Is HYROS Worth the Hype? A Comprehensive Review and Analysis

Getting precise sales data and understanding the impact of our marketing efforts in today’s digital landscape can be a real challenge.

Platforms like Google and Facebook often give us incomplete or misleading information, leaving us in the dark about how effective our campaigns are. This attribution problem really hampers our decision-making and our ability to optimize our marketing strategies.

I often encounter missed sales data when running campaigns for my high-priority clients, and it is frustrating, to say the least. In my quest to find a solution that could help ease the tedious work of manual tracking, I scoured the internet until I came across HYROS.

Formerly known as Market Hero, HYROS is a user-friendly marketing analytics platform designed for businesses heavily invested in digital advertising. It aims to bridge the gap between ad spend and reliable data analysis.

With HYROS’s ad attribution functionality, markets can identify which ads truly drive sales, gaining valuable insights into their marketing efforts. Additionally, HYROS provides email tracking capabilities to measure email campaigns’ impact and return on investment.

While brands such as Impact Theory and ClickFunnels have already embraced HYROS, the question remains: Is it the right choice for you?

Well, let me take you on a tour to explore the features, benefits, and real-world applications of HYROS in this review. By the end, you should be able to decide whether this industry-labeled game-changer tool is right for you.

1. Understanding HYROS Technology

As with every new tool leveraging AI these days, HYROS is a cutting-edge technology powered by artificial intelligence and machine learning that is transforming how businesses analyze and utilize data. 

On paper, this powerful tool provides businesses with a comprehensive suite of features designed to maximize return on investment and drive significant improvements to the bottom line.

Having worked with renowned clients like Marriott, Avado, Evenant, and others at Think Orion, I understand the critical importance of tracking ads and identifying areas for improvement. As a result, I had the opportunity to personally test HYROS, ensuring that you gain valuable insights without the need for trial and error.

With that said, let’s delve into two essential aspects of HYROS: its advanced tracking capabilities and seamless integration with marketing channels.

1. Explanation of HYROS’ Advanced Tracking Capabilities

As I explored HYROS’ array of features, I was intrigued by its advanced tracking capabilities that provide businesses with valuable insights. 

Let’s take a closer look at how HYROS revolutionizes ad tracking, email engagement, and call monitoring, enabling businesses to make data-driven decisions.

Precise Ad Tracking for Informed Decision Making

HYROS goes beyond traditional ad platforms by uploading comprehensive tracking information, allowing for more effective customer targeting. 

Unlike Facebook and Google, HYROS provides the necessary data for ad platforms to quickly learn and improve their targeting abilities. 

Here’s a screenshot of a campaign I tracked that shows the difference in sales tracked by Facebook Ads and HYROS:

Furthermore, HYROS seamlessly integrates with popular marketing automation and analytics tools like Google Analytics and Hubspot, offering businesses valuable insights into campaign performance and customer behavior.

Understanding Email Engagement for Optimal Results

Setting up email tracking with HYROS is quick and easy. It seamlessly integrates with any mail tool, allowing businesses to track every email effectively. By adding HYROS’ parameter to email links, businesses can fully track the engagement and conversions generated from each email. This level of tracking precision enables businesses to analyze the return on investment (ROI) of their email marketing efforts and make informed decisions to optimize their campaigns, enhance the customer experience, and increase brand awareness.

Accurate and Long-Term Ad Tracking

HYROS excels in accurate ad tracking, even in the face of challenges posed by the iOS 14 update. Unlike Facebook Pixel, which may have limitations in accuracy, HYROS offers precise data measurement. 

It tracks conversions over the long term, allowing businesses to understand the entire customer journey from the initial click to the final conversion. 

With HYROS, businesses can compare results from multiple platforms, optimize their campaigns, and make data-driven decisions to drive better results and maximize ROI.

Insightful Call Monitoring for Enhanced Sales Performance

Personalized interactions are crucial for closing high-ticket sales, and HYROS understands the importance of call tracking. 

By integrating with scheduling software and utilizing a watcher code, HYROS effectively tracks and analyzes calls. This feature provides valuable insights into the impact of sales calls, helps optimize call funnels, and offers a comprehensive view of the customer journey. 

After testing HYROS for a solid 1-month, I can definitely say it fine-tunes my sales approach, improve conversions, and cultivate stronger customer relationships.

2. How HYROS Integrates With Different Marketing Channels

When it comes to integration, HYROS offers a wide array of options to connect with various marketing channels and tools seamlessly.

With HYROS, you can integrate with popular platforms such as Facebook Ads, Stripe, Zapier, Shopify, ClickFunnels, Scheduleonce, etc.

