Higher Education Marketing Agency

Driving Demand for Higher Education Programs at Scale

We help marketing leaders in Higher Education drive demand through messaging, ad campaigns and the creator program.

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What we learned from testing 1000s of paid ads for online education businesses

What we learned from testing 1000s of paid ads for online education businesses

Check out our short video where we pull back the curtain on what’s been working for us in terms of creatives, messaging & tactics that are increasing conversion rates significantly.

Get Insights From 1000s of Creatives

The Benefits

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Build Your Brand

Help you set a clear and concise meaning for your business so that it can thrive in an ever-changing world.

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Generate More Leads

Help you grow your business by attracting the right kind of leads with a personalized strategy for each budget and timeline.

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Establish Credibility

Help you reach the right decision-makers with pinpoint accuracy by targeting prospective clients based on their budget and timeline.

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Gain Visibility

Help you find the right people to connect with on social media, forums, and other online channels.

What Our Higher Education Clients Are Saying

Wasim Asghar

“I’ve been working with Manno & Rayed for over 2 years. We’ve grown revenue 10x over this time frame and it has not been without ups and downs. However, if you’re looking for an attentive demand partner who brings innovative ideas and is also willing to listen to yours, then you’ve come to the right place. I highly recommend the team at Think Orion for any educator – big or small.”

Wasim Asghar
Studyforfe
Amanda Horvath

“If you’re looking for a team that you do not have to micro-manage then Think Orion is for you my friend.. I started working with them in February 2022, after months of being on the fence of whether or not to hire them. Think Orion was amazing in coming in and being able to take initiative without me having to actively be there and directing the team.”

Amanda Horvath
amandahorvath.com
Conor Harris

“Working with the Orion team has been a great experience. Steady growth with very little management from my side. I can focus on my business while the team takes care of all things paid ads, creative and messaging. I highly recommend working with them. Special shout out to Arooba – my account strategist.”

Conor Harris
Pinnacle Performance

The education industry is expected to become a $10 Trillion industry by 2030. And is growing at a 4.5% CAGR

With such a highly competitive market, having a higher education marketing agency that can significantly scale your student base is essential for success.

At Orion, we help colleges, universities, and education institutes generate the highest ROI from higher education marketing campaigns.

Our experts will help you discover actionable opportunities to scale and become the leaders in the super-competitive higher ed landscape. This as a result means more applicant inquiries, improved enrollment rates, a higher number of applicants, and retention rates.

Our Digital Marketing Services for Higher Education

Our proven data-driven strategies help generate inquiries, enrolments and qualified leads for higher education institutes.

  • tsb Facebook (meta)
  • tsb TikTok
  • tsb LinkedIn
  • tsb Search Engine Optimization (SEO)
  • tsb Content Marketing
  • tsb Google Ads
  • tsb Landing Page Development
  • tsb Email Marketing
  • tsb Conversion Rate Optimization (CRO)

We help educational institutes increase brand awareness, reach the right prospective students, and generate quality leads and conversions through powerful Facebook marketing:

  • Reaching the right target audience
  • Improve visibility
  • Increasing campaign efficiency
  • Delivering qualified leads

TikTok

Think Orion develops highly effective Tik Tok ad campaigns for universities and colleges that drive results from day one. We are experts in education marketing services through Tik Tok and help you produce viral, captivating, and ROI-focused content to help you reach your enrolment targets.

  • TikTok influencer campaign management
  • TikTok profile content creation
  • Tik Tok paid advertisement
  • Influencer Strategy Development

LinkedIn

Think Orion can help you go forward and target prospective students through more in-depth information with LinkedIn ad campaigns. As a higher Ed marketing agency, we can help you leverage paid ad campaigns, find and connect with prospects and generate leads through LinkedIn.

  • Build awareness
  • Drive website traffic
  • Generate leads and build connections

Search Engine Optimization (SEO)

Think Orion can help you increase your website visibility, boost traffic, and drive organic leads for your college/university. Connect with prospective students and increase enrolments with our higher Ed marketing services. Our value-driven approach gives you a real edge over others.

  • Rank well for relevant search queries
  • Broaden reach to prospects
  • Enhance search engine performance

Content Marketing

Think Orion can help you boost recruitment efforts by developing targeted content for maximum impact. Content can help prospective students to resonate and provide powerful impressions through different content types such as long-form articles, videos, blogs, podcasts, infographics, and in-depth, informative content.

  • Improve prospective student engagement and loyalty
  • Increase brand awareness and reputation
  • Enhance communication during the enrolment funnel

Google Ads

Think Orion is a leading higher Ed marketing firm that ensures your college/university stays at the top of Google search results for designated keywords. Google ads have a profound impact on your enrolment results. Increase qualified student inquiries and drive exceptional campaign results with Google Ads management.

