Facebook Advertising Services for Higher Education

Tired of Empty Classrooms? Fill Them with Facebook Ads

Reach prospective students, enhance brand awareness and drive enrollment with our expert Facebook ads services for higher education to reach your goals.

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Why Choose Our Facebook Advertising Services?

Whether you want to increase your enrolments or admissions, our Facebook advertising services will strengthen your reach to attract potential students and achieve your goals.

Think Orion helps universities and colleges take complete advantage of Facebook advertising. From strategy plans to ad campaigns, we provide an all-in-one solution.

Benefits of Facebook Advertising for Universities

Reach a wider audience

Get in front of potential students interested in your university or college through Facebook ads.

Targeted advertising 

Reach prospective students based on demographic targeting through our Facebook ads for education.

Cost-effective campaigns

Unlock maximum ROI with our Facebook marketing for schools with optimized ad spend.

Increased Brand Awareness

Raise your university’s profile among a wide range of prospective students, parents, and educators by showcasing your campus, programs, achievements, and unique offerings.

Customized Campaigns

Tailor your ads for different segments of your target audience, whether it’s undergraduate, graduate, international, or specific programs, maximizing relevance and impact.

Facebook Advertising Statistics for Higher Education

  1. Facebook reported 2.98 billion monthly active users during the 1st quarter of 2023. (Statista)
  2. 73% of adults in the United States with a college degree used Facebook. (Statista)
  3. The average click-through rate (CTR) for Facebook ads across all industries is 0.90%. (Wordstream)
  4. The median engagement rate on Facebook is 0.064%. (Rivaliq)
  5. 97% of Chief Marketing Officers from higher education in the U.S. used Facebook advertising. (Statista)

Facebook Advertising Services for Higher Education

Campaign Strategy

Our expert team at Think Orion helps you maximize your reach and engagement through a comprehensive campaign strategy tailored to your university or college.

With a data-driven approach, our campaign strategy boosts enrolment and attracts potential students.

Our experts help universities and colleges to get in front of the right audience, boost engagement and achieve higher ROI.

  • Reach potential students with targeted ads
  • Facebook ads that speak to your audience
  • Increase engagement through content
  • Increase lead generation and boost conversion
  • Increase traffic to the university website

Ad Creation and Design

Facebook ad experts at Think Orion create captivating and visually appealing ads that highlight your university’s unique aspects.

We drive engagement and interaction from the target audience through compelling content and imagery.

Elevate higher education Facebook ads with Think Orion to scale your marketing efforts and increase conversions.

  • Customized ads designs that align with your brand
  • Convey the right message
  • Make interactive and compelling ads 
  • Capture the attention of the target audience
  • Ads with clear value propositions & CTAs

Targeting and Audience Segmentation

We have the expertise to reach potential students based on targeted ads. You can opt for segmentation based on demographics, interests, behaviour, geographical location, etc.

We help you increase the chances of connecting with potential students actively seeking universities and colleges for their admission who are most likely to convert.

Think Orion delivers expert Facebook ad services for higher education institutions by employing advanced targeting techniques.

  • Determine your ideal target market.
  • Create a segmentation strategy for your university
  • Place Facebook ads into a specific target audience
  • Utilize multiple ads techniques to reach students
  • Build conversion-based strategy

Ad Placement and Optimization

Facebook experts at Think Orion know how to select the optimal ad placements across the platform to gain maximum visibility and engagement.

We ensure your higher Ed ads are strategically positioned to capture the target audience’s attention.

Our experienced team ensures your ads perform the best, deliver higher click-through rates and drive enrolment conversions for your university.

  • Ads appear to the right people at the right time
  • Use segmentation techniques to reach the audience
  • Get higher viewability for your ads
  • Optimize ad placement for higher ROI

Tracking and Analytics

Our team at Think Orion has the expertise to use robust tools to track and analyze the performance of your Facebook ad campaigns.

We provide a detailed report on insights related to ad performance through key metrics such as impressions, click-through rates, engagement and ROI.

At Think Orion, we believe you can’t win the game if you don’t know your numbers. Our experts help you track, measure and improve Facebook ads.

  • Monitor ad performance
  • Optimize your ad campaigns
  • Achieve desired results
  • Convert leads into enrolments

Ad Copywriting and Messaging

Our skilled copywriters have the experience and expertise to craft compelling ad copy and effectively convey your message to the right target audience.

Our ad copy includes your value proposition with a persuasive and concise message to captivate the target audience.

At Think Orion, we create Facebook ads for higher education that entice action and drive potential students to engage.

  • Engaging ads that highlight the key message 
  • Articulate your institution’s value proposition
  • Tailor ads to different segments
  • Diverse reach through ad copy localization
  • Ad an emotional appeal to evoke a connection

Retargeting Campaigns

Our Facebook experts implement the best retargeting campaigns to help your university or college re-engage with potential students.

We craft strategic plans to personalize ads for interested audiences to generate leads and increase conversions.

Facebook retargeting campaign experts at Think Orion show ads to potential students who have already engaged with your university or college and can turn them into qualified leads.

  • Customized audience segmentation
  • Dynamic retargeting to potential students
  • Sequential ad retargeting campaigns
  • Maintain ad effectiveness
  • Conversion tracking and reporting

Lead Generation and Conversion Tracking

Our team focuses on generating high-quality leads that convert.

At Think Orion, we design custom strategies for your university or college to capture information, nurture prospects and target them throughout their enrolment journey.

Our experts use effective tracking methods to measure campaign performance and improve lead generation for better ROI.

  • Maximize the visibility of your institution
  • Facebook ad optimization
  • Conversion rate optimization
  • Real-time ad management
  • Increase repeat engagement

Frequently Asked Questions

And We Have The Answers

How much does it cost to advertise on Facebook for higher education?

You can run Facebook ads for education depending on any budget. The Facebook ad management tool lets you set your budget and bid, get results, and pay for your desired actions, such as impressions and conversions. With access to reach and frequency, Facebook controls your ad campaign cost.

What to look for in a Facebook ad services provider?

When looking for Facebook ads services for higher education, consider the provider’s expertise in targeting, ad creation, analytics, and campaign management. Find out their proven track record, transparency in reporting, and strategy to help you achieve your marketing goals.

How can I track the success of my Facebook ad for higher education?

Facebook ads manager helps you track the success of your Facebook ads for higher education through metrics like reach, engagement, click-through rates, conversion rates, and cost per acquisition. Also, you can set up custom reports to measure campaign effectiveness and ROI

What should I include in my Facebook ad for higher education?

To attract potential students, your Facebook ad for higher education must have a captivating visual, compelling content, highlighting USP, a clear call-to-action, and a link to drive lead to your university website. A simple, concise and persuasive Facebook ad seen by the right audience will drive lead generation.