Evenant is a successful online courses platform that focuses on helping artists, designers and music producers level-up their skills & career aspirations. The founder had a vision, an idea and a plan to take the platform to the next level, but lacked the marketing knowledge in-house and enough time to focus on the business side of things. Realizing the need for someone who understood paid media execution of courses, they hired Think Orion to come onboard as their growth partner and help them scale up.
We acted with an execution role in paid media, and consulting role on the strategy front. The approach taken was hands-on, and bold. By utilizing knowledge and experience with proven funnels, Orion was able to devise a plan that included creating full-scale funnels for each of their products. This included high-value content pieces on top of funnel, enticing lead magnets in the middle, and irresistible offers at the bottom of it. We believed this process would result in the cheapest possible, high-quality leads, while respecting the funnel and taking a data driven approach at each turn.
Some of the key marketing tactics we focused on included:
- Audience research and expansion through our proprietary workshops built to understand what moves customers to buy their products.
- Funnel strategy consultation and planning.
- Paid media execution on Facebook, Google Search and Youtube.
- Testing and refining offers to identify the ones that convert the best.
- Content plans needed to successfully run paid media for the funnels created.
Think Orion provided hands-free execution and marketing consultation to put the business on track to hit 7-figures in 2021 while increasing profit margin and profitability.