When first conducting my research on local SEO tips for small businesses, I noticed that there were plenty of articles with 50 or even 100 tips just on local SEO. To anyone just learning SEO, it might seem a bit intimidating to look at a daunting list of 100’s of SEO tips. That doesn’t mean that they are all not important, a good amount of them are!
But what I wanted to share the most important tips for those who wanted to get started getting their local business ranking on Google. Here are the best essential tips for local SEO to grow your small businesses in 2021.
Top 7 Local SEO (Search Engine Optimization) Tips for Small Businesses in 2021
1. Creating a Google My Business Account
The most important thing you can do when it comes to local search results in Google is to create a Google My Business account.
When you go through this process, you’ll be able to give the NAP (Name, Address and Phone Number) of your business. Google will then call or send you a letter to verify the account. Once complete, Google will be able to index this information.
Your business will then be placed in Google Maps and the SERP. An extra piece of advice would be to make sure to always keep your information updated if you want to dominate in the local SEO.
2. Optimizing Your URL’s and Tags
Optimizing your URLs, title tags, and meta descriptions are pretty common place for local SEO. However, most local businesses seem to forget it’s importance.
Another big tip for ranking locally is to include the region, city, district and other target keywords within those fields. When Google indexes this information, you’ll have a stronger chance to show up in the results for those keywords distinct to your area.
3. Stay Modern with Optimized Voice Search and being Mobile Friendly
We all have mobile phones in this modern era, so it’s not surprising when Google announced that they will give ranking priority to mobile as opposed to desktop.
Along with that, in order to stay ahead of the curve, we must pay attention to the upcoming Google trend that is voice search and voice assistants. The reason for this is because more people are using the voice function for search and questions are becoming a common type of search query.
If you think about people using voice search, you can start piecing together long tail and short tail keywords that make up the phrases your customers would ask. When Google recognizes your local business, then your store will start showing up locally when a user searches via voice. Oh, the power of technology!
4. Business Directories on Other Platforms
There are a variety of other directory platforms where you can place your business’ name, address, contact information, and website. Facebook, Yelp, Foursquare, MapQuest, TripAdvisor, and Bing are some of those other online directories where you’ll be able to plug in your business details so that users on those platforms will be able to find you easily.
Placing your business’ NAP into these other online platforms will further reaffirm communication between those sites and Google just strengthening your ranking position in local search results (SERP).
5. Capitalizing on Local Terms such as Districts and Neighborhoods
As a local business owner, it’s likely that you and your customers use common phrases distinct to your city, district or local area. With this sort of information, you can conduct keyword research, using tools such as Google’s Keyword Planner, Ahrefs, and SEMRush, which will capture more phrases that are specific to your area.
There is plenty of upside to this as you’ll be able to show up better in your customer’s local searches. If you think that you might be drawing a blank on these types of keywords? Try adding in streets, parks, neighborhoods, local events, and other community topics in your copy or blog!
6. Getting Positive Reviews from your Customers
This goes without saying, but asking your customers for feedback can really go a long way for your business. Not only because you can improve on how well you are servicing your customers, but if you do receive positive reviews on Google, Facebook, Yelp and Foursquare, those will only strengthen your presence on Google My Business.
If you think about it, a potential customer is looking for your local product or service and thus will look upon the search results where Google will have placed higher reviewed results more than others. By asking and receiving positive reviews, your position in the SERP has the potential to be higher and could lead to more sales.
7. Blog about Local Events and Get Coverage
Being an active member of your community in real life has done so much for businesses before the internet happened. Now that we are all connected digitally, local businesses need to take the extra step and bring that local activity online.
This is a chance for businesses to have some fun by either creating a blog featuring local events or even being super active on social media with other local businesses and business journalists in the area.
The benefit of cultivating relationships with non-competing local businesses and journalists is that they could help bring high-quality backlinks to your site! Local coverage is as simple as writing about things happening in your community and sharing them online! It’s a great way to stay in touch with your community and vise Versa!
This concludes our local SEO tips for small businesses in 2021! If you apply these tips, we can guarantee that you’ll be hitting some ranking factors and hopefully turning up higher in the SERP. With that we have also written two guides on eCommerce SEO and Google Shopping Ads, if you want your business to reach a global audience.