Google Ads for Higher Education

Improve your chances of reaching prospective students while they search for colleges and universities on search engines. Enhance your online visibility, drive niche-specific traffic, and convert prospects into successful enrollments.

Google Ads Statistics to Know in 2023

Publishers receive 68% of the revenue recognized by Google for displaying ads with Adsense (Google)

How Think Orion Uses Google Ads to Promote Colleges and Universities?

Think Orion aims to boost college and university enrollments via Google Ads. Our services include Search, Display, and YouTube Ads to promote an institute or a newly launched degree program.

Approach to Paid Traffic

Our Google Ads services enable universities and colleges to maximize reach through PPC (Pay-per-click) ads, display ads, sponsored posts, video ads, and Google search ads. These approaches enable universities to drive prospects to the website, enhance lead quality, increase lead volume, and improve overall search results.

Data-Driven Strategies

Our Google ads for schools are based on data-driven attribution, engage prospective students with display and search ads, and have a more significant impact on enrolments.

Understanding of the Education Space

Our Google Ads service for higher education helps enhance awareness of university/degree programs and drives more traffic. Our team of Ad experts Bids on relevant keywords and optimizes advertising campaigns to get more inquiries and admission requests.

What Is Google Ads?

Google Ads is an advertising solution that dramatically increases brand awareness, boosts conversions/sales, and maximizes profit margins. Google ads are equipped to target niche-specific keywords, reach a relevant audience, show compelling messages, and generate Return on Investment (ROI).

Google Ads enables universities and colleges to reach their target audience effectively. It achieves this by leveraging a combination of multiple factors such as keywords, interests, demographics, and locations that potential students are most likely to use when searching for a college or a degree course.

Types of Google ads for Higher education  include:

• Search Ads – text based
• Video Ads – YouTube ads
• Display Ads – Image & Banner ads
• App Ads – AdMob 

Why Do Your Institutes Need Google Ads?

We know Google ads are powerful to reach new students, and get them enrolled at your university or college. Your institution needs Google ads to focus on the prospects searching for institutes and increase quality leads.

• Increase visibility by displaying ads to the right prospective students searching for relevant keywords.
• Targeted advertising for specific demographic and geographic segments to ensure ads are visible to the right audience.
• Increase enrolments by enhancing search engine ranking and generating conversions and quality leads.

How does Google Ads Work? 

Think Orion Google Ads services for higher Ed makes it easier to reach your prospective students and help them choose your university/college for admission.

Here’s how Google Ads work:

Before we begin, a Google Ads account is created for your university/college using your email address and website. We ensure that campaign goals for your Google Ads must define the roadmap to reach your target audience. We maintain brand consistency throughout different channels. Our experts set locations through geo-targeting strategies to reach the right audience.

We know the right set of primary and secondary keywords that can help your institute boost ranking and visibility through Google ads. Also, our experts set Google Ads budgets on a daily or monthly basis based on your requirements.

Key steps to set up your Google Ads:

• Get a Google Ads account
• Set up your campaign goals
• Describe your business
• Choose a geographic area
• Choose keywords
• Write your Ads copies
• Define your Ads budget

Google Adwords Strategies for Higher Education

1. Crafting Compelling Ad Content

While Google Ads allows you to add visuals, videos, and text to your ads. Higher Ed paid search promotes your institution to drive traffic to your website. Content must be valuable for the prospects and relevant to position higher on search results.

For example, Bethel University has provided complete information in compelling ads that describe their program using clear and concise ad content.

2. Find Relevant Keywords for Your School

We understand that PPC keywords are the backbone of your university/college Google Ads campaign. To define the perfect set of keywords, we help you understand your prospective students, and think about what search terms and phrases they can use while searching schools.

• Short keywords – general keywords, for example, online schools
• Long-tail keywords – specific keywords, for example, online business schools in Berkley

For example, the Google Ads keyword planner dashboard showcases the exact terms and phrases that are relevant to your target audience.

(Please insert image from Google Ads dashboard)

3. Targeting Your Ideal Prospective Students with Demographic Filters

Take higher education paid search to the next level with Google Ads demographic filters targeting that include age, gender, household income, and parental status. We help you narrow down the target audience and segment to reach your prospective audience according to the traits shared.

For example, when we’re creating a Google Ads campaign for your university/college, you have the right options to make demographic selections based on the goals and targeted audience.

(Please insert an image from Google Ads planner/dashboard)

4. Designing Captivating Displays Ads

When it comes to Google display ads, Think Orion knows to know how to drive traffic to your website. Increase your reach with our captivating display ads to amplify your university/college awareness to the relevant audience. Display ads hook viewers into checking your ads and driving click-through rates.

For example, West Virginia University posted during the Covid-19 regarding online programs with a positive message on the display ad.

5. Developing a Successful Bidding Approach in Google Ads for Schools

Think Orion helps you understand the bid strategy that works best for your schools. Google Ads offers different bidding strategies based on your campaigns. We can help you focus on conversion through a range of bidding strategies that include:

1. Target cost per action (CPA)
2. Target return on ad spend (ROAS)
3. Maximize conversions
4. Maximize conversion value
5. Enhanced cost per click (ECPC)

6. Best Practices for Educational Landing Pages

Think Orion can help you design the best landing page that converts your visitors into quality leads. Shortening the journey towards the enrolment process, and gathering all the information from the prospects give you a head start and this can be achieved through a compelling landing page.

For example, Grand Canyon University’s engineering bachelor’s degree program landing page provides prospects with all the information and form to start their enrolment process.

SOURCE: GCU

7. Optimizing Your School’s Google Ads for Maximum Impact

Think Orion can help you optimize your school’s Google Ads by managing the performance of your campaign. We make sure your ads reach the right target audience, are placed on the right platforms, and consist of personalized content and message.