Google Shopping, previously Google Product Search, is one big marketplace that facilitates shopping. Savvy online users can search for products via online shopping websites and compare products and prices. Paid advertisements are displayed on the main search engine results page or under the shopping tab. Keep in mind that eCommerce google shopping is just an advertising platform, not an online shop. Google's powerful search engine and targeting components make this advertising form both highly appealing and successful. It directs online shoppers with a high intent to purchase directly to the eCommerce shop.
Google Shopping for eCommerce helps retailers promote their online store, showcase their inventory, boost website traffic and find highly qualified leads. The first step is to send your product data to the Merchant Center via Google Ads to create a campaign. Google will then create an advertisement and share it across the web on relevant sites where your potential customers will be browsing. These types of eCommerce Google Shopping Ads are called 'rich media' as they go well beyond mere text. They include a title, product photo, price, store name, star rating, and link to give a powerful sense of a store is selling right from the start. Although the average conversion rate (CVR) for display ads is 2-5%. But, marketing using Google Ads can make your business perform significantly better.
Listing an ad on Google Shopping is free. Payment is only made when users click on a link that directly takes the potential buyer to a landing page. It could be an online shop or sales page. At this point of the process, Google's job ends here. The costs associated depend on each seller's competition, so they must set their own bidding strategy and campaign budget. Sellers have control over how their eCommerce Google Shopping ads are displayed and shared in networks, devices, locations, and ad groups.
Think Orion is a respected Google partner and a premier marketing agency in Dubai. With our industry-leading knowledge and complete understanding of the Google tools' ins and outs, we create strategically aimed campaigns that drive brand revenue. Partnering with our eCommerce Google shopping agency means getting the results you need and satisfying your return on investment. Don't settle for anything less. Come work with the best.
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Study for FE
Google Shopping is not an online shop. It is a platform that collects product information from participating merchants and, based on relevant user searches, directs online shoppers in the right shopping direction.
You create campaigns focused on target keywords. Google Shopping will then use your unique feed, site, and bid preferences to determine what search queries trigger your different ads.
It can cost anywhere from USD 400 to USD 4,000 a year, depending on how much visibility you want. Expect to spend 10-15% of the sale value on advertising.
Listing an ad on Google Shopping puts your products at the top of Google's SERP to reach millions of viewers.
Listing an ad on Google Shopping is free. It will only charge you when a customer clicks.
To ensure the budget is being used correctly and to its fullest extent, you need to monitor your Google Shopping ads constantly. Otherwise, you will risk overspending or wasting a great deal of your budget on unqualified leads and clicks.
Copywriting of ads is in this service offering.
We cater our service to your budget and get the maximum bang for your buck. Speak with one of our representatives to get a clear picture of what you can expect.
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