The Approach
Marriott came up with an idea to improve its marketing strategy to bring more local locals to its restaurants in Bangkok. Think Orion, which is a leading event marketing consultant, was brought on to execute the marketing & lead generation efforts for this event. We ran a time-sensitive campaign with an event less than 6 weeks away. The main challenges involved getting a website up and running within a couple of days, choosing which channels would be most effective in getting results fast, and making sure that people actually showed up on the day of the event.