Long gone are days when Google showed the same results for a query regardless of where you’re located. Not only was it inconvenient, but it also put a huge dent in the local business’ performance. If you’re searching for a carpenter in your vicinity, then the results for carpenters in another location won’t help you in any way.
Google has put forward a lot of changes in the past few years.
The transformation of Google is evident from how it shows results for each query now. For instance, it’s more focused on localized local online marketing by allowing businesses to list their business in Google My Business Listings and so on.
If your business is highly influenced by geography or the local area, then today’s Google can be of much help to you. Local internet marketing has paved its way to the top, and it’s about a time when companies start to look forward to becoming more accessible to their customers. Not only does it influence the revenue, but it also increases overall sales.
7 Local Internet Marketing Tips to Grow Your Small Business
Local small business internet marketing might seem like a big deal to a lot of businesses, but it’s not. There is a lot that you can achieve by simply engaging in some local online marketing tips. This section will help you get a hand on it!
1. Optimize Your Google My Business Listing
Google, My Business Listing, is a great way to become accessible to your local audience. Optimizing your business listing to appear in search results can make you more visible to your local audience.
Local SEO is the perfect way to connect with more people by doing very little. You can add a good business description, your location, your number, and other relevant details in the listing. Ensure that your listing offers all relevant information to your audience so they don’t have to look here and there to find their answer.
To make your listing more attractive, you can also add pictures to it. Visual representation of your business, for instance, adding a logo, will make your business recognizable to your audience.
2. Optimize Your Site’s Pages with Localized Keywords
Another great way to get your business on top is by optimizing your site’s pages with localized keywords. If you’re not using the keywords that your audience is searching for in queries, then you’re making a big mistake.
If you’re not a professional, then hiring a SEO agency will save you the time and effort to find the right keywords for your site’s pages. Once they are up and optimized, you will see huge traffic converting to your website from local sources. If your business is highly dependent on geography or local searches, then it’s an important step for your business.
3. Use Google Ads to Target Local Audiences
Google Ads play a huge role in bringing traffic to your website. SEO is important, but local Google Ads is paid advertisement so you can expect a good turnover.
One of the most important things is to use the right keywords along with writing attractive copy to make sure your audience notices you. Running the ad on Google ensures a high success rate, so don’t miss out on it.
4. Start a Blog
Do you want your website to stay optimized? Well, you cannot keep updating the content on your website again and again, so the best way is to post blogs on your website.
Having a blog section ensures your position on Google, so you don’t go invisible to your audience. Apart from it, posting quality content can keep you in your audience’s good books. If you’re trying to solve one of their problems, then they will always come back to your website for more.
Whether you are a brick-and-mortar store or an eCommerce store utilizing content marketing, you can drive organic traffic from your geography. It ensures good sales and increased revenue. Not only this, this technique further promises good search engine rankings, which is all you need to increase your brand’s awareness.
5. Manage Customer Reviews on Popular Sites
There are a lot of review sites that hold great importance in your customer’s eyes. For instance, Trustpilot, Amazon Customer Reviews, TripAdvisor, Yelp, Google My Business, etc. are a few examples of them.
Most customers are skeptical to try new brands for the very reason of scams. If your audience is skeptical about your brand, then there is a need for you to tell more about your brand. Unless they know what you do, how you do it, and why you do it – they will always be skeptical to trust you.
If you want to gain your audience’s trust, then the best way is to post reviews on high-ranking review sites. You can ask your customers to review your brand on such sites, which can increase your brand’s credibility. It’s one of the best tricks to get your audience’s attention and motivate them to shop from you.
6. Focus On Social Media Marketing
The reality is… social media is the king, and no one can deny its efficiency in today’s world.
If you want to get your audience’s attention, then the best way is to utilize your social media channels. A lot of people use several social media sites, which are now the primary focus of marketers to get in their audience’s heads.
Facebook, Instagram, Snapchat, Pinterest, are great ways to throw your brand’s message to your audience. If you’re unable to find the right technique, then you must start by studying your ideal customer.
What do they want to see?
How do they react to your brand?
What are their interests, likes, and dislikes?
A lot of similar questions can be used to conclude important findings regarding your ideal customer. Once you know what they want, you can start focusing on delivering it to them.
From video marketing to posting quality content, everything can help you to deliver your brand’s message to your audience. If you don’t want to lose your potential customer, then the best thing is to make sure that your social media channels are doing justice to your brand.
Engage with your audience and connect with them so they don’t feel like they are scammed. Make sure to answer their queries in time to avoid any hassle.
