Your event is officially over… or is it?

Your event may be over, and attendees have logged off or gone home. But it’s time to amplify the impact of your event with post-event surveys.

As part of the post-event strategy, you must reuse content, gather feedback, nurture and engage prospects. By not doing so, you’re wasting your leads and sales.

It’s important to know what your attendees think about their experience. Also, you can figure out what worked well during the event and identify gaps you need to fill for your next one for a more enhanced experience.

The purpose of post-event survey questions is to get the insights such as:

  • Attendee satisfaction with the overall event experience
  • Positive or negative sentiments associated with the event
  • Identify moments attendee cherished the most 
  • Understand how you can improve their experience
  • Determine how likely they are to attend events in future

Below, we’ll cover how to design effective post-event survey questions and key areas to cover. It will help event marketers to improve future events and enhance the overall experience.

Designing Effective Post-Event Survey Questions 

Experiences may vary for each attendee. Therefore, collecting feedback and having more insights for planning future events is crucial.

But before sending the event survey questions, you need to plan and figure out how to get the most out of it.

Follow these steps to design an effective post-event survey questionnaire:

1. Goal Setting: Survey Format and Structure 

Goal setting for a survey is essential as it helps you ask the right questions and obtain useful insight. Your goal is the primary aim of your survey and explains the purpose of what you’re looking to achieve.

For example, your post-event survey goals can include:

  • Goal 1: To understand your attendee churn
  • Goal 2: To analyze the attendee experience
  • Goal 3: To identify gaps in your event
  • Goal 4: To measure your brand awareness

Once you’ve set the goal, it’s time to think about the survey structure and format. Whether you want to keep it open-ended or close-ended and what tools or instruments you’ll use to collect the data.

2. Question Types

To obtain reliable and actionable results from your event feedback survey, you must move in the right direction by selecting the best question types.

There are different types of survey question formats that you can use. We’ve listed the commonly used:

  • Closed-ended Questions 
  • Open-ended Questions 
  • Likert Scale Questions 
  • Multiple Choice Questions 

3. Sequencing and Flow of Questions

The sequencing and flow of event survey questions matter. What happens initially and how it unfolds gives you the best results; therefore, design your event marketing content in a way that makes sense.

It is best if you can keep it short. But if you are planning a long survey, you must keep the most critical or difficult questions in the beginning, as the respondents tend to lose interest quickly.

Consider these tips when setting the flow and sequence of your post-event survey questions for attendees and add them to your event marketing checklist.

  • Start straight-forward
  • Ask broad general questions initially
  • Organize question order bias
  • Leave sensitive questions for the end
  • Write in a simple language
  • Consider including throw-away questions

Key Areas to Cover in Post-Event Surveys

When sending out a survey, depending on the type of event and the attendee, you’ve to decide on key areas to cover in post-event surveys.

  1. General event experience
  2. Program and content
  3. Speaker Evaluation
  4. Networking opportunities
  5. Logistics and venue
  6. Event marketing and communication
  7. Future event suggestions

It would help if you balanced survey questions with quantitative and qualitative responses. An expert events marketing agency can help you craft detailed and comprehensive post-event survey questions.

Sample Post-Event Survey Questions

We’ve compiled some sample post-event survey questions generalized and specific for all events, whether in-person, online, or hybrid.

You can add these questions to your event marketing guide to ensure they are sent to the attendees at the right time, right away after the event is over. 

1. General Event Experience

Knowing whether your attendees were satisfied with the overall event experience, in general, is always helpful. Simple question about the experience lets you find attendees’ opinions about the event.

Here are some sample questions you can ask about general event experience.

  • How would you rate your overall experience at the event?
  • Did the event meet your expectations? Please elaborate.
  • What did you like the most and the least?

2. Program and Content Evaluation

Once you learn about the overall event experience, you want to ensure how the attendees find the program and the information shared.

Consider these post-events survey questions you can ask about program and content evaluation.

  • Did the event provide new and valuable insights into your field of interest?
  • Were the session formats (e.g., panels, workshops, keynotes) engaging and effective?
  • How satisfied were you with the information received during the event?

3. Speaker Evaluation

Super important – you must ask your attendees about the speaker and learn whether they fulfilled the expectations.

We’ve listed some sample questions for speaker evaluation.

  • How would you rate the quality and delivery of the speakers?
  • Which speaker(s) impacted you most and why?
  • Was the speaker engaging in their delivery?
  • Did the speaker cover topics that were promised?

4. Networking Opportunities

As an attendee, meeting and networking with different professionals from the industry is essential. Most events provide networking opportunities to build connections and recognition.

Few questions you can ask to understand what attendees have to say about network opportunities.

  • How much would you rate networking opportunities?
  • Did you have ample opportunities for networking with other attendees?
  • Were the networking sessions well-organized and effective?
  • Did the event provide enough structured networking activities?

5. Logistics and Venue

Logistics and venue can significantly impact your success and are always challenging. Whether it is an event platform, equipment, or the right venue, you must figure out if the attendees want to return to your selected venue for future events.

Consider these questions a great metric to evaluate feedback about logistics and venue.

  • How satisfied were you with the event venue and facilities?
  • Was the location of the event easy to go?
  • Was the event well-organized regarding registration, seating, and logistics?
  • Were the audiovisual and technical arrangements satisfactory?
  • Were the event staff helpful and responsive?

6. Event Marketing and Communication

Event marketing and communication go beyond the event. It defines the relationship between the attendee and the company. Therefore, as one of the most critical elements of an event, you must ask your attendees.

  • How did you learn about the event?
  • Were the event details and updates effectively communicated to you?
  • Did the pre-event communication adequately prepare you for the event?
  • How likely will you engage with the event’s future marketing efforts?

7. Future Event Suggestions

This is the perfect question to end your post-event survey. Ask the attendees what unique they want to experience in future events and how the event can be improved.

It would be best to incorporate some important questions into your survey questions for event feedback.

  • What improvements would you suggest for future events?
  • Do you want to see specific topics or speakers at future events?
  • How would you prefer to receive updates and information about future events?
  • Would you be interested in attending a similar event in the future?

Final Words

As we finish discussing post-event survey questions, it will set the scene for your future event planning process. With a set of good pre-event questions, you can obtain relevant results.

However, you must know that post-event survey questions for attendees will only address some things. We recommend sending short surveys to get more accurate answers, as most people are happy to respond while others won’t.

But remember that your post-event survey questions must go out as soon as the event ends.