What we learned from testing 1000s of paid ads for online education businesses
Check out our short video where we pull back the curtain on what’s been working for us in terms of creatives, messaging & tactics that are increasing conversion rates significantly.
The Benefits
Build Your Brand
Help you set a clear and concise meaning for your business so that it can thrive in an ever-changing world.
Generate More Leads
Help you grow your business by attracting the right kind of leads with a personalized strategy for each budget and timeline.
Establish Credibility
Help you reach the right decision-makers with pinpoint accuracy by targeting prospective clients based on their budget and timeline.
Gain Visibility
Help you find the right people to connect with on social media, forums, and other online channels.
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What Our Clients Are Saying
Very professional marketers
“Working with the Orion team has been a great experience. Steady growth with very little management from my side. I can focus on my business while the team takes care of all things paid ads, creative and messaging. I highly recommend working with them. Special shout out to Arooba – my account strategist.”
Great service, awesome people
“Think Orion has been a fundamental part of our marketing efforts for the last few years. All of them are great team players in our marketing efforts. Throughout the time we’ve worked together, they’ve helped us grow our lead gen, and sales & helped us grow the brand. The top three things about Think Orion are they are adaptable, they keep us accountable to do our part, and they are just fun to work with. “
It was a pleasure working with Orion
“If you’re looking for a team that you do not have to micro-manage then Think Orion is for you my friend.. I started working with them in February 2022, after months of being on the fence of whether or not to hire them. Think Orion was amazing in coming in and being able to take initiative without me having to actively be there and directing the team.”
The education industry is expected to become a $10 Trillion industry by 2030. And is growing at a 4.5% CAGR
With such a highly competitive market, having a higher education marketing agency that can significantly scale your student base is essential for success.
At Orion, we help colleges, universities, and education institutes generate the highest ROI from higher education marketing campaigns.
Our experts will help you discover actionable opportunities to scale and become the leaders in the super-competitive higher ed landscape. This as a result means more applicant inquiries, improved enrollment rates, a higher number of applicants, and retention rates.
Digital Marketing Services
Higher Education Social Media Marketing
Increase Student Leads with Google Ads
Email Marketing Campaigns for Universities and Colleges
SEO for Higher Education Marketing
Landing Pages for Higher Ed
Higher Education Social Media Marketing
With the Gen Z generation now becoming old enough to join colleges, establishing a relationship with the young breed through social media is paramount for higher education institutions.
Utilizing social media for colleges is now the future of recruitment. new students, establishing alumni relations, managing crisis communications, and raising funds. Everything happens on social media.
Social media in higher ed has proved to be a game-changer that has modernized higher education marketing in recent years. There is a noticeable surge in education institutions using social media marketing to establish a presence.
According to The Sixth Sense survey, out of 69 UK universities, 98% of respondents suggested that they use social media marketing as part of their marketing strategy. It is progressively taking over traditional press advertising and email marketing.
Orion understands the importance of social media marketing. By assessing Goals, Target customers, personas, markets, and the right channel (Facebook, Snapchat, and Instagram), we can help you attract the right-fit students for your school.
Increase Student Leads with Google Ads
If you’re an educational institute, chances are that you already know about the power of Google Ads for recruiting students. If you’re still not taking advantage of Google Ads, you better make it part of your marketing agenda right away. After all, Google handles 3.5 billion user searches every day. It’s time your university, college, or institute becomes part of those searches.
To run a successful Google Ads campaign, you need a strong targeting strategy. Not targeting irrelevant audiences is crucial for making sure that you don’t waste your school’s advertising budget.
Google Ads are powered by Google’s AI. Using Google Ads, you can basically hire a bot to advertise your precise marketing message to the relevant audience for your school.
According to Jerry Dischler, Vice President of Google, Product Management, all you need to do is provide 15 headlines and 4 description lines, and Google will take care of your targeted advertising.
Although we may have made it sound really easy to run successful Ads, it is not that straightforward. Not targeting the right audience can make your efforts futile. You’ll be spending aggressively without deriving any results.
Feeling overwhelmed? Don’t worry. We’re here to help. Here at Think Orion – we deal with PPC advertising, among many other marketing services.
Our team of experts has used Google Ads over the years to carry out PPC campaigns. In fact, paid advertising is our main spotlight. All of our ad campaigns are linked with Google Ads. We believe that the platform has made it easier for educational institutions to find the right fit students.
