Ask any marketer, and they’ll tell you the landing page is the heart and soul of your business.

An online course landing page aims to convert visitors into leads. Therefore, you’ll need a powerful landing page to take your business online.

A good landing page can skyrocket your online course sales when done well. Landing pages are designed to convey messages in a way that helps engage leads and get them on the path of conversion.

But this depends heavily on the landing page elements such as content, design, navigation, and social proof.

This blog will uncover the top 10 online course landing page examples and tips.

  1. Treehouse
  2. FutureLearn
  3. CreativeLive
  4. Pluralsight
  5. Fitness Blender
  6. Mastering Chess
  7. Yoga International
  8. Songwriter Academy
  9. Best anger management
  10. Language Confidence

But first, let’s explore the critical element of an effective online course landing page.

Key Elements of an Effective Online Course Landing Page

Online course platforms are the most valuable way to get people to take action on your landing page. They are designed to boost your digital marketing campaign and make visitors perform a desired action, such as signing up, enrolling, or registering.

However, not all landing pages are compelling enough to entice visitors to take the desired action. Therefore, you need to explore the anatomy of an online course sales page.

A. Attention-Grabbing Headline 

Headlines that grab the attention of prospective customers are more likely to convert into sales.  Headlines are crafted to invoke action which may go beyond a title. 

Consider these attention-grabbing headline tips for your landing page:

  • Connects with the visitor
  • Keywords are the key to success
  • There is strength in numbers
  • Be crisp, concise, or catchy
  • Consider what evokes an action

There is no one-size-fits-all when it comes to writing catchy headlines. So, keep testing headlines and analyzing results to drive a positive ROI.

B. Compelling Course Description 

You may not have realized this, but a compelling course description is a powerful marketing copy for your online course platform.

When you create an online course, remember not just to list the content but to emphasize the personal gain for the learner.

To ensure that your description converts better, consider these tips:

  • Focus on tangible outcomes 
  • Highlight unique features like guest speakers or special activities
  • Use bulleted lists instead of enumerating all 
  • Explain how you stand out among other similar courses

A course description must communicate what learners will learn during the course and how they will be able to achieve desired outcomes after completion of the course.

C. Clear Call-to-Action (CTA)

To ensure you sell online courses, you need a captivating CTA on the landing page that motivates visitors to take the desired action. CTAs must guide prospective customers through the sales funnel.

Depending on the goal, your CTA varies. Here are some critical tips for creating a clear CTA:

  • Match CTA with the intent of your landing page
  • Use solid and contrasting buttons
  • Play with words and spacing
  • Make it attractive 
  • Ensure it is mobile-responsive

D. User-Friendly Design and Navigation 

Creating a user-friendly landing page will help your visitors find the information or details they need to decide.

Consider these best practices for user-friendly design and navigation:

  • Keep it simple and consistent
  • Don’t overuse dropdown menus
  • Make sure your navigation is prominent
  • Keep your design mobile-friendly

Remember, think of design and navigation as a glue that holds together a landing page’s different sections.

E. Engaging Visuals and Multimedia 

Images, videos, and audio content can significantly impact the visitors. The aesthetic of a landing page makes it look more organized and professional.

Consider these practices for using dynamic visuals and multimedia:

  • Be subtle with the visuals and content
  • Use color gradients to highlight your offer
  • Direct users towards goal conversion 
  • Use infographics and infographics for better engagement

Eye-catching multimedia captivates the visitors, helps them understand the message, and drives sales. People consistently hold things that appeal to them through sight. 

F. Social Proof and Testimonials

The power of social proof is undeniable, and it can define the pathway to the success of your online course sales landing page. Social proof and testimonials quickly capture and convert customers. 

The most common forms of landing page social proof include: 

  • Testimonials
  • Customer reviews
  • Product reviews
  • Star ratings
  • Case studies 
  • Publicity

Landing Page vs. Sales Page for Online Courses

There is a clear difference between a landing page and a sales page. A landing page is designed to announce a product or service and generate leads by capturing email addresses, providing lead magnets, and more. 

At the same time, a sales page has one specific goal — a potential purchase opportunity.

While both are essential, a landing page initiates the journey, while a sales page seals the deal, driving conversions. An expert online course promotion agency can help you know exactly where and when to use which for your business.

