Doubled lead volume, while maintaining overall costs by switching messaging focus from brand to end-user.
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Avado
CHALLENGE
Messaging optimization and outcome-focused advertising 

Avado, a leading name in the online education industry, is a professional academy that helps people and businesses build capabilities through interactive learning experiences. They offer new skills and mindsets through quality apprenticeships, qualifications, workshops, and modules. 


Avado has a lot to offer, and a great brand presence. However, they struggled with rising lead costs and reducing lead volumes in the Post iOS 14.5 era.

PLAN
The Approach

After analyzing the past campaigns and conducting our audits, we identified several areas to improve overall marketing metrics.

One such area stood out more than any other - the lack of a clear-cut messaging strategy focused on the end-user, and on the outcomes they can achieve through taking part in Avado's online education initiatives.

PLAN
The Process

Through messaging optimization, and outcome-focused advertising, Think Orion was able to drop their CPLs by 50% and boost their lead to sales by 1.5X within a span of 3 months.


Key success factors included conversion optimized landing pages, messaging laser-focused on the end user, direct response copywriting (instead of brand-focused), and outcome-focused creative assets which resulted in a large uptick in CTRs.


SOME EXAMPLES OF OUR WORK
RESULTS
1.5X Lead To Sales Conversions For The Avado Platform

Think Orion combined significant industry experience, a proven strategic framework to accelerate growth, and a hands-free approach to build a high-performing marketing process that worked on autopilot.

50%
Reduced CPL by
200%
Increased CTR by
150%
Increase Lead to
Sales Ratio by
GET IN TOUCH