So now that you have started promoting your online course through paid ads, SEO, and other marketing channels, you may want to keep track of your ROI.

Online courses have become more and more popular in recent years. Many people are choosing to take online courses rather than traditional in-person courses. 

But how can you be sure that your online course is providing the best possible experience for your students? 

And how can you measure the performance of your online course? 

In this blog post, we will discuss how to measure online course performance. We will also discuss some factors that you should consider when designing and delivering an online course.

7 Key Performance Metrics to Measure for the Success of an Online Course

When it comes to online courses, there are a few key performance metrics (KPIs) that you should measure in order to gauge the success of your course. Here are 7 KPIs that you should keep an eye on:

1. Sales Revenue

The best way to improve the sales revenue is to adopt the upselling practice. For example, if a student opts for a course, you can offer them another related course at a discounted price.

In the same way, referrals are also quite effective. If students recommend a course to their friends, they will get a discount. It is vital to acknowledge that it takes time to increase the sales of an online course. People won’t fill their carts impulsively.

In fact, they will conduct thorough background research to determine if investing in this course is worth it. This will require the institute to warm up its audience through promotion tactics, such as video advertising, allowing a sneak peek into the course outcomes and their impact on students’ careers.

How to track?

Sales of your online course can come from a variety of sources, so it’s essential to track your sales revenue in order to understand which marketing channels are most effective.

There are a few different ways to track sales revenue for your online course. One way is to use a software tool like Google Analytics. Another way is to use a spreadsheet to track sales data manually.

If you’re using Google Analytics to track sales revenue for your online course, you can set up a goal to track conversion rates.

To do this, go to the Admin section of your Google Analytics account, click on “Goals”, and then click “+New Goal”. Select “Destination” as the type of goal, and then enter the URL of the thank-you page for your online course. Give your goal a name, and then click “Save”.

Once you’ve set up a goal to track sales revenue for your online course in Google Analytics, you can see how many sales you’ve made, as well as the conversion rate for each marketing channel. This information can help you to identify which channels are most effective for promoting your online course.

2. Cost per Lead

After establishing a sales funnel for your online course, you’ll need to factor in the cost per lead. This can vary depending on your target market, the type, of course, you’re offering, and your marketing strategy. But what exactly is the cost per lead?

The cost per lead is the amount of money you spend to generate a single lead. This can include advertising, marketing, and even the cost of developing your course. To calculate your cost per lead, simply divide your total marketing budget by the number of leads you generate.

For example, let’s say you spend $1000 on marketing your course. And let’s say you generate 100 leads from that marketing. Your cost per lead would be $10.

How to track?

There are a few things to keep in mind when tracking the cost per lead for an online course. First, consider what your leads are worth to you. This will help you determine how much you’re willing to spend to acquire each one.

Next, think about your target audience and where they can be found online. This will help you choose the most effective channels to reach them. Finally, calculate your cost per lead by dividing your total marketing and advertising expenses by the number of leads you generate.

By following these steps, you can ensure that you’re getting the most bang for your buck when it comes to lead generation for your online course.

3. Number of Enrolled Students

There are a few key indicators that can be used to measure the performance of an online course. The first is the number of enrolled students. This number can give you a good idea of how popular the course is and how well it is being received.

How to track?

There are a few ways to measure online course performance. One way is to look at the number of enrolled students. This can give you an idea of how popular the course is and how well it is received.

To track the number of students enrolled in your online course, you can:

1. Use a tracking pixel

2. Use Google Analytics

3. Use a third-party platform like Mixpanel

If you want to use a tracking pixel, you will need to place it on the confirmation page that appears after a student enrolls in your course. This pixel will then fire whenever someone visits that page, and you will be able to see how many people have enrolled in your course.

4. Students’ Progress

Tracking the student completion progress provides valuable information as to how engaging your course is. Know that the students who constantly progress through your course and go through the resources are the students who are actively engaged in your course.

The first time a student logs into your course homepage, you should present all the cues to compel them to come later. If you fail to make them return, you fail at the metrics game.

How to track?

The easiest way to track the student completion progress for your online course is through a dedicated LMS. It can track how much time each student spends on each task, how well they complete each task, and how often they access the course material. 

