How to drive traffic to online courses in 2021? What's working and what's not? Get the complete list of tactics to attract more visitors to your education or coaching website. We collected proven methods that help thousands of businesses worldwide.
Our expert team in online course promotion and online education marketing knows the A,B, C's of what is needed to introduce and scale to relevant audiences with effective strategies. We leverage the power of paid advertising complemented with compelling content to hit strike at the first line. We're not satisfied with meaningless metrics that only tell half the story. Why should you be?
As an education marketing agency our goal is to scale demand through widening audience reach, turning first-time visitors into longtime subscribers who generate monthly recurring revenue and achieving 10x profitability. But to see actual results and a solid return on investment, a recycled marketing strategy just won't cut it. That's where we come in, the #1 digital marketing agency for online education.
We're online marketing gurus who know exactly how to find the users you are looking for, how to get high-value traffic on your site, and how to convert that traffic into loyal, paying clientele. So don’t wait any longer and get those well-deserved loyal customers with the most practical marketing agency for online course.
An enabling platform of awareness, discussion and proactive responses, Facebook is an effective platform to reach your target student segment. With the right words, visuals and timing, you never know how successful your course will become. Just imagine, apart from attracting students to join your course, your course becomes a source of discussion on educational groups and community forums. It’s not just the course that needs to be perfect, it needs to be accepted as perfect. Talk about word of mouth!
Surprisingly it is the top most effective method in reaching out and converting leads into actual life-long enrollments! We noticed email marketing in online course promotion is very effective as this specific student base is very active in reading and responding to emails. From subscribing for alerts and updates to addressing queries, in the online course industry emails are an integral source of lead conversion. As a #1 marketing agency for online courses we have been capitalizing on this opportunity endlessly.
With your course offerings make the first impression a lasting one! A landing page is more than just a block of information, it is a compelling way to convince a potential student about why your course offering is the best. As a digital marketing agency for online education we know the importance of crafting tailored landing pages for online courses. From concise information to an easy-to-understand process of enrollment, tick all the boxes every student has for the ‘’perfect course’’.
There is a method to the madness and we know exactly how to attract meaningful website traffic for your course. We as a marketing agency for online courses understand the unique website visitor behaviour. Online education requires a different approach as compared to generic brands and services. For that our experts know the ins and outs of tailoring your website in a manner to promote higher chances of money actions and convert as many visitors as possible into actual students.
What if we told you there are smart tactics to leverage so you can get the right attention coming to your online course website. Let the potential students search you without having to search your course! Yes, effortless yet so impactful. How? By effectively using SEO tactics. In the case of online education, convey your course content in a manner that you appear as the number one option for them. It’s not always about keywords, they need to be crafted perfectly and conveyed at the right time.
Being a credible platform, LinkedIn is more than a corporate portal, yes we really mean it. As a digital marketing agency for online education we always search for new platforms and innovative ways to connect online education providers with students that are the best fit. People and entities use various platforms with a different outlook and purpose. With students and instructors becoming more active on LinkedIn, it is a cherry on top to make a meaningful presence there.
"It was a pleasure working with Orion - from day one they were absolutely reliable and supportive, even with short notice and a tough deadline. The team at Orion was available almost 24/7, they came up with creative ideas and advertised our event in a lively and exciting way. The paid media execution played a significant role in the success of our event and also for all participating Marriott hotels. We look forward to many upcoming projects."
"Think Orion is our digital marketing partner and executes everything from advertising to email marketing. They have been a great help in our success, helping us create an even tighter sales cycle with their clever ideas for creative ways of getting the word out! We’ve found them very responsive when it comes to working together on how we can make this happen, so if you’re looking for someone who’s dedicated as well as efficient then look no further than Manno & Co."
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"I’ve been working with Think Orion for the better part of a year now and I can confidently say they are one of my favorite vendors. They have done an excellent job crafting copy that’s both direct to the point but still engaging, their design is always on-point (I mean seriously check out our ads), oh right and let me not forget about social media! The team at Think Orion knows how to engage in conversations like nobody else so you know your message will be heard loud and clear."
"Working with Orion has been invaluable. Before Orion, I never would have thought that my workouts would attract so many people. Their quizzes and campaigns generate constant leads and people start to recognise me and my brand. Looking forward to grow in 2020 with Orion."
"Working with Orion has been great for us. We're good at building amazing content around healthy food and beverages. We struggled initially to gain traction but Orion's methods were able to bring consistently good results and they leveraged our great content to establish our brand in Bangkok."
"Professional end-to-end marketing services team - professional and competent! Looking forward to working with Think Orion for the foreseeable future. Thanks for the amazing results-driven approach."
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Any education technology company that requests a consultation with us will receive a highly individualized plan based on current trends and its unique plans and goals. We don't sell premade packages, and we're very choosy about our clients, too.
Online education businesses demand highly customized, nuanced digital marketing campaigns that may sometimes overlap with traditional marketing objectives, but it doesn't mean they are exactly the same.Nowadays, as businesses have more content to share, they'll require newer and more cutting-edge campaigns to secure new users. And that's what we develop here at Think Orion.
Generally, B2B might prefer a platform like LinkedIn or pay-per-click advertising. However, B2C can build awareness and find new customers on more traditional platforms, like Instagram, Facebook, Snapchat, and Twitter. Our marketing team will guide you and help you pick the right platforms for your product.
Your budget will depend on your profitability, business goals, cash flow growth predictions, and other factors. There's no one-size-fits-all answer, so contact us to discuss numbers and figures specific to your company.
Convenience and ease in accessibility. With the amount of restrictions, lockdowns and limits in physical platforms to go and learn, online courses have erupted as a unique opportunity. With online courses students can enrol for whichever course they like, even if it is offered in a different country. Online courses have shattered barriers of location and language restrictions thanks to digitization.
There is no specific amount in this case because every course is unique and may be influenced through various factors e.g global holidays, exams. Every month is unique and depending on your requirements shall be tailored accordingly.
We tailor our services and plans to best suit each and every client, and for regular services, we can structure payments around what is easiest to justify your marketing costs.
Along with our team's experience working with many different verticals, we have invested in extensive tools for in-depth market research enabling us to see who your audience is and what matters the most to them.
We can get started today! Get in touch so we can start talking options!
Everywhere. Our team is 100% remote, and we work with clients worldwide!
Through digital platforms such as e-mail marketing, Facebook ads, Google ads and the Think Orion platform. Social media platforms enable potential course enrollers to find you as they search for the perfect course to enrol in. With the Think Orion platform you get to step up further with our expertise and resources to increase the relevant student base.