Email Marketing Campaigns for Universities and Colleges
Did you know that in fall 2018, 19.9 million students enrolled in American institutions? This number is predicted to grow astronomically with the Gen Z generation now being old enough to enroll in colleges.
College students submit on average eight applications each. That’s way too many opportunities to miss out on. Having an effective marketing strategy in place can help not only draw in new students but keep your alumni and existing students engaged as well.
Email marketing is one of the more affordable marketing strategies any university can take advantage of. Based on data, for every dollar spent on email marketing, marketers can expect an average ROI of $44.
Email is also much more effective than Twitter and Facebook combined when it comes to attracting new customers. To be more specific, it is 40 times more effective. A well-executed email marketing campaign can help universities increase enrollments and strengthen retention.
With that being said, many universities fail to structure their email marketing plans. Higher education institutes often make the mistake of running inconsistent and poor-quality email campaigns.
Why is that?
Well, most university marketers handle multiple roles because of limited budgets and resources.
A digital marketing agency like Think Orion can help you acquire, nurture and retain your students with full-service, strategic communications management. We’ll help you create compelling email copies, perform audience segmentation and help analyze your data to maximize your student intake.
SEO for Higher Education Marketing
67% of all new students looking up schools to join rely on search engines as their primary source of finding relevant information. Considering that the total number of students joining higher education is expected to reach approximately 380 million by 2030, it is extremely crucial that your website appear and operate at the best possible standards to be able to rank among the top search results of search engines like Google.
With that being said, email marketing in the Higher ed market is challenging. Unlike other industries, your site visitors will navigate through multiple pages other than just your homepage to find information regarding courses, campus life, and so on and so forth.
Furthermore, another dilemma in the Higher ed industry is that almost 80% of search queries related to education are non-converting.
This is where Orion can help you out. We can handle your SEO campaigns for higher education that will greatly benefit your institution. We can help you position yourself above your competitors on phrases related to higher education. We can also help you improve your domain authority which will help you achieve dominance on search engines related to your niche.
Landing Pages for Higher Ed
The landing page of your higher education institution should appeal to a wide variety of students enrolled in various programs that you offer. A great-performing landing page should be designed strategically to attract and convert students.
The higher education industry is full of good and bad examples of landing pages. A good landing page will help you attract the right target audience and transition them one step closer to conversion.
A great-looking landing page of any educational institute should have a consistent message, provide relevant information, should be eye-catching, and should be optimized to generate leads.
We here at Orion believe in creating a converting student admissions landing page. We know the art and science of good landing page building to improve conversions and engagement with your prospects. We provide tailored landing page building, results-driven landing page building, precise audience-building, and hands-free management services.
Frequently Asked Questions
And We Have The Answers
Higher education marketing is all about reaching prospective students and communicating the unique value of your institution to them. Our higher education marketing strategies focus on connecting with potential students and conveying the benefits of attending a particular university, college, or program. They also include activities that target current students, alumni, faculty, and staff.
Many universities have marketing departments that are responsible for developing and executing promotional strategies, including advertising campaigns, web design, public relations efforts, and social media management. The team typically works to communicate the institution’s brand identity and message to existing students and other stakeholders.
This is where a higher education marketing agency can be especially useful. An agency can leverage its expertise and resources to create and implement a comprehensive plan tailored to the needs of the university. They can also help universities stay up-to-date with industry trends, develop creative content, and measure campaign success. With our expertise in higher education marketing strategies, we’re here to help you make sure every step of the process is as successful as possible.
Universities typically allocate a significant portion of their budget to marketing and recruitment expenses. The exact amount varies from institution to institution, but it can range anywhere from 6-15% of total costs.
At our higher education marketing agency, we understand the financial implications of your decisions and will work with you to create an effective marketing plan that fits within your budget. Our experienced team will help you identify cost-effective strategies and measure results to ensure maximum ROI.
The most successful marketing strategies for educational institutions are those that focus on targeting potential students and communicating the benefits of attending a particular university, college, or program. Examples of such strategies include leveraging digital channels, creating meaningful content, utilizing search engines and social media platforms, increasing visibility through public relations efforts, developing comprehensive branding campaigns, and staying abreast of educational technology trends.
At our higher education marketing agency, we have the tools and resources necessary to create a comprehensive marketing plan that is tailored to your institution’s needs. Our team can help you develop innovative strategies and effective campaigns to reach your target audience, measure results, and ensure maximum ROI.
