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7 Ways Realtors Can Use Digital Marketing To Boost Sales

7 Ways Realtors Can Use Digital Marketing To Boost Sales

The future of real estate lies in digital marketing. The results are quite often transformative.

While it is a fact that people will not make a final decision without looking at the property in person, investors will do thorough research before viewing it. This is why real estate digital marketing is all the rage and predicted to become more popular with each passing day. 

The internet has revolutionized everything. The real estate world is no different. No longer are ads posted in the local paper, or flyers passed out or billboards rented for the mere purpose of getting people interested in your property. 

These outdated tactics alone will get you nowhere. If you want to be appreciated as a real estate Mughal, then you need to up your digital marketing game. 

The real estate market is estimated to increase by 2.3% this year alone. The competition will get fierce as more players enter the field. Approximately 80% of home buyers search online for a possible house. Visuals are vital if you want to maintain a solid online presence leading to 83% of searchers hoping to see a picture of a house. In addition, 91% of realtors are using social media for free marketing. 

These real estate digital marketing stats indicate that trends are shifting, and keeping up with them is the only way to endure and come through these turbulent currents. 

real estate digital marketing

Ultimate Digital Marketing Plan for Real Estate Business

As Antoine de Saint-Exupery said, "A goal without a plan is just a wish." So let's dive right in! 

What Is The Goal? 

Real estate revolves around a vicious circle of marketing and focusing on deals. You focus on marketing when there are no real estate deals. After that round of marketing is successful, you get busy and don't keep up with the marketing. When you're not busy, there are no more leads because you didn't do more marketing. This is the time to break that cycle. Having a plan means keeping yourself from falling back into this cycle. But what is the goal of your plan? What does it focus on? If your plan covers the following four aspects, then you're good to go:

  • Growing your database
  • Increasing referrals
  • Improving your lead conversion 
  • Enhancing brand awareness on social media 
Goal of real estate digital marketing

Who's Your Audience?

The first step of implementing a plan is deciding who your target is? 

Relevancy is key in this step. By segmenting your audience, you can produce relevant content. 

If your real estate digital marketing strategy tries to appeal to everyone simultaneously, you will definitely be ignored. Most of the content in real estate focuses on the buyer, but seasoned realtors know that their actual business comes from past clients and sellers. So going after only buyers 95% of the time doesn't make sense. Hone in on your target audience and witness the magic of digital marketing. 

know your audience


Which Channels To Use?

All of them. That's right. Being omnipresent works wonders in this day and age of digital marketing. Provided you do it right! 

Tailor your message for every social media channel. For instance, what makes a great Facebook post won't work for Twitter.

What Type Of Content Is Suited For Real Estate?

A typical month of marketing should consist of targeting sellers mostly instead of buyers and promoting your listings in the meanwhile. It's recommended to target past clients or sellers 3 out 4 weeks of the month. You should also market every listing you get while running these campaigns. 

type of content for real estate digital marketing

You can create a teaser with a 'coming soon' campaign. Soon after that, you can run the 'just listed' campaign. Your database will be grateful to get a sneak peek before everyone else turns your content into a magnet. After listing the property, you can market it further by hosting an open house or offer a price reduction for the first ten potential customers. Who doesn't love a bargain?

Show off your success by considering a 'just sold' campaign. The sale is a testimony to your skills and let the results speak for themselves. 

How Much Budget Should You Put In Real Estate Digital Marketing?

Creating a budget for your digital marketing needs is necessary so that you don't get carried away. A budget depends on your goal and which platforms are being used. Be prepared to spend 50% of your marketing budget on digital ads. This includes everything from designer salaries to lead qualification services.

 

7 Proven Ways for Realtors to Boost Sales with Digital Marketing

1. Create a User-friendly Website

Often, your business loses clients because of your slow loading website, it isn't user-friendly, or it doesn't work with smart devices. Real estate websites can be chaotic with so many links and photos causing more trouble than it's worth. This is why it's integral for your business to have a successful SEO strategy which can create a website that has relevant content that attracts potential clients. 

Make sure you list all your available properties in an easily comprehensible way. To show them that you're in it for the long haul, it would be ideal to include a list of services they may need, such as cleaners, movers, and home inspectors. 

user friendly website

2. Create an Email Marketing Campaign for Real Estate Business

Email marketing is the underdog of digital marketing. It works wonders and brings you an exceptional return on investment. Email drip campaigns have stood the test of time in being effective in nurturing leads through the marketing funnel. 

Most realtors focus on lead generation but don't follow up on it once they have the lead. With email drip campaigns, you can conveniently nurture those leads and stay on the mind of your potential buyers and sellers. Consider using tools such as MailChimp to get a jump start on your email campaign. 

3. Utilize Google Ads For Quick Results

Google Ads is a cost-effective way of generating new leads based on personalized ads. It works because it's simple. Your designed images and text for your ad gets clicked on, and you pay. This strategy gives you a trial run for different ads, assesses the effectiveness, and then you pay for what works.

Paid Searches is much faster than SEO and lets you hit the ground running when implementing a real estate digital marketing strategy. 

4. Craft A Social Media Marketing Strategy

Social media has transformed the real estate market with unlimited potential to connect with potential customers and grow their business. You can build a brand, provide valuable information, and connect directly with followers to promote a positive image with social media. 

Make a Social Media Marketing Strategy

Through a recent study, The National Association of Realtors proved that most realtors choose LinkedIn, Facebook, and Instagram to connect with their real estate company. 

Another added advantage is that you can highlight your success stories and give proof of your excellent services. A noteworthy tool that can help you navigate the social media waters is Buffer.

5. Spend Some Time On Search Engine Optimization For Real Estate

Real estate digital marketing strategy is built on SEO since most people will start with a Google search when looking to lease, buy or sell a property. SEO is the only way to boost your website's ranking in organic search results.

SEO for real estate

Your content should primarily be focused on local SEO since many people search for "houses for sale in {city}." 70% of buyers search for a specific location which means you could miss out on big business if your website and social media aren't SEO-based. 

6. Make Use Of Video Content

Photos don't do justice to the property, which could go either way for potential buyers or renters. Images don't convey neighborhood, light quality, character, or vibe. 

Video is revolutionizing real estate. Many brokers claim that real estate video marketing has become an essential element of their digital marketing strategy. Videos help realtors in the following ways:

  • Explain things with clarity.
  • It allows them to book more meetings.
  • It saves time since one video can be shared on all social media platforms and with potential clients.
  • It drives deals faster and cements a personal connection. 
Use of video content

Vidyard has become a popular platform for realtors to showcase their real estate through videos. 

7. Manage Online Reputation Through Reviews

Your online presence is your real-world resume which is always being updated. Each review you get either from Facebook, Instagram, Zillow, or Google can be the cornerstone for your business. Many consumers do their own due diligence without an agent. If you want to be the name that pops off the screen for being authentic and original, then your online reputation is the way to achieve it. 

Why Do Real Estate Firms And Brokers Need Digital Marketing

Here are some hard facts about the benefits of real estate digital marketing in 2021.

  • Three times more leads are generated through content marketing when compared to other conventional marketing methods. 
  • Small businesses with blogs boast more lead growth than those that don't. 
  • Digital marketing provides 6X higher conversion rates from brands that aren't.  

if these aren’ convincing enough, research has proven that digital marketing by real estate firms can help them create brand awareness and collect social proof. Video marketing can help brokers lock more deals and help home buyers complete purchase cycles in less time. 

Do Real Estate Needs Digital Marketing

Because 93% of product searches start from search engines, real estate brokers and firms can leverage the power of SEO to appear higher in Google results. With PPC, social media ad campaigns, and email marketing,  more clicks can lead to higher conversion.   

Real Estate Digital Marketing Services

Selecting a real estate digital marketing agency from the many that claim to bring about your desired results is a daunting task. Investing in digital marketing is a milestone for any business which means entrusting your brand to strangers. It is important to know what they bring to the table before handing over your future in their hands. 

Real Estate Digital Marketing Services

A real estate digital marketing company helps you grow website traffic, enhance brand reach, generate sales that turn into leads, and become an extension of your company. Make sure to research 3-4 agencies and learn about their process, how much they cost, and their minimum commitment period before deciding. Be clear with your expectations and ask for previous case studies for evidence of the results they boast. 

One such prominent name in the business is Think Orion. They support your brand with creative and strategic support and have become a proven name in bringing long-term impacts to all the big leagues they have worked with. They have offices worldwide, including Singapore, Dubai, and Toronto. They are a full-fledged digital marketing agency that caters to all your goals for your specific brand/product. 

Wrapping Up...

Real estate digital marketing comes down to how well your campaign is being implemented. It pays off to take some extra effort to stand out from the crowd since every realtor and broker utilizes digital marketing campaigns as part of their marketing strategy. 

Reaching more people isn't just the priority, but it's in the quality of the conversion that you will find your fruits. 


Rayed Chaudhry

Rayed is passionate about marketing and interested in learning new ways to hack (legally) marketing platforms to help businesses achieve growth using unconventional methods. Prior to starting Orion, Rayed has worked in various marketing positions and spent millions of dollars across different ad platforms.