You've surely noticed that all Google search results (2.3 million!) come with a lot of ads. This paid advertising is incredibly effective for driving qualified and relevant traffic to a website. That's precisely why businesses of all sizes employ paid search for their product or service. Google offers Google Ads (previously known as Google AdWords). On the SERP, there are two sections of paid search ads. One at the top with organic links and the other at the bottom of the results page. Google marks this advertising with a small green "Ad'’ label around them. In addition, Google also offers re-marketing and banner ads, known as "Display Ad'’, via the Google Display Network.
You may have heard about Google AdWords, Adsense, Analytics, Shopping, and Merchant Centre. But the core of all of these has always been Google AdWords, rebranded to '‘Google Ads'’ in July 2018. Google Ads is continuously evolving as different aspects of digital marketing develop.
A PPC campaign is one of the best ways to bring in new traffic, leads, and sales for any given business. But, with all the leaps and bounds in online advertising, online sellers strive to keep abreast of all the latest available tools. And, of course, this doesn't happen overnight. To hop on the bandwagon and start using them takes valuable time. But for every problem, there is a solution. And the answer to this lies in the paid advertising offered by Think Orion.
Think Orion is a leading paid search advertising company that helps businesses navigate the entire Google Ads network's various features. Our team of experts works with brands to identify the type of ads that would best benefit their products and leave their competition lagging far behind in conversions, sales, and revenue figures. By working closely with us, you'll be able to create paid search campaigns that will make a significant difference in your earnings report. We can also help your marketing team bypass the learning phase and get familiar with all available paid advertising service offerings quickly and easily. Reach out to our team for a non-obligatory meeting.
"It was a pleasure working with Orion - from day one they were absolutely reliable and supportive, even with short notice and a tough deadline. The team at Orion was available almost 24/7, they came up with creative ideas and advertised our event in a lively and exciting way. The paid media execution played a significant role in the success of our event and also for all participating Marriott hotels. We look forward to many upcoming projects."
"Think Orion is our digital marketing partner and executes everything from advertising to email marketing. They have been a great help in our success, helping us create an even tighter sales cycle with their clever ideas for creative ways of getting the word out! We’ve found them very responsive when it comes to working together on how we can make this happen, so if you’re looking for someone who’s dedicated as well as efficient then look no further than Manno & Co."
Nano Air Mask
"I’ve been working with Think Orion for the better part of a year now and I can confidently say they are one of my favorite vendors. They have done an excellent job crafting copy that’s both direct to the point but still engaging, their design is always on-point (I mean seriously check out our ads), oh right and let me not forget about social media! The team at Think Orion knows how to engage in conversations like nobody else so you know your message will be heard loud and clear."
"Working with Orion has been invaluable. Before Orion, I never would have thought that my workouts would attract so many people. Their quizzes and campaigns generate constant leads and people start to recognise me and my brand. Looking forward to grow in 2020 with Orion."
"Working with Orion has been great for us. We're good at building amazing content around healthy food and beverages. We struggled initially to gain traction but Orion's methods were able to bring consistently good results and they leveraged our great content to establish our brand in Bangkok."
"Professional end-to-end marketing services team - professional and competent! Looking forward to working with Think Orion for the foreseeable future. Thanks for the amazing results-driven approach."
Study for FE
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. PPC ads can be display ads, search ads, remarketing ads, instream ads, google shopping ads and social ads.
Paid search is fully customizable, so there isn't a one-size-fits-all answer. Costs depend on keywords, platforms, objectives and other variables.
Marketers bid on certain keywords for their clickable ads to be displayed in Google's SERP and reach potential customers.
Only if they don't convert. Expensive is a relative term and with Orion, we ensure your search ads are effective, even if they are expensive.
This is an advertising strategy to help place your content at the top of the search results pages for certain keywords. These keywords are high-volume keywords that potential customers are searching for. The more competitive a keyword is, the higher it's CPC. Getting this right without blowing your budget on paid search is somewhat of a science, and it happens to be our specialty.
We cater our service to your budget and get the maximum bang for your buck. Speak with one of our representatives to get a clear picture of what you can expect.
Our team will use existing data, industry expertise, and proven best practices, to optimize your PPC campaigns while adhering to your budgetary guidelines. With constant measuring and monitoring, they make sure you get the most bang for your PPC buck.
Copywriting of ads is included in this service offering.