-in form to promote your course on your website.
You can advertise and promote your course on Google Ads. Google Ads will appear whenever people search for keywords related to your online video course topic. You must create a Google Adwords account, set your goals, location, and budget, and create your ad message.
Promote your online video course on different social media platforms. Leverage social platforms like Facebook, Instagram, and Twitter to promote your video course.
Share engaging content, including snippets, testimonials, and behind-the-scenes footage. Utilize paid advertising options to target specific demographics, fostering community engagement and driving enrollment.
Develop a segmented email list and craft personalized, informative content. Use enticing subject lines and clear call-to-action to encourage click-throughs. Monitor campaign analytics to refine strategies and nurture leads effectively.
Coupons and discounts are a great way to attract prospective students. Create a sense of urgency and exclusivity to drive immediate enrollment by offering promotional discounts.
5. Providing Exceptional Support
Exceptional customer service goes beyond meeting basic needs. As an online video course seller, you must deliver customer support on time, exceed their expectations, and achieve satisfaction.
As a course creator, you must ensure appropriate technical support is available for students around the clock. To achieve this, you must consider doing the following:
- Establish clear communication channels – To whom can you connect when faced with online video course content issues?
- Handling queries and technical Issues – To whom can students contact for technical difficulties or related issues?
- Collecting and implementing feedback – As part of exceptional support, collect and analyze feedback from the students and try to make appropriate adjustments.
6. Optimizing for Search Engines
Do you know how to sell educational videos online by implementing SEO techniques? It is excellent to trick people into visiting your website or platform where your online video courses are available.
SEO refers to optimizing your course website’s quantity and quality of traffic from a search engine’s result page. When done correctly, SEO brings passive traffic to your online video course directly from SERPs. Simply put, Google ranks content optimized with relevant keywords and SEO practices.
Creating Relevant and Keyword-Rich Descriptions
Proper keyword research is the foundation of optimizing your online video course for search engines. You need to find relevant keywords for your course and add them to your course description.
For example, don’t target piano video courses; instead, go for ‘online piano video courses.’ First, focus on the low-volume keywords and slowly drive the optimization with more extensive head terms.
Leveraging Blog Content to Drive Traffic
Another great way to sell online video courses is to leverage the power of blogging. Create valuable blogs for your target audience that are useful enough to be searched by the user.
To bring out the results, write for intent, not keywords related to your course, and use them in URLs, page titles, meta descriptions, and throughout the page content.
7. Building a Community
With thousands of online video courses, you need to stand out. It can be achieved by building an online community for your course.
Community building refers to a group of individuals who share a common interest, goal, or purpose and interact with each other via different digital platforms such as social media, online discussion forums, and webinars.
Building Communities on Social Media
As we explore social media for building a community, Facebook Groups are a great place to start. Here, you can create a private space to interact with existing and prospective students, share course updates, promote additional courses, and provide dedicated support.
As a course creator, you can create your community website or use established discussion forums like Reddit or Discourse to build an online community for your course. These forums allow for more structured discussion and organization of topics.
Hosting Webinars and Live Sessions
Webinar, have you heard of it? It is one of the most powerful tools that allows you to connect with your prospective students one-on-one.
Webinars and live sessions will allow your students to communicate, ask questions, and clear their doubts regarding the online video course. Webinars are an effective marketing funnel to turn prospects into leads.
8. Legal Considerations
Online courses are a great source of income. To sell training videos online, you must follow all the rules and policies businesses operate under to avoid getting in trouble.
Some of the key legal considerations:
Building an online video course takes a lot of effort. Make sure to sell your online course correctly to reach the target audience and make a stable income.
Focus on building a solid brand, choosing the right platform, and marketing tactics that target the right audience. Remember, you need to improve the quality of your course content continuously.
Now that you know how to sell video courses online remember that you need to continuously work on your sales strategy and refine it based on the results.