What we learned from testing 1000s of paid ads for online education businesses
Check out our short video where we pull back the curtain on what’s been working for us in terms of creatives, messaging & tactics that are increasing conversion rates significantly.
The Benefits
Build Your Brand
Help you set a clear and concise meaning for your business so that it can thrive in an ever-changing world.
Generate More Leads
Help you grow your business by attracting the right kind of leads with a personalized strategy for each budget and timeline.
Establish Credibility
Help you reach the right decision-makers with pinpoint accuracy by targeting prospective clients based on their budget and timeline.
Gain Visibility
Help you find the right people to connect with on social media, forums, and other online channels.
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What Our Clients Are Saying
“It was a pleasure working with Orion
From day one they were absolutely reliable and supportive, even with short notice and a tough deadline. The team at Orion was available almost 24/7, they came up with creative ideas and advertised our event in a lively and exciting way. The paid media execution played a significant role in the success of our event and also for all participating Marriott hotels. We look forward to many upcoming projects.”
Great help in our success
“Think Orion is our digital marketing partner and executes everything from advertising to email marketing. They have been a great help in our success, helping us create an even tighter sales cycle with their clever ideas for creative ways of getting the word out! We’ve found them very responsive when it comes to working together on how we can make this happen, so if you’re looking for someone who’s dedicated as well as efficient then look no further than Manno & Co.”
They have done an excellent job
“I’ve been working with Think Orion for the better part of a year now and I can confidently say they are one of my favorite vendors. They have done an excellent job crafting copy that’s both direct to the point but still engaging, their design is always on-point (I mean seriously check out our ads), oh right and let me not forget about social media! The team at Think Orion knows how to engage in conversations like nobody else so you know your message will be heard loud and clear.”
Now that Generation Z has a shorter attention span than even a goldfish, grabbing their undivided focus is more challenging than ever before.
So, if you’re struggling to find the right student leads for your college, university, or school, you’ve come to the right place!
We can generate awareness for your brand, help you convert more leads, and lower your customer acquisition costs. In addition, we can also help you generate new leads and skyrocket your website traffic.
Digital Marketing Services
Search Engine Optimization for edTech Businesses
Email Marketing for edTech Business
Google Ads for edTech Companies
Traditional Marketing vs Specialized edTech Marketing Company
Search Engine Optimization for edTech Businesses
Technology has had a significant impact on how educational decision-makers consume information and seek answers. With our SEO Services for edTech, you can increase your visibility, grow your startup, and stay ahead of the competition.
Prospective clients are always looking for the best, and it is critical that edTech companies help them organically build their online visibility.
This is where SEO comes in!Our team has created a workflow to assist edTech businesses in achieving top-tier rankings for their websites on search engines, expanding their digital footprints, and eventually finding new clients.
Here’s how we help our clients:
We begin by conducting a thorough examination of the websites and making recommendations in an SEO audit report. To improve ranking performance, we optimize on-site features, supply fresh material, and execute monthly SEO hygiene.
To boost website rankings, we contact online publishers in order to provide guaranteed DA links, increase authority, and generate more focused traffic to websites. Finally, to assess website performance, our team leverages Google Analytics, Google Search Console, and other SEO tools.
Email Marketing for edTech Business
Email marketing is not only one of the more cost-efficient marketing tactics available to universities, schools, colleges, and educational businesses, but it is also one of the most effective in terms of ROI. A marketing team may expect a $44 return on investment for every dollar spent on email marketing.
That being said, unless you’re aware of how segmentation based on buyer personas works, you won’t be able to push your emails to the right audience that will find them most useful and relevant.
Here’s where we can help you!
We invest in cutting-edge email marketing tools to provide marketing automation services that add value and help boost your revenue.
With our data-driven email marketing services, you can:
Google Ads for edTech Companies
Display ads can be seen on over 2 million websites, which makes them a powerful targeting mechanism for potential customers. Google Ads may provide a lot of value if you want to take advantage of the 5 billion searches that happen on Google every day.
We have years of expertise operating effective Google Ads campaigns across almost every industry as an experienced edTech business. We provide the following Google Ads services to assist you in increasing clicks, driving more website visitors, and converting them into paying customers:
Traditional Marketing vs Specialized edTech Marketing Company
As more people turn to technology for education, the edTech business is booming. The quantity of apps being produced, websites being launched, and businesses opening their doors is astounding.
So why not choose a specialized edTech marketing company over a traditional digital marketing agency and what makes them different?
An experience-rich edTech Marketing Agency understands the prospects journey and market dynamics to create immersive experiences. Their speacilaized ROI-driven approach – starting from awareness to lead generation or demand generation to nurture to conversion-based campaigns.
Through an integrated marketing strategy, edTech firms assist you in establishing digital media as the primary communication axis in the edTech industry and reaching out to educators, students, and parents. Everything is taken care of, from topic research to platform setup to developing the target list, running marketing campaigns, managing polls and surveys to thank you emails and delivering analytical data.
Frequently Asked Questions
And We Have The Answers
Marketing EdTech demands a unique set of strategies and techniques that can help you reach your target audience effectively. The most important element for EdTech marketing is providing content that is both informative and relevant to the needs of your customers. When creating content, keep in mind not only the educational aspects but also the user experience. This means making sure your content is engaging and interactive. In addition to content, you should also use digital marketing techniques such as SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media campaigns, email campaigns, and more to reach your customers. Make sure to create a comprehensive marketing plan that takes into account all channels for promotion.
EdTech marketing services can help you generate leads for your EdTech business. Some popular strategies that are often used by edTech marketers include social media advertising, email marketing, content marketing, search engine optimization (SEO), and influencer marketing.
It varies greatly depending on the size and scope of the EdTech business. For example, a small start-up might spend anywhere from 10 to 20 percent of their budget on marketing efforts, while larger companies may allocate up to 50 percent or more. Additionally, EdTech companies that are well established may have more resources to devote to marketing than those that are just getting started. The type of marketing strategy and tactics used can also affect how much is spent on EdTech marketing services.
Customer Acquisition Cost (CAC) is a metric used to determine the costs associated with obtaining new customers for edTech products and services. This can include marketing and advertising expenses, salaries, customer onboarding costs, and other related expenses. By calculating CAC, companies are able to measure their return on investment from their marketing strategies and identify areas for improvement. It also helps to identify customer segments that are more profitable and cost-effective to target with edTech marketing services.
Everywhere. Our team is 100% remote, and we work with clients worldwide!
