Wasim, a licensed professional engineer wanted to increase sales of his online course, which provides exam preparation resources to help examinees better prepare for the latest CBT format of the FE Electrical & Computer and PE Power exam. He was looking for a strategic marketing partner to help him with 360° marketing. This is where Think Orion came in, and, in just one year he went 10X in sales. While the online course had an excellent combination of pure value and raving students, a key parameter in the formula of online course selling was missing. Scale.
In the online education industry, leads are the most important metric to aim for. Most courses sales will come from your email marketing and that makes lead generation the most important acquisition strategy. The hard part is to focus on quality leads that can be turned into course buyers. They're a key part of the marketing and sales efforts in order to grow revenue. Continuing in failing to generate highly qualified ones, Study For FE would have burned the demand-generation budget, wasting marketing effort and valuable time to improve content further.
Some of the key marketing tactics we focused on included: