What we learned from testing 1000s of paid ads for online education businesses
Check out our short video where we pull back the curtain on what’s been working for us in terms of creatives, messaging & tactics that are increasing conversion rates significantly.
Get Insights From 1000s of CreativesEdtech Programs that work with Think Orion get
The main focus for Edtech Programs is revenue per user. At the start, this is our laser focus.
No poor MQLs. Driving quality applicants that want to join your program. Shorten sales cycles.
Long-term brand affinity is critical to driving revenue over time. We help you accelerate this.
After the initial period, we work on your targets independently and report weekly on the key KPIs.
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What Our Edtech Clients Are Saying
“I’ve been working with Manno & Rayed for over 2 years. We’ve grown revenue 10x over this time frame and it has not been without ups and downs. However, if you’re looking for an attentive demand partner who brings innovative ideas and is also willing to listen to yours, then you’ve come to the right place. I highly recommend the team at Think Orion for any educator – big or small.”
“If you’re looking for a team that you do not have to micro-manage then Think Orion is for you my friend.. I started working with them in February 2022, after months of being on the fence of whether or not to hire them. Think Orion was amazing in coming in and being able to take initiative without me having to actively be there and directing the team.”
“Working with the Orion team has been a great experience. Steady growth with very little management from my side. I can focus on my business while the team takes care of all things paid ads, creative and messaging. I highly recommend working with them. Special shout out to Arooba – my account strategist.”
Now that GenZ has a shorter attention span than ever, grabbing their undivided focus is more challenging than ever before.
So, if you’re struggling to find the right student leads for your Edtech program, you’ve come to the right place!
We can generate awareness for your brand, help you convert more leads, and lower customer acquisition costs. In addition, we can also help you generate new leads and skyrocket your website traffic.
Digital Marketing Services
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Search Engine Optimization for edTech Businesses -
Email Marketing for edTech Business -
Google Ads for edTech Companies -
Traditional Marketing vs Specialized edTech Marketing Company
Search Engine Optimization for edTech Businesses
Technology has had a significant impact on how educational decision-makers consume information and seek answers. With our SEO Services for edTech, you can increase your visibility, grow your startup, and stay ahead of the competition.
Prospective clients are always looking for the best, and it is critical that edTech companies help them organically build their online visibility.
This is where SEO comes in! Our team has created a workflow to assist edTech businesses in achieving top-tier rankings for their websites on search engines, expanding their digital footprints, and eventually finding new clients.
Here’s how we help our clients:
We begin by conducting a thorough examination of the websites and making recommendations in an SEO audit report. To improve ranking performance, we optimize on-site features, supply fresh material, and execute monthly SEO hygiene.
To boost website rankings, we contact online publishers in order to provide guaranteed DA links, increase authority, and generate more focused traffic to websites. Finally, to assess website performance, our team leverages Google Analytics, Google Search Console, and other SEO tools.
Email Marketing for edTech Business
Email marketing is not only one of the more cost-efficient marketing tactics available to universities, schools, colleges, and educational businesses, but it is also one of the most effective in terms of ROI. A marketing team may expect a $44 return on investment for every dollar spent on email marketing.
That being said, unless you’re aware of how segmentation based on buyer personas works, you won’t be able to push your emails to the right audience that will find them most useful and relevant.
Here’s where we can help you!
We invest in cutting-edge email marketing tools to provide marketing automation services that add value and help boost your revenue.
With our data-driven email marketing services, you can:
- Reach targeted customers in real-time
- Increase your credibility
- Make the most of your time and money
- Monitor the success of your campaign
- Connect with more customers
- Improve brand recognition
- Boost website traffic
- Develop your unique brand
Google Ads for edTech Companies
Display ads can be seen on over 2 million websites, which makes them a powerful targeting mechanism for potential customers. Google Ads may provide a lot of value if you want to take advantage of the 5 billion searches that happen on Google every day.
We have years of expertise operating effective Google Ads campaigns across almost every industry as an experienced edTech business. We provide the following Google Ads services to assist you in increasing clicks, driving more website visitors, and converting them into paying customers:
- ROI tracking
- Strategic planning
- Targeted ad creation and optimization
- In-depth competitor analysis
- In-depth keyword research
- CRM integration and in-depth reporting
- Ongoing campaign monitoring
- Discovering new markets and opportunities for growth
Traditional Marketing vs Specialized edTech Marketing Company
As more people turn to technology for education, the edTech business is booming. The quantity of apps being produced, websites being launched, and businesses opening their doors is astounding.
So why not choose a specialized edTech marketing company over a traditional digital marketing agency and what makes them different?
An experience-rich edTech Marketing Agency understands the prospects journey and market dynamics to create immersive experiences. Their speacilaized ROI-driven approach – starting from awareness to lead generation or demand generation to nurture to conversion-based campaigns.
Through an integrated marketing strategy, edTech firms assist you in establishing digital media as the primary communication axis in the edTech industry and reaching out to educators, students, and parents. Everything is taken care of, from topic research to platform setup to developing the target list, running marketing campaigns, managing polls and surveys to thank you emails and delivering analytical data.
Frequently Asked Questions
And We Have The Answers
Marketing Edtech demands a unique set of strategies and techniques that can help you reach your target audience effectively. The most important element for Edtech marketing is providing content that is both informative and relevant to the needs of your customers. When creating content, keep in mind not only the educational aspects but also the user experience. This means making sure your content is engaging and interactive. In addition to content, you should also use digital marketing techniques such as SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media campaigns, email campaigns, and more to reach your customers. Make sure to create a comprehensive marketing plan that takes into account all channels for promotion.
EdTech marketing services can help you generate leads for your Edtech business. Some popular strategies that are often used by edTech marketers include social media advertising, email marketing, content marketing, search engine optimization (SEO), and influencer marketing.
It varies greatly depending on the size and scope of the Edtech business. For example, a small start-up might spend anywhere from 10 to 20 percent of their budget on marketing efforts, while larger companies may allocate up to 50 percent or more. Additionally, Edtech companies that are well established may have more resources to devote to marketing than those that are just getting started. The type of marketing strategy and tactics used can also affect how much is spent on Edtech marketing services.
Customer Acquisition Cost (CAC) is a metric used to determine the costs associated with obtaining new customers for edTech products and services. This can include marketing and advertising expenses, salaries, customer onboarding costs, and other related expenses. By calculating CAC, companies are able to measure their return on investment from their marketing strategies and identify areas for improvement. It also helps to identify customer segments that are more profitable and cost-effective to target with edTech marketing services.
Everywhere. Our team is 100% remote, and we work with clients worldwide!
