What we learned from testing 1000s of paid ads for online education businesses
Check out our short video where we pull back the curtain on what’s been working for us in terms of creatives, messaging & tactics that are increasing conversion rates significantly.
Get Insights From 1000s of CreativesThe Benefits
Help you set a clear and concise meaning for your business so that it can thrive in an ever-changing world.
Help you grow your business by attracting the right kind of leads with a personalized strategy for each budget and timeline.
Help you reach the right decision-makers with pinpoint accuracy by targeting prospective clients based on their budget and timeline.
Help you find the right people to connect with on social media, forums, and other online channels.
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What Our Edtech Clients Are Saying
“I’ve been working with Manno & Rayed for over 2 years. We’ve grown revenue 10x over this time frame and it has not been without ups and downs. However, if you’re looking for an attentive demand partner who brings innovative ideas and is also willing to listen to yours, then you’ve come to the right place. I highly recommend the team at Think Orion for any educator – big or small.”
“If you’re looking for a team that you do not have to micro-manage then Think Orion is for you my friend.. I started working with them in February 2022, after months of being on the fence of whether or not to hire them. Think Orion was amazing in coming in and being able to take initiative without me having to actively be there and directing the team.”
“Working with the Orion team has been a great experience. Steady growth with very little management from my side. I can focus on my business while the team takes care of all things paid ads, creative and messaging. I highly recommend working with them. Special shout out to Arooba – my account strategist.”
The eLearning market size surpassed $315 Bn. in 2021 and is projected to grow at a 20% CAGR from 2022 to 2028
In such a competitive landscape, it is important that your online presence be top-notch and rate higher than your competitors for potential students to find you.
Think Orion’s expertise in online course promotion can help you significantly scale your enrollment rates by finding the right audience at a lower cost and improved conversion rates.
Having helped dozens of course creators we exactly know the approach required for each course. This allows us to help you turn first-time visitors into subscribers who generate monthly recurring revenue and achieve 10X profitability.
How we help you promote your online course?
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Facebook Marketing For Online Course Promotion -
Email Marketing For Better Student Engagement -
Landing Pages For Higher Student Enrollment -
Conversion Rate Optimization For Online Courses -
SEO to Promote Your Online Course -
LinkedIn Ads For Online Education
An enabling platform of awareness, discussion and proactive responses, Facebook is an effective platform to reach your target student segment. With the right words, visuals and timing, you never know how successful your course will become. Just imagine, apart from attracting students to join your course, your course becomes a source of discussion on educational groups and community forums. It’s not just the course that needs to be perfect, it needs to be accepted as perfect. Talk about word of mouth!
Email Marketing For Better Student Engagement
Surprisingly it is the top most effective method in reaching out and converting leads into actual life-long enrollments! We noticed email marketing in online course promotion is very effective as this specific student base is very active in reading and responding to emails. From subscribing for alerts and updates to addressing queries, in the online course industry emails are an integral source of lead conversion. As a #1 marketing agency for online courses we have been capitalizing on this opportunity endlessly.
Landing Pages For Higher Student Enrollment
With your course offerings make the first impression a lasting one! A landing page is more than just a block of information, it is a compelling way to convince a potential student about why your course offering is the best. As a digital marketing agency for online education we know the importance of crafting tailored landing pages for online courses. From concise information to an easy-to-understand process of enrollment, tick all the boxes every student has for the ‘’perfect course’’.
Conversion Rate Optimization For Online Courses
There is a method to the madness and we know exactly how to attract meaningful website traffic for your course. We as a marketing agency for online courses understand the unique website visitor behaviour. Online education requires a different approach as compared to generic brands and services. For that our experts know the ins and outs of tailoring your website in a manner to promote higher chances of money actions and convert as many visitors as possible into actual students.
SEO to Promote Your Online Course
What if we told you there are smart tactics to leverage so you can get the right attention coming to your online course website. Let the potential students search you without having to search your course! Yes, effortless yet so impactful. How? By effectively using SEO tactics. In the case of online education, convey your course content in a manner that you appear as the number one option for them. It’s not always about keywords, they need to be crafted perfectly and conveyed at the right time.
LinkedIn Ads For Online Education
Being a credible platform, LinkedIn is more than a corporate portal, yes we really mean it. As a digital marketing agency for online education we always search for new platforms and innovative ways to connect online education providers with students that are the best fit. People and entities use various platforms with a different outlook and purpose. With students and instructors becoming more active on LinkedIn, it is a cherry on top to make a meaningful presence there.
Frequently Asked Questions
And We Have The Answers
Through digital platforms such as e-mail marketing, Facebook ads, Google ads and the Think Orion platform. Social media platforms enable potential course enrollers to find you as they search for the perfect course to enrol in. With the Think Orion platform you get to step up further with our expertise and resources to increase the relevant student base.
Any education technology company that requests a consultation with us will receive a highly individualized plan based on current trends and its unique plans and goals. We don’t sell premade packages, and we’re very choosy about our clients, too.
Online education businesses demand highly customized, nuanced digital marketing campaigns that may sometimes overlap with traditional marketing objectives, but it doesn’t mean they are exactly the same.Nowadays, as businesses have more content to share, they’ll require newer and more cutting-edge campaigns to secure new users. And that’s what we develop here at Think Orion.
Generally, B2B might prefer a platform like LinkedIn or pay-per-click advertising. However, B2C can build awareness and find new customers on more traditional platforms, like Instagram, Facebook, Snapchat, and Twitter. Our marketing team will guide you and help you pick the right platforms for your product.
Your budget will depend on your profitability, business goals, cash flow growth predictions, and other factors. There’s no one-size-fits-all answer, so contact us to discuss numbers and figures specific to your company.
Convenience and ease in accessibility. With the amount of restrictions, lockdowns and limits in physical platforms to go and learn, online courses have erupted as a unique opportunity. With online courses students can enrol for whichever course they like, even if it is offered in a different country. Online courses have shattered barriers of location and language restrictions thanks to digitization.
There is no specific amount in this case because every course is unique and may be influenced through various factors e.g global holidays, exams. Every month is unique and depending on your requirements shall be tailored accordingly.
We tailor our services and plans to best suit each and every client, and for regular services, we can structure payments around what is easiest to justify your marketing costs.
Everywhere. Our team is 100% remote, and we work with clients worldwide!
