Why focus any effort there when there's an entire social media landscape? Why bother when the "Big Ones"are so powerful? The answer is demographics. With over 250 million users, Snapchat is where young people spend most of their time in the social media realm. Between Gen Z and Millennials, just those two groups' cumulative spending power is easily over $1.5 trillion (and growing). If your brand in any way speaks to the youth, overlooking this would almost be criminal negligence from a marketing perspective. Snapchat ads reach 75%of millennials, and Gen Z and 20% of Snapchatters are more likely to make purchases on mobile. It's becoming clearer by the day that Snapchat eCommerce ads are on their way to being an essential player. In fact, it already is.
From emerging brands to small and medium-sized businesses, Snapchat eCommerce ads are tailored to your needs and business goals.
Businesses of all sizes can use Snapchat ads while staying within their budget with the help of Snap Pixel. They can launch ads, test ad creatives, build reports, and optimize campaigns all in one place. Goal-based bidding and automated bidding strategies help Snapchat eCommerce advertisers to optimize their conversions and bid on lower-funnel goals. With minimum ROAS, Snapchat optimizes towards their target ROAS goals. The immersive and engaging Snapchat eCommerce ad formats make your brand a part of Snapchatters' everyday conversations. With the ability to showcase a series of shoppable products, businesses can make an immediate impact to inspire action and drive results.
The robust capabilities of Snapchat eCommerce ads help you connect with shoppers who are actively seeking the products you offer. Targeting options range from location, age, gender, interests, demographics, reaching to audience match, audience lookalike as well as mobile app custom audiences, and more! Snapchat's Ads Manager dashboard not only helps you to learn more about your target audience but unlocks targetable segments to grow your reach. It shows everything you need to know, all in real-time.
A big thing to look for in your Snapchat ads and management agency is experience. Specifically, proven experience. It's not through guesswork you achieve results. Along with experience comes the knowledge to develop nuanced strategies through a data-driven process.
But experience and strategy aren't enough. Content that performs well on one platform may not be the best elsewhere. To make sure your message, copy, and imagery thrive and excel on Snapchat, we take you through the content creation process. Lastly, when working with a Snapchat eCommerce advertising agency, you want to be provided with metrics and reports. Proof that shows you the progress of your campaign, not just promises.
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"Think Orion is our digital marketing partner and executes everything from advertising to email marketing. They have been a great help in our success, helping us create an even tighter sales cycle with their clever ideas for creative ways of getting the word out! We’ve found them very responsive when it comes to working together on how we can make this happen, so if you’re looking for someone who’s dedicated as well as efficient then look no further than Manno & Co."
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"I’ve been working with Think Orion for the better part of a year now and I can confidently say they are one of my favorite vendors. They have done an excellent job crafting copy that’s both direct to the point but still engaging, their design is always on-point (I mean seriously check out our ads), oh right and let me not forget about social media! The team at Think Orion knows how to engage in conversations like nobody else so you know your message will be heard loud and clear."
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On any given day, Snapchat ads reach 41% of users between 18 to 34 years old in the US. Businesses are able to visually present their brand in a revolutionary way while reaching the Holy Grail of demographics.
Every brand's approach is going to be different. But a comprehensive Snapchat marketing strategy is one that combines your own profile's content with creative display ads and influencer outreach.
Yes, anybody can do it. But when advertising on unfamiliar platforms, it's important to bring on experts who know their way around this technology. With their industry expertise, they help your business puts its best foot forward and optimize the ads every step of the way to meet your goals.
With more than 250 million users, Snapchat unquestionably has a huge online marketing audience in the world.
Your dedicated specialist here at Think Orion will help you determine your ideal CPA. It may take some time in the beginning, but your specialist will keep fine-tuning the campaigns until they are converting for your goals within your target price range.
Creatives and copywriting are included.
We want you to be completely confident that you're getting your money's worth for your Snapchat advertising. So as an agency, we work with your comfort level.
No worries. You can try it out for two weeks. No questions asked.