You might be fooled into thinking Pinterest is just for crafty individuals looking for inspiration. In fact, Pinterest is one of the most powerful channels to drive sales and boosts engagement and brand loyalty. With over 175 million monthly users and 2 billion searches per month, Pinterest is already an influential platform continuing to gain momentum. Pinterest has recently been experiencing a surge of innovations and developments. With the improved ad products and targeting capabilities, marketing campaigns are being more effective.
The simplicity and seamlessness of Pinterest ads for eCommerce are only one part of the picture. The huge influential audience base and engagement figures make up another piece.
Promoted Pins are the crux of Pinterest eCommerce advertising, with brands experiencing an average of 20% more clicks after launching.
When it comes to audience targeting, Pinterest offers high-level options such as using relevant keywords that describe your Pin. In addition to ones that are more specific, like targeting users who have engaged with a Pin of yours previously. Best practices indicate demographic targeting and choosing keywords carefully while avoiding stuffing. Finally, tracking and analyzing your ad campaigns can be done by setting up a Conversion tracking snippet. After that, it’s just a matter of monitoring the results that this Pinterest tag yields. Partnering with the right Pinterest marketing agency will not only help you target motivated purchasers, but will optimize a campaign that can lead to a major boost in sales and ROI.
Pinterest says they are NOT a social platform but a “search and discovery service.” Do you know what that means? It means that Pinterest can totally change how you market. Promoted Pinterest ads for eCommerce integrate naturally within the search results, category finder, and home news feed of potential buyers. This is a data-driven approach that ensures that your products are always appearing and appealing to an interested audience. Statistically speaking, they outperform organic results so businesses can fast-track their brand through the sales funnel. They also raise brand awareness at a low cost and qualify users for retargeting.
We’re a performance-based, full-service agency helping brands of all sizes benefit from one of the most revolutionary communications tools in the world. Using a robust, progressive, and forward-thinking approach, our team will ensure that your brand is relevant and accessible to "Pinners." Even if you don't have the in-house know-how to get the job done, you don't have to fall behind your competitors. From boosted traffic to broader brand awareness and higher conversions, there are many goals you can achieve via Pinterest. Let the industry experts handle your Pinterest advertising and management with ease and sophistication; reach out today for further details.
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Study for FE
In order for Pinterest to work for your business, you need to be strategic. That means setting up a profitable profile, pinning the right profitable pins at the right time, and using the right keywords.
Instagram and Facebook are more of a social media platform, whereas Pinterest is a search engine. Pinners use Pinterest to get ideas, inspiration, and stuff to buy. The search engine on Pinterest makes it easy for businesses to reach new customers. This offers a huge potential to be discovered by thousands of people.
Many newbies often get caught up with the number of followers they have. This metric isn't a big factor on Pinterest. An account with 500 followers can still have the same reach as a profile with 50,000 followers. At Think Orion we focus on the number of clicks and saves. Our main focus is on creating popular content that your potential customers are looking for on Pinterest.
Get deep insights about your audience, understand what they like and the type of content they're engaging with. Pin eye-catching images of your products with strong calls to action.
Yes! Niches popular amongst men on Pinterest are Men's fashion, architecture, cars, and motorcycles. According to Omnicore Agency, 40% of new sign-ups are men.
Creatives and copywriting are included.
We want you to be completely confident that you're getting your money's worth for your Pinterest advertising. So as an agency, we work with your comfort level.
No worries. You can try it out for two weeks. No questions asked.