A successful platform with online courses for educating people with music and design. The founder did most of the marketing himself, but he needed his hands free. For that reason, he wanted a trusted partner who believes in his strategies and could bring and execute new ideas independently. To grow their client base faster and more efficiently, we did a thorough evaluation of their existing website, user experience, and SEO performance. We identified opportunities and drafted an ROI-focused plan to achieve the growth they were looking for.
Think Orion's role was executional on the traffic side of things, as they already create amazing content. We optimized their website and content to build a profitable campaign machine that ends in conversions. We kept pushing and optimizing until we got the real ROI the client was looking for. And the big win came from another channel: organic search. What made us maintain and continue driving incredible results is our attention to detail. We monitor everything. We demand data and proof with every step we take.
Some of the key marketing tactics we focused on included:
- Creating an extensive keyword list and designed to ensure that the ads we launched would appear only to the ideal prospects.
- Applying negative keywords
- Top of the funnel and middle of the funnel campaigns on Facebook and Google.
- Run retargeting ads
Think Orion provided hands-free execution and marketing management to increase a million-dollar revenue with 10,000 new course registrations and 100% increase of Return On Ad Spend in 3 months.