You can use the built-in LMS plugin reporting tools to understand your engagement numbers and the point where students begin to exit the program.

If you find yourself unable to retain your students’ interest, you should try to:

  • Improve the onboarding sequence
  • Design an automated reminder
  • Connect one-to-one with your students

5. Website Statistics

There are several reasons why tracking your website’s statistics is essential for selling an online course. First, it allows you to see how many people are visiting your site and what pages they’re looking at. This information can help you determine what content marketing strategy is most popular and make sure that your sales page is getting seen by potential customers. Additionally, tracking your website’s statistics can help you identify any trends in customer behavior. 

This information can be used to improve your online course marketing strategy or make changes to your sales page to increase conversions. Finally, monitoring your website’s statistics can give you insight into how well your online course is performing. This information can help you adjust your pricing or make other changes to improve your business. Overall, tracking your website’s statistics is a valuable tool that can help you boost sales and improve your business.

How to track?

There are a few key things you’ll want to track when it comes to your online course website statistics. By doing so, you’ll be able to get a clear picture of how your course is performing and make necessary changes as needed.

Some of the website statistics you’ll want to track include:

-Number of unique visitors

-Number of page views

-Bounce rate

-Time spent on site

-Most popular pages

To track your website statistics, you can use Google Analytics. Setting up an account is free and fairly easy to do. Once you have your account set up, you’ll be able to view all of your website data in one place.

Google Analytics is a powerful tool that can help you track and improve your online course. By tracking your website statistics, you can get a better understanding of how your course is performing and make necessary changes as needed. So if you’re not already using Google Analytics, be sure to set up an account today.

6. User Satisfaction

Student satisfaction is vital for selling an online course for several reasons. First, happy students are more likely to recommend the course to others, which can lead to more sales. Second, satisfied students are more likely to leave positive reviews online, which can attract new students. Finally, students who are satisfied with their experience are more likely to take additional courses in the future, which can generate repeat business. By ensuring that students are satisfied with their experience, online course providers can increase sales and build a loyal customer base.

How to track?

There are a few key ways to track user satisfaction for an online course. The first is to monitor user engagement. This can be done by looking at things like how long users are spending on the site, what pages they are visiting, and what actions they are taking. Another way to track satisfaction is to look at course completion rates. 

This will give you an idea of how users are progressing through the course and whether or not they are finding the material valuable. Finally, you can also track user satisfaction through surveys and feedback forms. This allows you to directly ask users about their experience with the course and get specific insights into what they liked and didn’t like. By tracking user satisfaction in these ways, you can ensure that your online course is providing value to users and making them happy.

What Are Course Performance Metrics?

Course performance metrics are tools that help instructors track student progress and identify areas where improvements can be made. By using data from these metrics, instructors can make informed decisions about how to adjust their teaching methods.

There are a variety of course performance metrics available, and the most effective ones will vary depending on the goals of the instructor. Some standard metrics include attendance, participation, and grades.

Instructors can use course performance metrics to:

-Track student progress

-Identify areas of improvement

-Make informed decisions about teaching methods

-Improve student outcomes

When used correctly, course performance metrics can be immensely valuable tools for instructors. By taking the time to understand the various options available and choosing the right ones for their needs, instructors can set themselves up for success in the classroom.

How to Create, Promote and Sell an Online Course

If you’re looking to create, promote and sell an online course, there are a few things you’ll need to do in order to be successful. First, you’ll need to create high-quality content that will engage and educate your students. We have a guide on how to create an online course We highly recommend that you go through it. 

Next, you’ll need to promote your course through effective social media strategies. Finally, you’ll need to set up a sales page and pricing structure that will allow you to sell your course to your audience. We have a detailed guide on how to promote an online course. Perhaps you might want to check that out.

With a bit of planning and effort, you can create, promote and sell an online course that will help you achieve your business goals. 


There you have it! This was our guide on how to measure online course performance.

In order to measure the success of your online course, you need to track different data points. This can be done in a variety of ways, but it’s important that you have a system in place so you can accurately assess how well your course is performing. Thankfully, Orion’s online course promotion agency has the tools and expertise to help you do just that. We offer extensive online course analytics and reporting so you can see at a glance how your students are doing. Contact us today to get started!