Google Shopping, previously Google Product Search, is one big marketplace that facilitates shopping. Savvy online users can search for products via online shopping websites and compare products and prices. Paid advertisements are displayed on the main search engine results page or under the shopping tab. Keep in mind that eCommerce google shopping is just an advertising platform, not an online shop. Google's powerful search engine and targeting components make this advertising form both highly appealing and successful. It directs online shoppers with a high intent to purchase directly to the eCommerce shop.
Google Shopping for eCommerce helps retailers promote their online store, showcase their inventory, boost website traffic and find highly qualified leads. The first step is to send your product data to the Merchant Center via Google Ads to create a campaign. Google will then create an advertisement and share it across the web on relevant sites where your potential customers will be browsing. These types of eCommerce Google Shopping Ads are called 'rich media' as they go well beyond mere text. They include a title, product photo, price, store name, star rating, and link to give a powerful sense of a store is selling right from the start. Although the average conversion rate (CVR) for display ads is 2-5%. But, marketing using Google Ads can make your business perform significantly better.
Listing an ad on Google Shopping is free. Payment is only made when users click on a link that directly takes the potential buyer to a landing page. It could be an online shop or sales page. At this point of the process, Google's job ends here. The costs associated depend on each seller's competition, so they must set their own bidding strategy and campaign budget. Sellers have control over how their eCommerce Google Shopping ads are displayed and shared in networks, devices, locations, and ad groups.
Think Orion is a respected Google partner and the premier Google Shopping agency in Dubai. With our industry-leading knowledge and complete understanding of the Google tools' ins and outs, we create strategically aimed campaigns that drive brand revenue. Partnering with our eCommerce Google shopping agency means getting the results you need and satisfying your return on investment. Don't settle for anything less. Come work with the best.
"It was a pleasure working with Orion - from day one they were absolutely reliable and supportive, even with short notice and a tough deadline. The team at Orion was available almost 24/7, they came up with creative ideas and advertised our event in a lively and exciting way. The paid media execution played a significant role in the success of our event and also for all participating Marriott hotels. We look forward to many upcoming projects."
Marriott
"Think Orion is our digital marketing partner and executes everything from advertising to email marketing. They have been a great help in our success, helping us create an even tighter sales cycle with their clever ideas for creative ways of getting the word out! We’ve found them very responsive when it comes to working together on how we can make this happen, so if you’re looking for someone who’s dedicated as well as efficient then look no further than Manno & Co."
Nano Air Mask
"I’ve been working with Think Orion for the better part of a year now and I can confidently say they are one of my favorite vendors. They have done an excellent job crafting copy that’s both direct to the point but still engaging, their design is always on-point (I mean seriously check out our ads), oh right and let me not forget about social media! The team at Think Orion knows how to engage in conversations like nobody else so you know your message will be heard loud and clear."
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Study for FE
Google Shopping is not an online shop. It is a platform that collects product information from participating merchants and, based on relevant user searches, directs online shoppers in the right shopping direction.
You create campaigns focused on target keywords. Google Shopping will then use your unique feed, site, and bid preferences to determine what search queries trigger your different ads.
It can cost anywhere from USD 400 to USD 4,000 a year, depending on how much visibility you want. Expect to spend 10-15% of the sale value on advertising.
Listing an ad on Google Shopping puts your products at the top of Google's SERP to reach millions of viewers.
Listing an ad on Google Shopping is free. It will only charge you when a customer clicks.
To ensure the budget is being used correctly and to its fullest extent, you need to monitor your Google Shopping ads constantly. Otherwise, you will risk overspending or wasting a great deal of your budget on unqualified leads and clicks.
Copywriting of ads is in this service offering.
We cater our service to your budget and get the maximum bang for your buck. Speak with one of our representatives to get a clear picture of what you can expect.
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