Now that Generation Z has a shorter attention span than even a goldfish, grabbing their undivided focus is more challenging than ever before.

So, if you’re struggling to find the right student leads for your college, university, or school, you’ve come to the right place!

We can generate awareness for your brand, help you convert more leads, and lower your customer acquisition costs. In addition, we can also help you generate new leads and skyrocket your website traffic.

Don’t just be better — be different!

We’re a team of experts who know how to help you inspire today’s educators through your vision for tomorrow’s learners. Staffed by marketing experts and former university professors, we can elevate any brand into something more durable, engaging, and converting. 

Whether you’re a small or large company, we have the skills to help your business reach new heights. We’ll apply our depth of edTech marketing expertise and digital advertising strategies to capture high-priority audiences’ attention with creative campaigns designed for success.

These strategies include:

• Build a strong foundation using search engine optimization (SEO) techniques, then track and analyze performance in-depth.
• Paid advertising campaigns that primarily target long-tail, transactional, and academic terms like “edTech marketing solutions,” “buying edTech software,” and “how to evaluate edTech platforms.”
• Use marketing automation to develop leads and find distinct audience groups.

Technology is evolving, and the way we learn has changed. Our education system needs to keep up with this new trend or be left behind in today’s competition for talent. Hundreds of edTech startups are trying their best but they can’t succeed without help from brands who know how vital these products are to grow into something extraordinary – which means you need someone like us on your team.

Content Marketing for edTech Companies

Content is the backbone of any successful edTech marketing strategy. Our content professionals are skilled in the art of copywriting, research, and development. We can help you generate leads with our various solutions that target specific audiences.

We can help you: 

• Know your customers AND their end-users
• Maintain a simple but sympathetic message that resonates with your audience
• Make your content pertinent
• Prioritize quality over quantity
• Produce and publish content timely on a variety of marketing channels

We specialize in crafting messaging and other strategies that speak directly with your customers’ pain points, helping you generate more student leads.

Facebook Marketing for edTech Companies

Social media has evolved far beyond quirky dance videos and funny memes. When it comes to your startup, you must integrate social media into your marketing plan. There is no disputing that your potential clients use social media on a daily basis. 

To capitalize on this opportunity, a thorough marketing strategy must include timely articles meant to establish a strong online presence through which you can promote your brand, share your content, and drive the conversation.

Our team of social media marketing experts can help you: 

• Increase the number of page followers
• Diversify follower demographics
• Increase the number of actions on a page
• Increase the reach of your posts
• Increase post-engagement rates
• Increase Click-Through-Rate (CTR) at a lower cost
• Improve Ad Impressions & Frequency
• Improve the CPM and CTR of Facebook Ads
• Improve Cost per Conversion (CPC)

Search Engine Optimization for edTech Businesses

Technology has had a significant impact on how educational decision-makers consume information and seek answers. With our SEO Services for edTech, you can increase your visibility, grow your startup, and stay ahead of the competition.

Prospective clients are always looking for the best, and it is critical that edTech companies help them organically build their online visibility. 

This is where SEO comes in!

Our team has created a workflow to assist edTech businesses in achieving top-tier rankings for their websites on search engines, expanding their digital footprints, and eventually finding new clients.

Here’s how we help our clients:

We begin by conducting a thorough examination of the websites and making recommendations in an SEO audit report. To improve ranking performance, we optimize on-site features, supply fresh material, and execute monthly SEO hygiene. 

To boost website rankings, we contact online publishers in order to provide guaranteed DA links, increase authority, and generate more focused traffic to websites. Finally, to assess website performance, our team leverages Google Analytics, Google Search Console, and other SEO tools.

Email Marketing for edTech Business

Email marketing is not only one of the more cost-efficient marketing tactics available to universities, schools, colleges, and educational businesses, but it is also one of the most effective in terms of ROI. A marketing team may expect a $44 return on investment for every dollar spent on email marketing.

That being said, unless you’re aware of how segmentation based on buyer personas works, you won’t be able to push your emails to the right audience that will find them most useful and relevant.

Here’s where we can help you!

We invest in cutting-edge email marketing tools to provide marketing automation services that add value and help boost your revenue.

With our data-driven email marketing services, you can:

• Reach targeted customers in real-time
• Increase your credibility
• Make the most of your time and money
• Monitor the success of your campaign
• Connect with more customers
• Improve brand recognition
• Boost website traffic
• Develop your unique brand

Google Ads for edTech Companies

Display ads can be seen on over 2 million websites, which makes them a powerful targeting mechanism for potential customers. Google Ads may provide a lot of value if you want to take advantage of the 5 billion searches that happen on Google every day.

We have years of expertise operating effective Google Ads campaigns across almost every industry as an experienced edTech business. We provide the following Google Ads services to assist you in increasing clicks, driving more website visitors, and converting them into paying customers:

• ROI tracking
• Strategic planning
• Targeted ad creation and optimization
• In-depth competitor analysis
• In-depth keyword research
• CRM integration and in-depth reporting
• Ongoing campaign monitoring
• Discovering new markets and opportunities for growth

Traditional Marketing vs Specialized edTech Marketing Company

As more people turn to technology for education, the edTech business is booming. The quantity of apps being produced, websites being launched, and businesses opening their doors is astounding.

So why not choose a specialized edTech marketing company over a traditional digital marketing agency and what makes them different?

An experience-rich edTech Marketing Agency understands the prospects journey and market dynamics to create immersive experiences. Their speacilaized ROI-driven approach – starting from awareness to lead generation or demand generation to nurture to conversion-based campaigns.

Through an integrated marketing strategy, edTech firms assist you in establishing digital media as the primary communication axis in the edTech industry and reaching out to educators, students, and parents. Everything is taken care of, from topic research to platform setup to developing the target list, running marketing campaigns, managing polls and surveys to thank you emails and delivering analytical data.

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