To facilitate smooth integration, HYROS provides unique “watcher scripts” for each user. These scripts need to be installed across different websites and key marketing touchpoints. 

And the best part, you don’t have to be a programmer to install the script. 

By integrating with landing page tools, checkout systems, payment processors, phone numbers, IP addresses, cookies, and more, HYROS captures comprehensive data that helps businesses understand their marketing performance.

Additionally, HYROS offers seamless integration with popular email marketing tools. Setting it up is a breeze, allowing businesses to have a 360-degree view of their email marketing campaigns. 

2. HYROS Setup and Implementation

HYROS offers extensive customization options to generate precise metrics that can effectively maximize ROI by reducing ad spend.

Moreover, based on my personal testing, I found that integrating HYROS with popular marketing tools and customizing it to align with specific business goals is remarkably straightforward.

1. Integration Process With Popular Marketing Tools

HYROS takes integration to a whole new level, partnering with the top players in the digital marketing world. 

When you explore the “All Integrations” tab within HYROS, you’ll discover the true power of this tool. It seamlessly integrates with a wide range of platforms, including Facebook, ManyChat, Snapchat, Madgicx, Google, TikTok, and LinkedIn. 

And like I mentioned earlier, integrating HYROS with marketing tools like Twitter Ads is easy and takes only a few minutes (if you have everything handy).

Don’t believe me, let me show you…

To integrate your Twitter sources with HYROS, follow these simple steps:

• Configure and draft your desired campaign and ad group in the Twitter Ad Manager. Remember not to publish it immediately, as you will need to add the necessary tracking parameters later.

• Locate the drafted ad group in the Ad Manager to find its unique ad group ID. This ID will be used to generate the tracking parameters and identify the traffic originating from the advertised Tweet.

• Append the ad group ID to the end of the tracking parameter “?twt_id=”. For example, if the ad group ID is “30108600”, the complete tracking parameter to copy would be “?twt_id=30108600”.

• Create a new Tweet and add the tracking parameter with the ad group ID at the end of the Call to Action link. For instance, if you want to drive people to your store at “https://mystore.com/”, the link in the Tweet should be “https://mystore.com/?twt_id=30108600”.

• Once the new Tweet is created, return to the Campaign > Ad Group setup, select the Tweet, and publish it when you’re ready.

That’s it! You have successfully integrated Twitter ads with HYROS. When users click on the link in the Tweet, they will be directed to the desired page, and the installed tracking parameters will be recognized by the HYROS Universal Script, attributing the appropriate source to the event.

2. Customizing HYROS for Specific Business Goals

When it comes to customizing HYROS for specific business goals, the platform truly shines. It offers a range of options to analyze customer attribution, allowing you to gain insights from the first click to the last click.

One standout feature is the customizable dashboard builder. With a simple drag-and-drop interface, you can effortlessly create personalized dashboards that display the data points most relevant to your business.

Whether you want to track revenue generated by different ad sources, identify your top-selling products, or monitor conversion rates, the dashboard can be tailored to your specific needs. The real-time updates ensure that you always have access to dynamic and up-to-date information.

3. Analyzing Data with HYROS

Analyzing data with HYROS is super convenient. I’ve used it extensively, and it has transformed my understanding of ad impact. 

Let’s take a look at some of HYROS’ data visualization and reporting features.

1. Overview of Hyros’ Data Visualization and Reporting Features

The standout feature is attributing high-paying customers to their original ad clicks, giving valuable insights into the most effective ads.

But HYROS goes beyond surface-level insights. It provides in-depth statistics on customer lifetime value (LTV) over 30, 60, or 90 days, enabling informed decisions based on accurate data.

What’s impressive is the flexibility in data analysis. Customizing views, adding columns, applying filters, and slicing data to fit your needs enables you to gain valuable insights on specific ad creatives and sales performance across channels.

Even sharing findings is effortless with HYROS. With one click, export data and save reports for seamless collaboration and communication.

HYROS sets itself apart by tracking data beyond advertising platforms. From email marketing to sales from YouTube and Instagram, it provides a holistic view of your marketing efforts, identifying trends and optimizing strategies for maximum results.

