Evenant is a thriving online courses platform that focuses on helping artists, designers, and music producers level up their skills & career aspirations. The founder had a vision, an idea, and a plan to take the platform to the next level but lacked the marketing knowledge in-house. Realizing the need for someone who understood paid media execution of courses, they hired Think Orion to come onboard as their growth partner and help them scale up.
We acted with an execution role in paid media, and consulting role on the strategy front. The approach taken was hands-on, and bold. By utilizing knowledge and experience with proven funnels, Orion was able to devise a plan that included creating full-scale funnels for each of their products. This included high-value content pieces on top of funnel, enticing lead magnets in the middle, and irresistible offers at the bottom of it. We believed this process would result in the cheapest possible, high-quality leads, while respecting the funnel and taking a data driven approach at each turn.
We work closely with the Evenant team on audience research and expansion through our proprietary workshops built to understand what makes customers buy their products. Coupling that with Funnel strategy and paid media execution on multiple channels, we’ve consistently brought new users to the Evenant platform within CPL targets and helped increase their course sales month-over-month.
Think Orion provided hands-free execution and marketing consultation to put the business on track to hit 7-figures in 2021 while increasing profit margin and profitability.