Avado, a leading name in the online education industry, is a professional academy that helps people and businesses build capabilities through interactive learning experiences. They offer new skills and mindsets through quality apprenticeships, qualifications, workshops, and modules. 

Avado has a lot to offer, and a great brand presence. However, they struggled with rising lead costs and reducing lead volumes in the Post iOS 14.5 era.

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After analyzing the past campaigns and conducting our audits, we identified several areas to improve overall marketing metrics.

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One such area stood out more than any other - the lack of a clear-cut messaging strategy focused on the end-user, and on the outcomes they can achieve through taking part in Avado's online education initiatives.

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Through messaging optimization, and outcome-focused advertising, Think Orion was able to drop their CPLs by 50% and boost their lead to sales by 1.5X within a span of 3 months.

Key success factors included conversion optimized landing pages, messaging laser-focused on the end user, direct response copywriting (instead of brand-focused), and outcome-focused creative assets which resulted in a large uptick in CTRs.

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