2. Understanding Key Metrics and Insights Provided by Hyros

When it comes to understanding key metrics and gaining valuable insights, HYROS delivers an exceptional experience. It has truly impressed me with its comprehensive tracking capabilities. Here are some of the metrics you can collect using HYROS:

• Number of impressions
• Number of clicks
• Customer behaviour on websites
• Customer behaviour across multiple sessions

But that’s not all. HYROS goes beyond standard metrics by allowing you to track specific events that matter to your business. Some of the key metrics you can track include:

• Sales
• Revenue
• Calls
• Total revenue
• Recurring revenue
• Refunds

What sets HYROS apart is its flexibility in customization. You can create custom metrics based on HYROS’ existing metrics and even combine them with other data points to get a more tailored view of your ad campaign’s performance.

One of the standout features of HYROS is its ability to compile data from all traffic sources and platforms. This means you can gain a comprehensive understanding of your ad campaign’s performance, regardless of the platforms you’re using. HYROS then presents this data in an easy-to-read and actionable report, making it a breeze to analyze and optimize your campaigns.

Overall, I’m able to see deep insights into my ad campaigns, allowing me to make data-driven decisions and maximize my results.

4. HYROS and Conversion Optimization

Picture having the capability to monitor your conversion rate in real-time and gain comprehensive insights into the specific user behaviours that drive it.

That’s precisely where HYROS excels, delivering exceptional performance and empowering you to optimize your conversion rate precisely.

1. How HYROS Can Improve Conversion Rates and ROI

During my testing of HYROS, I was impressed by its ability to improve conversion rates and ROI. The ad tracking software provides valuable features that can enhance the effectiveness of your campaigns. Here’s a concise overview of the benefits:

Comprehensive Customer Journey View: HYROS offers a holistic view of the customer’s journey, enabling you to understand their behaviour from the initial click to the final conversion.

Click and Conversion Tracking: With HYROS, you can accurately track clicks and conversions, gaining insights into the performance of your ads and identifying areas for improvement.

Centralized Traffic Source Management: HYROS brings all your traffic sources into a central hub, allowing you to monitor and analyze the performance of each source easily.

Robust Customer Tracking: HYROS tracks customers using 10 data points, providing detailed information that can inform your optimization strategies.

2. Analyzing Customer Behaviour and Optimizing Funnels With HYROS

HYROS has truly impressed me with its ability to leverage big data for gaining valuable insights into my target audience and enhancing my marketing campaigns. 

Using HYROS to measure the online course performance of one of my clients, I analyzed customer behaviour data to identify a drop-off point in my sales funnel. 

With this insight, I made targeted adjustments to that stage, resulting in a 20% increase in conversions and improved overall funnel performance. 

What sets HYROS apart is its seamless integration with my marketing funnel. It enables me to track customer behaviour and engagement at every stage, providing me with actionable data to optimize and refine my funnel. This allows me to identify and address any bottlenecks or areas for improvement, ultimately leading to a more efficient and effective funnel that drives optimal results for my business.

5. HYROS for Personalization and Targeting

HYROS provides advanced analytics for personalization campaigns, enabling marketers like me to create highly targeted and personalized marketing strategies for our clients based on customer behaviour and preferences.

1. Leveraging HYROS to Create Personalized Marketing Experiences

By leveraging HYROS, I can analyze customer behaviour, preferences, and engagement to uncover valuable insights and trends. This enables me to create personalized marketing campaigns that drive conversions and sales. Additionally, HYROS helps optimize my marketing funnel by tracking customer behavior across each stage, allowing me to identify areas for improvement and create a more efficient and effective customer journey.

2. Implementing Targeted Messaging Based on HYROS Insights

Improving my messaging using HYROS has been super effective. Its advanced algorithms allow me to gain invaluable insights into my advertising campaigns. 

By analyzing which ads drove the most conversions, identifying the most effective channels, and understanding the demographics that responded best, I could refine my messaging strategy.

For instance, using HYROS, I discovered that my target audience responded exceptionally well to personalized content. Armed with this knowledge, I revamped my messaging to include tailored offers and relevant messaging that resonated with my customers’ needs and preferences. The result was a significant increase in conversions and revenue.

6. Integrating HYROS with Customer Relationship Management (CRM)

The seamless integration between HYROS and my CRM platform of choice–HubSpot–allowed me to centralize all my contacts and leads in one place, streamlining my customer management process. 

I can easily track and analyze customer interactions, monitor their journey, and gain valuable insights to enhance my marketing and sales strategies.

1. Benefits of Combining Hyros With a CRM System

Combining HYROS with a CRM system offers numerous benefits. Personally integrating HYROS with HubSpot, I have experienced the following advantages:

• Consolidation of customer data, saving time and ensuring data accuracy.
• Deeper insights into customer preferences and behavior.
• Tailored marketing and sales efforts based on personalized insights.
• Improved customer satisfaction and increased conversion rates.
• Business growth through optimized strategies.
• Stronger customer relationships and engagement.
• Competitive edge in understanding and serving customers better.

