Influencer marketing is tying a brand name to a person who represents credibility and positive attributes. It is a tried and tested strategy for successful product marketing that has been known since the dawn of advertising.eCommerce influencer marketing is a subset of social media marketing that involves product placements, endorsements, and recommendations. With the influencers' tools and authority, a brand can expand its social reach and attract many online viewers. An influencer can be a blogger, a celebrity, a sportsperson, or an online entrepreneur. They typically work in 'niches' and specialize in one area of expertise.
Influencers are expert storytellers who can immensely help a brand get noticed across different social media channels. If done correctly, they improve brand awareness, increase traffic, drive conversions and reinforce a brand message to their target audience. Influencer marketing has become increasingly popular, while traditional advertising has become less effective in attracting customers. At Think Orion, we have extensive experience to help you find the perfect brand representative to achieve your goals and ensure outstanding results.
To get the most out of a collaboration with an influencer, you should carefully choose your brand's best possible representative. Identify the facets of the brand story you want to cultivate and match it with the audience's demographics. This will help you allocate the type of influencer to target. With eCommerce influencer marketing, you don't only get the followers of the influencer; but their image and personality. So, make sure you choose a good fit for your brand image. Think Orion's team can help you develop a successful campaign that benefits your business and expands your reach.
Think Orion's outstanding experience in influencer marketing ensures taking clients' content to the next level. If you want to collaborate with an influencer and don't know where to start, the best first step you can take is to contact us. No matter your industry or budget, we can advise you on the best strategy and help you locate and engage the appropriate influencers for your campaign goals. We are waiting to take your call.
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It involves endorsements and product placement from people who have an established level of expert knowledge and/or social influence and trust in their chosen field.
Just like any other online campaign, you need to set your goal and create an appropriate strategy based on your resources.
The cost depends on the size (mega, macro, mid-tier, micro, nano) and niche of the influencer you're working with.
If you want to expand brand awareness and sentiment, build trust, drive engagement, increase conversions or promote a new product, influencer marketing is an excellent idea.
First, you need to set your campaign goals and KPIs. If these are tied to sales, then the numbers don't matter as much as the influencers' ability to sell.
Different networks have both their benefits and their drawbacks. Generally, Facebook is best for community building and brand awareness. LinkedIn is great for building authority and generating B2B leads, while Instagram is the current king of influencer platforms.
In most situations, influencers technically have the copyright on the content and all rights associated with the copyright.
Every campaign is relative, and its success is largely dependent upon your objective. If your primary goal is to increase sales, then the number of followers you gain isn't the best way to measure your success.