7. Manage Your Business on Local Business Directories
A local business directory is a website that features listings for businesses in a certain industry, town, or niche. These listings include information about business phone numbers, business names, website addresses, numbers, and addresses. They also filter location, activity, business type, and business size.
These websites are also known as listing sites. There are a lot of local business directories, like Yelp, Facebook, Google Local, Bing Local, Yahoo Local, Foursquare, etc., that can help you in this regard.
A local business directory can be a good opportunity that increases revenue from advertisers. It leads to increased traffic on websites and sales as well.
Here is an example of how Yelp helps you to grow your small business.
Users use Yelp to find local businesses. They can do ratings and write reviews and upload pictures of their businesses also. Yelp business accounts provide free tools that help you to:
- Check the number of users viewing business profiles
- Communicate with your customers publicly and privately
- Add pictures, a brief description, specialty areas, and history
- Recommend new businesses
Just like this, Yahoo’s free local listings help businesses to show their phone numbers, website links, and address. This is how these local business directories work to grow your business!
Local Internet Marketing Services
We are one of the leading marketing agencies that can help your business to rank at the top in local searches. No matter if you are looking for SEO, Google Ads service, landing page optimization, or others – Think Orion can be your savior.
Our services are tailored according to the client’s needs and services. If you’re planning on growing your business, then our services will help you grow and scale.
Hiring Think Orion will save you from the stress of paying attention to everything, as we have a clear strategy tailored for your business. Just hop on a strategy call to discuss the growth opportunities we can provide for your business.
What Is Local Internet Marketing, And What Are Some Of The Examples?
Local Internet Marketing refers to the marketing techniques that help in marketing your products/services online for local people. It helps businesses to find potential customers within a specified radius.
There are a lot of examples of bigger businesses targeting local audiences. However, some small businesses are using a blend of overall digital marketing in their local marketing strategy. S&D Plumbing is one of the many examples that are leveraging the power of localized marketing.
S&D Plumbing is a plumbing company in Austin that has adopted local marketing techniques to the full.
They have an optimized Google My Business profile that has hundreds of reviews, helping them build credibility and trust. On top of it, they are even utilizing Yelp, which publishes crowd-sourced reviews about businesses.
Other than using GMB for reviews and knowledge panel, they are even ranked in the Google Local Pack, which gives them visibility on keywords like plumbers near me, plumbing services in Austin, and others.
S&D Plumbing has also made sure to optimize its landing pages with the right set of keywords targeting specific locations, in this case, Austin.
And as a result of executing the right SEO strategy, landing page optimization, and utilizing customer reviews, they are able to rank in the top 3 spots in the Google SERPs.
This example shows that local internet marketing has great potential to attract local audiences. If you want to gain success among your customers, then using local internet marketing techniques can bring you the benefit that you’re looking for. Make sure that you’re using them rightly to attract your audience.
Frequently Asked Questions:
Why is local internet marketing important for small businesses?
Local internet marketing helps small businesses reach their target audience effectively and generate local leads. It enables businesses to compete with larger competitors and maximize their visibility among local customers, ultimately driving more foot traffic, phone calls, and online conversions.
How can I optimize my website for local search?
To optimize your website for local search, you can include your business’s location in page titles, meta descriptions, and header tags. Incorporate local keywords naturally throughout your website’s content. Ensure your contact information, including address and phone number, is prominently displayed. Create location-specific landing pages and optimize your website for mobile devices.
How can I leverage social media for local internet marketing?
To leverage social media for local internet marketing, identify the platforms where your target audience is most active. Create engaging and shareable content that highlights your business’s local involvement, such as community events or partnerships. Encourage customers to check in, leave reviews, and share their experiences. Run targeted local ads and use location-specific hashtags to increase your reach.
How can I track the success of my local internet marketing efforts?
You can track the success of your local internet marketing efforts by utilizing analytics tools like Google Analytics. Monitor website traffic, conversions, and keyword rankings. Track the number of calls, direction requests, and website visits generated through your Google My Business profile. Monitor customer reviews and feedback on social media platforms. Regularly review your marketing metrics to evaluate your strategies and make data-driven improvements.
As a digital marketing agency, Think Orion is a local internet marketing company with the right resources and expertise that can help you in building your brand and gaining momentum in the local area.
Free Consultation: Are you tired of investing in advertising that yields unsatisfactory results? Do you struggle to generate sales and leads with no clear idea of where to begin? Our team of digital marketing experts is here to help. Take advantage of our free consultation, book a strategy call, and start seeing your desired results.