7. HYROS Support and Training

I must say, the customer service team at HYROS is truly outstanding. From the moment I started using the platform, they were there every step of the way, providing exceptional support and guidance. 

Their clear and proactive communication during the onboarding process made a significant difference. Plus, they also offer many getting-started guides and documentation on their website.

1. Overview of HYROS Support Channels and Resources

HYROS offers a comprehensive support page on their website (https://hyros.com/support.html), where you can find valuable documentation to guide you through various aspects of using the platform. Whether you’re looking for help with the initial setup, advanced features, troubleshooting, or integrations, their support docs cover it all.

In addition, you can reach out to their support team directly via email at support@hyros.com. I found their team to be prompt in their responses and dedicated to helping users navigate any challenges they may encounter.

One particular resource that stands out is the HYROS Academy. This platform provides in-depth training and educational materials to help users fully understand and leverage the power of HYROS.

8. Pricing and Packages

HYROS takes a different approach when it comes to pricing, as they don’t openly disclose their pricing structure. I must admit that the lack of transparent pricing was a bit frustrating for me personally. 

It would have been helpful to understand the costs upfront clearly. Additionally, the invitation-only requirement added an extra layer of complexity, as I had to meet certain criteria to access their services. In my case, I had to demonstrate a monthly ad spend of over $10k and a minimum revenue threshold of $40k per month.

1. Different Packages and Features Offered by HYROS

HYROS offers three packages tailored to different business needs:

Organic: Ideal for businesses relying on organic traffic and sales. It provides comprehensive tracking for organic sources but does not include paid traffic features. Prices start at $49 per month, which can track 20k worth of revenue. Prices can go up to $14/mo if your needs are more demanding. 

Paid Traffic: Designed for businesses heavily utilizing paid advertising. This package offers advanced tracking and AI optimization to monitor and optimize paid campaigns effectively. Pricing details can be obtained by contacting HYROS directly.

Agency: Specifically for agencies, this package includes full paid traffic tracking, AI optimization, and client management tools. It empowers agencies to deliver exceptional value to clients. To learn more about features and pricing, you can book a demo with HYROS.

While the invitation-only and undisclosed pricing approach may not suit everyone, it does indicate that HYROS values a more targeted and customized approach to meet the specific needs of businesses with substantial advertising budgets.

By filtering their user base, they aim to provide more personalized attention and tailored solutions to businesses that meet their requirements. If you meet these criteria, you can reach out to HYROS and set up a call with their team, where they will conduct a detailed analysis of your marketing systems and discuss potential revenue opportunities and areas for optimization.

2. Evaluating the ROI of Using HYROS for Marketing Analytics

So, is it worth the cost? 

Does it justify your ROI for marketing analytics? 

Well, I would have to say yes. 

Having personally tested HYROS to measure event marketing ROI performance for my clients, I was genuinely impressed with its capabilities. As a business owner, I can confidently say that using HYROS can significantly enhance the effectiveness of your advertising campaigns. With its powerful tools and valuable insights, you’ll be amazed at the impact it can have on your business.

If you’re considering HYROS as a potential solution, I highly recommend booking a call with their team to learn more. It’s worth exploring what they have to offer and hearing their insights. Plus, with their money-back guarantee for the first 90 days, you can feel confident knowing that you have a safety net in case anything doesn’t go as expected.

What kind of data can I track and analyze with HYROS?

With HYROS, you can track and analyze a wide range of valuable data, including leads, calls, sales, and returning customers. HYROS surpasses ad platforms’ ability to provide accurate and detailed insights into these key metrics, giving you a comprehensive understanding of your marketing performance.

How does HYROS ensure data privacy and security?

HYROS ensures data privacy and security through robust measures and practices. Your personal information is protected through secure account creation, record-keeping, and regulations compliance. They take steps to prevent fraud and unauthorized activities. Rest assured that HYROS prioritizes the privacy and security of your data.

Is there a free trial or demo available for HYROS?

HYROS doesn’t offer a free trial. However, they do offer a demo which you can book. Also, they offer a 90-day money-back guarantee. 

How does HYROS differ from other marketing analytics platforms?

Unlike other marketing analytics platforms, HYROS sets itself apart by placing a strong emphasis on customer behaviour rather than solely focusing on website metrics. By tracking interactions across various touchpoints and devices, HYROS provides a comprehensive view of the customer journey, enabling businesses to gain deeper insights and make data-driven decisions.