  • Keyword research & competitor analysis
  • Campaign creation and ad copy creation
  • Weekly and monthly reporting
  • Achieve the highest conversation rates

As a higher education marketing agency, our job is to help you connect with your prospects, deliver first impressions, establish a differentiator, and drive conversions. Let us develop a landing page for your university/college to target, capture the information, nurture, and convert prospects into enrolled students.

  • Strong call-to-action
  • Lead capture form
  • Compelling content & modern design
  • Conversion rate optimization

Email Marketing

Think Orion turns emails into enrolments with more open, click, and sales rates. Personalize every step of your prospective student journey with emails that convert more, drive traffic, and boost your admissions.

  • Drive website traffic, increase awareness, and facilitate prospect
  • Customer journey automation with trigger emails
  • Full visibility into analytics and campaign results

Conversion Rate Optimization (CRO)

Think Orion offers the best CRO services that turn website traffic into enrollments for universities and colleges. We use data analytics to understand your prospects, study the conversion funnel of your website, and optimize the journey to increase the conversion rate.

  • Enhance website usability and conversion rate, and improve UI
  • Unearth deep insights to leverage the experience for prospects
  • Increase enrolments, drive profits, and boost revenue
  • Drive bottom-line growth for higher ROI

Frequently Asked Questions

And We Have The Answers

What are the marketing strategies for educational institutions?
  1. Redesign your university/college website
  2. Improve search engine strategy
  3. Optimize email marketing with personalized communication
  4. Establish a blog for university/college
  5. Deliver consistent and relevant messages through social media ads
  6. Live streaming campus tours, podcasts, and interviews
Do universities have marketing departments?

Yes, today almost all universities have a marketing department that is responsible for promoting their institution, attracting students, bearing the responsibility of communication across different platforms.

How much does higher education spend on marketing?

Higher education institutions are investing significantly in marketing as the competition is high. Depending on the budget, universities spent on marketing efforts such as advertising, conducting events, digital campaigns, and attracting students.

Why is online marketing important for your student enrolment strategy?

To reach a wider audience, online marketing is an important part of student enrolment strategy that enables to target prospective students for better decision-making.

What are the current trends in higher education?
  • Online learning
  • Career readiness
  • Experiential learning
  • Diversity and inclusion on campus
  • Affordability of college programs
  • International student recruitment
What makes Higher Ed Marketing Agencies different from general marketing agencies?

Higher Ed Marketing Agencies deeply understand the unique challenges and opportunities within the education sector. They tailor their strategies to align with the goals and values of educational institutions, considering factors like admissions cycles and academic program nuances.

What They Say.

"Manno, Ray and the team at Orion are great. They managed to turns things around for our campaigns in a short span of time. Creative, great insights and a constant flow of communication make it awesome to work with them."

Terrence, Avado Learning

"Think Orion are expert - they know what it takes to do a paid campaign in the ed-tech sectors. They helped me penetrate the African market. They were very agile, very creative and achieved our targets through intensive campaigns on all paid channels. The biggest outcome to come from working with Orion is that they are RELIABLE, and they try a lot of things proactively. When we miss our targets, they have insights and solutions to what went wrong, and when we hit our targets, they know exactly what worked and double down on it. They are excellent partners."

Magdi Moussa - Udacity

"Think Orion has been a fundamental part of our marketing efforts for the last few years. All of them are great team players in our marketing efforts. Throughout the time we’ve worked together, they’ve helped us grow our lead gen, and sales & helped us grow the brand. The top three things about Think Orion are they are adaptable, they keep us accountable to do our part, and they are just fun to work with. "

Walid Feghali - Evenant

"If you’re looking for a team that you do not have to micro-manage then Think Orion is for you my friend.. I started working with them in February 2022, after months of being on the fence of whether or not to hire them. Think Orion was amazing in coming in and being able to take initiative without me having to actively be there and directing the team."

Amanda Horvath - amandahorvath.com

"I’ve been working with Manno & Rayed for over 2 years. We’ve grown revenue 10x over this time frame and it has not been without ups and downs. However, if you’re looking for an attentive demand partner who brings innovative ideas and is also willing to listen to yours, then you’ve come to the right place. I highly recommend the team at Think Orion for any educator - big or small."

Wasim Asghar - Studyforfe

"Working with the Orion team has been a great experience. Steady growth with very little management from my side. I can focus on my business while the team takes care of all things paid ads, creative and messaging. I highly recommend working with them. Special shout out to Arooba - my account strategist."

Conor Harris - Pinnacle Performance