Well established eCommerce business, focused on medical pet products, approached Think Orion to outsource most marketing efforts and make the company more profitable. Being a specific niche, not traffic source friendly, and primarily focused on one type of pet product, a difficult product for most digital marketing channels, the challenge was to target the right people with the right message.
Think Orion's strategy started with understanding Petduka's digital customers and identifying touchpoints along their journey before making a purchase. We went for a full-fledged, full-fetched marketing approach that was problem-focused instead of product-focused to get affordable top-of-the-funnel leads. We first started with getting their back end up and running. Our primary focus was driving online conversions via email marketing which was a quick win, especially with the organic traffic they were already getting.
Knowing that the company wanted to accomplish a transaction-driving campaign, we developed a problem-solving content strategy to acquire more data on top of the funnel. Through Facebook and Instagram, we rose to the challenge of making targeted consumers more aware of what the company had to offer. Key success factors included:
- Setting up tracking, automation, and email marketing
- Increase their share of search and their ability to cater to their digital customers via Google Ads.
- Run retargeting ads on different social platforms (Facebook and Instagram)
Result-driven advertising on Facebook and Google combined with targeted email marketing increased the company's profitability by 200% in the first month with 6x return of ad spend.