Surpassing 950 million users and being the second-most visited website, Facebook offers companies an extensive pool of potential consumers worldwide. It is a powerful marketing tool to scatter a broad message to the masses or laser focus on an ultra-specific demographic with equal ease.
Yet, thousands of businesses fail to take advantage of the rich features and clever bidding system of Facebook advertising and make it work for them. Facebook advertising isn’t a mystery, but your number one marketing tool for sales, acquisition, and lead nurture, if managed with the right technology and expertise.
The main focus for Edtech Programs is revenue per user. At the start, this is our laser focus.
No poor MQLs. Driving quality applicants that want to join your program. Shorten sales cycles.
Long-term brand affinity is critical to drive revenue over time. We help you accelerate this.
After the initial period, we go ahead and work on your targets independently.
"Think Orion is our digital marketing partner and executes everything from advertising to email marketing. They have been a great help in our success, helping us create an even tighter sales cycle with their clever ideas for creative ways of getting the word out! We’ve found them very responsive when it comes to working together on how we can make this happen, so if you’re looking for someone who’s dedicated as well as efficient then look no further than Manno & Co."
"Think Orion is our digital marketing partner and executes everything from advertising to email marketing. They have been a great help in our success, helping us create an even tighter sales cycle with their clever ideas for creative ways of getting the word out! We’ve found them very responsive when it comes to working together on how we can make this happen, so if you’re looking for someone who’s dedicated as well as efficient then look no further than Manno & Co."
"Working with the Orion team has been a great experience. Steady growth with very little management from my side. I can focus on my business while the team takes care of all things paid ads, creative and messaging. I highly recommend working with them. Special shout out to Arooba - my account strategist."
With Facebook advertising, you can narrow down your target audience to specify exactly who sees your ad, on what platform, how often, and at what times of the day. You can define your budget and choose your pricing option, either CPC, CPM, CPA, or CPL, so you are only charged when it’s engaged with. In other words, it is a fine-tuning machine that offers a full suite of optimization, tracking, and analysis metrics to deliver proven results and a high return on investment.
A Facebook advertising service that targets your ads so precisely can make almost immediate traffic increase. This improves your Google ranking and edges your site closer to the top search results. The “Audiences” feature in Facebook advertising allows you to import customer emails and addresses to your Facebook ad campaign, which will drive repeat sales. And lastly, as a social platform, satisfied customers regularly engage with targeted users. This helps spread their word easily.
Think Orion knows the art and science of Facebook advertising dating back to the days before social media even became a marketing channel. We know what does and doesn’t work in digital marketing, and this only one of the reasons we’re considered the top Facebook agency. Tell us about your goals and ideal customer segments, and we’ll take care of the rest. Our veteran Facebook advertising experts will walk you through the basics and discuss a boutique solution to meet your business needs. We plan, execute and provide hands-free campaign management from start to finish. With world-class support and a transparent reporting dashboard, we streamline your spending until your Facebook advertising machine hums. Contact us today for a no-obligation meeting.
And We Have The Answers
To create a Facebook ad, you’ll need to have a Facebook account and a Facebook Page for your business. Once you have those set up, you can use the Facebook Ads Manager to create your ad. You’ll need to select your ad format, target audience, and budget, and then create the ad itself using text, images, and video.
The cost of advertising on Facebook can vary depending on your budget and your targeting options. You can set a daily or lifetime budget for your ad and choose to pay per click (CPC) or per thousand impressions (CPM). The average cost per click on Facebook is around $1.72, while the average cost per thousand impressions is around $11.20.
Facebook offers a wide range of targeting options to help you reach the right audience for your ads. You can target by location, age, gender, interests, behaviors, and more. You can also use Custom Audiences to target people who have already interacted with your business, such as visiting your website or using your app.
You can use the Facebook Ads Manager to track the performance of your ads. You can view metrics such as reach, engagement, and conversions, and see how your ads are performing in real-time. You can also use the Facebook pixel to track conversions on your website, and the Facebook SDK to track conversions in your app.
You can schedule your Facebook ads to run at specific times using the Facebook Ads Manager. You can set a start and end date for your ad, and choose to run your ad on specific days of the week and at specific times of the day.