For every $1 you spend on email marketing, you make a $44 return, according to a study by Campaign Monitor. Yes, email marketing is not new, but it is far from dead. Implementing email marketing campaigns for your business means connecting with your customers and increasing your sales. But only if you are emailing valuable content. A digital marketing agency like Think Orion can help you acquire, nurture and retain your customers with full-service, strategic communications management.

You may be used to writing emails on a daily basis, but a typical business email is very different from an effective eCommerce marketing email. Compelling email copy: You must ensure your email copy says everything it needs to without a single excess word. Attractive template and design: Whether it was a plain-text email or a bright, colorful template, design and layout must be professionally created and implemented. Analytics and data: Every eCommerce email marketing campaign should have specific, measurable goals. Collecting data gives you insight into your campaign performance to proceed confidently and make strategic adjustments. Audience segmentation: Dividing your database allows you to tailor messages to the reader and gives you more control. Supporting digital marketing materials: Exceptional subject lines and copywriting are important, but not enough. You must provide something in return worth the reader's time, like videos, blog posts, discounted offers, or free items.

Email is arguably the strongest tool in your digital marketing strategy. Those who utilize email marketing see strong ROI – as much as 42:1. The detailed level of personalization is the major aspect. It allows businesses to speak directly to the stage of the sales funnel to ensure you're delivering the right message to the right person at the right time. As simple as an email can be, eCommerce businesses will only get the results they need if they approach this tactic with skill, knowledge, and expertise.

How much of your eCommerce revenue is coming from your email marketing efforts? If your answer is less than 25%, then get in touch with us. We're a full-service email marketing agency with experts that understand how to leverage this medium to produce high-quality results. We've worked with businesses in a wide variety of industries and know how to curate messages to every stage of the funnel in B2C and B2B audiences alike. Our email marketing services fit any small business owner's budget. This allows you to control your costs, and instead of hiring a full-time employee, you can use an experienced agency that will generate more results.