10 Best Examples of Successful Online Course Landing Pages

Successful online course landing pages will provide your courses with maximum conversion. A dedicated landing page will expand your visibility and make it easy for prospective customers to understand the value of your online course.

Your ultimate goal is to enroll students and prompt them to engage your visitors. Below are the top 10 best course landing page examples from which you can learn.

1. Treehouse: Learn Web Design, Coding, and much more

Treehouse website

Source: Treehouse

Treehouse is an expert-led video courses platform that offers beginner to advanced courses in web design, web development, mobile development, and game development.

Its unique value proposition is communicated at the top of the page as a catchy headline that leads to a call-to-action, which requires visitors to provide an email address. Also, the first hold of the landing page communicates that Treehouse offers a trial period to encourage sign-ups.

The landing page design is clean, modern, and platform agnostic, providing a pleasant site for visitors looking to learn and upgrade their tech skills. An explainer video has been placed on the right to engage more deeply and make people spend longer on the page.

2. FutureLearn: Enjoy Free Online Courses from Top Universities

FutureLearn website

Source: FutureLearn

FutureLearn is a leading online courses and degrees platform that provides courses from leading universities or organizations. Their landing page employs a card-based course sales page template for easy navigation, emphasizing specific touchpoints on the page.

The selling proposition is concise and clear, with a clutter-free call-to-action that helps visitors discover courses and access learning.

This landing page also catches the eye with a subtle copyright approach highlighting its courses’ global reach. The well-placed graphics draw attention and reinforce the most essential aspects learners will benefit from.

3. CreativeLive: Take Free Creative Classes from the World’s Top Experts

CreativeLive website

Source: CreativeLive

Creative Live is a platform that allows people to take free creative classes from the world’s top experts. This landing page utilizes a video header to grab attention but won’t distract from the headline, subtitle, call-to-action, and other elements to keep the visitors from reading on.

Stressing the benefits, the landing page focuses on features like live classes for real-time engagement and showcases instructor expertise with bios and portfolios. 

What makes this landing page powerful is the checklist to connect with the visitor and provide relevant information they need to know. 

4. Pluralsight: The Technology Skills Platform

Pluralsight landing page

Source: Pluralsight

Pluralsight is an online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. This course sales page landing page has a visual, symmetrical, and aesthetically pleasing layout. 

The call-to-action is clear and stands out amid all the content. An overview of tech and IT skills is provided in the middle of the page and focuses on social proof, stating organizations they’ve helped.

The landing page lays out the tech skills and personalized learning paths that Pluralsight offers. It is an excellent strategy as the visitor demands solutions, and the information is on the page.

5. Fitness Blender: Online Workouts for Every Fitness Level

Fitness Blender landing page

Source: Fitness Blender

Fitness Blender is an American digital fitness content publisher founded by personal trainers Kelli and Daniel Segars. They offer a variety of fitness courses for different levels and are effectively conveyed through color and contrast.

Nailed in the right way, the landing page portrays its audience’s right tone and voice with an inspiring copy that gives a sense of self-actualization and entices visitors to click the CTA. 

Moreover, the landing page incorporates workout video previews for transparency with a unique offer to try their platform.

6. Mastering Chess: Elevate Your Chess Game Online

Mastering Chess landing page

Source: Elevate My Chess

Elevate My Chess is a Canadian-based company founded by chess lovers who have created a community for fellow chess lovers and those interested in learning more about chess. 

The landing page effectively provides necessary information and targets a niche audience of chess enthusiasts.

The page has a chess-themed design and emphasizes strategy to improve engagement and make the page more scannable for visitors to navigate. 

Anotits’ audience’s critical component of this course landing page is the placement of CTA, which encourages visitors to learn more about the platform.

Moreover, a transparent dropdown makes it easy for visitors to navigate to other website pages and gain maximum information.

7. Yoga International: Elevate Your Yoga Practice Online

Yoga International landing page

Source: Yoga International

Yoga International is a community for higher health and happiness through yoga. Their landing page has a clear headline at the top that impacts their target market, including yoga enthusiasts with specialized courses.

The benefits listed on the second fold of the landing page entice users to learn more at a mid-point and make them more inclined to want to get started. The design layout divides the content sections, making it easy to navigate through the page.

8. Songwriting Academy: Craft Hit Songs with Expert Guidance

Songwriting Academy landing page

Source: Songwriting Academy

The Songwriter Academy is a music industry association that provides a support network for songwriters and is awarded honors in various categories. The prominent CTA on the page is very attractive, which makes visitors feel more inclined and increases the chances of conversions. 

This landing page appeals to aspiring songwriters with a creative focus presents information through sections, and includes a whole section of testimonials. The song samples and industry insights on this online course landing page draw the visitor’s attention and build trust with users.

9. Best Anger Management Classes To Learn Online

mastering anger landing page

Source: Mastering Anger

Mastering Anger is an online course platform that provides a hassle-free way to satisfy court, school, and workplace requirements from the comfort of your home. A fantastic header with a unique CTA entices visitors to act and move forward.

The game-changer on this landing page is the video placed in mid-area, providing visitors with all the information they need to understand how mastering anger works and the benefits. 

Most importantly, the search bar placed on the menu is not obstructed or hidden, allowing visitors to look for specific answers. Clear and big headlines in each section give equal attention to the content placed in each section.

10. Language Confidence

Language Confidence landing page

Source: Language Confidence

Language Confidence is a platform designed to streamline the instruction and evaluation of spoken English skills for beginners to advanced learners. It is a fantastic landing page design course page with incredibly engaging visuals and significant texts engaging visitors.

With a clean and modern design, the landing page highlights cultural immersion and conversational practice. Maintains typography consistency throughout to make it easy to navigate. With large text and only a few options to click on, the CTA directs visitors to ‘Try Our Demo.’ 

The bottom fold makes users inspired by the endorsements of industry leaders across the primary, secondary, test preparation, assessment, and job-readiness sectors of English language learning. 

Best Practices for Designing an Effective Landing Page for Online Courses

To get a better headstart, you must represent your online course brand and strike a balance between visitors and conversions.

Here are some best practices for designing an effective landing page to promote an online course.

A. Mobile Responsiveness

Mobile users worldwide will rise to 7.49 billion by 2025. Therefore, mobile-responsive landing pages can be accessed from any device, regardless of size or operating system.

Mobile responsiveness landing pages have higher chances of conversions as a portion of its potential consumer base uses smartphones to browse through courses.

B. A/B Testing for Optimization

A/B testing takes the guesswork out of your landing page results.

A/B testing allows you to evaluate online course landing page elements that work and give the desired results. To conduct a test, you must identify a target audience and set a period to track and analyze results.

Plan your roadmap, and if done with the proper context and element, A/B testing can help you reduce the risks involved in optimizing your course landing page.

C. Clarity in Messaging

Due to confusing messaging, you cannot capture your audience’s attention. You must punch through and entice your visitors to the page with a clear message that entices them to act.

Thus, content marketing for online course landing pages helps you build a connection with the visitors. So, how do you achieve clarity?

  • Know your audience
  • Use an organizing principle
  • Be consistent
  • Use words that reinforce your brand

D. Limited Distractions and Friction 

Landing pages should have minimum distractions and friction to maximize effectiveness. By keeping the content to a minimum and focused on call-to-action, landing pages will improve loading times and user experience.

Create a smoother, more engaging experience that can drive higher conversion rates and help online course platforms achieve their intended goals.

E. Utilizing High-Quality Copywriting

Copywriting that increases online course engagement is challenging and tricky. Creating a copy that stands out requires time, effort, and dedication.

High-quality copywriting utilizes language that can persuade visitors to convert. Copywriting centers around conversions and extends to the whole sales funnel. You need to craft a message that matches the visitor.

Consider these critical components for copywriting:

  • Gain insight into your target audience’s needs
  • Create engaging and persuasive content
  • Customize your words to match the stage of the customer journey.

The core purpose of copywriting is to move users to make a decision/purchase.

Recap of Key Points

Designing a landing page is no small feat.

These 10 top online course landing pages exemplify the art of enticing potential customers to convert effectively. Their landing pages’ crisp and compelling content, striking visual design, and intuitive navigation embody digital marketing efforts that optimize results.

Many of these online course landing pages have embedded best practices to communicate with the visitors clearly and lay the foundation for a successful page. So next time, ensure your course landing pages are captivating, persuasive, and, above all else, clear.